I’m a big Alex Hormozi fan. Have been for a while.
However, I’ve noticed a change in my response to his content, as it has grown in quantity lately (ie last year or so).
Whereas before I used to watch all his clips, especially YouTube, these days there’s soooo much content that I don’t watch any of it.
There’s a strange feeling of overwhelm that dilutes the perceived quality of the content.
I say it’s strange because I don’t think his quality has gone down at all – if anything it has increased. And yet the sheer volume of it repels me.
I’m not sure why.
There used to be a marketing maxim that said focus on quality over quantity. As if the two were mutually exclusive.
But that’s not the case – there’s lots of people (and brands and companies) producing high quality, at high volume.
So it isn’t a problem with quality.
There’s a response to quantity that isn’t logical.
Something to consider in our content plans.