Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)

I run two digital agencies in Sydney:

The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.

The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.

Craig Bailey presenting

Latest stories

Group Chat Trends

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Interesting insights from Andreessen Horowitz around the rise of Group Chats as a path to transactions. The article predominantly covers WeChat trends in China, but is applicable to many messenger apps including WhatsApp and FB Messenger, albeit with some privacy differences. In a nutshell, the Group Chat approach involves dedicated ‘concierge’ admins who help members with questions...

Define Viral: ZAO

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If you ever need a definition of the word viral, in a marketing and adoption sense, here it is in a word: Zao

What an amazing app – the easy way to self deepfake face swap into movies and shows.

Such a cool idea, released and delivered well.

And of course, subject to all kinds of security and privacy scrutiny now.

Not liking Facebook Likes

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First it was Instagram hiding likes, now Facebook itself is testing removing Likes (from the newsfeed at least). The idea is to prevent users from destructively comparing themselves to others and possibly feeling inadequate if their posts don’t get as many Likes. It could also stop users from deleting posts they think aren’t getting enough Likes or not sharing in the first place.TechCrunch What...

Mike Cannon-Brookes on Imposter Syndrome

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I missed this last December – Mike shares his experiences and insights around imposter syndrome. You might assume successful people never feel like frauds. In fact, the opposite is much more likely to be true.The most successful people I know don’t question themselves – but they do question their knowledge. They see asking for advice as a way of testing their ideas...

The new B2B go-to-market

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Fascinating video from Martin Casado on the new way B2B SaaS companies are growing.

In this keynote talk from 4YFN 2019 in Barcelona, a16z General Partner Martin Casado explains the new enterprise go-to-market combination of bottoms up growth and traditional sales that is changing both the enterprise business model and the technology it sells.

via a16z blog

Ray Dalio on 3 big issues

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I enjoy reading what investors have to say about world economics, finance and trends. Ray is a favourite. His latest article on LI is perhaps not as compelling as previous ones, but interesting in its own right. However, that’s not why I’m linking to it. Instead, I find the comments from people even more interesting. So many people, so quick to belittle and dismiss. Nothing new of...

Developer’s Guide to SEO by Ian Laurie

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Excellent (final) article from Ian written for developers who want to include SEO in their planning, considerations and development.

A few notes:

The subfolder versus subdomain topic comes up again (and his advise is slightly different to what I’d say)Put videos on their own pages (I definitely agree with this one)

Recommended.

Bonus: More ads

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Not sure if this is real or doctored, but it’s pretty funny – and also spot on in terms of the ‘experience’ that Google (especially on mobile) is heading to. via Valentin Pletzer. It reminds me of when The Onion was taking the piss out of men’s razor blades – Google seems to be doing the same thing with their ad coverage: fuck everything we’re going to 5...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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