Content Quantity starts to repel


I’m a big Alex Hormozi fan. Have been for a while.

However, I’ve noticed a change in my response to his content, as it has grown in quantity lately (ie last year or so).

Whereas before I used to watch all his clips, especially YouTube, these days there’s soooo much content that I don’t watch any of it.

There’s a strange feeling of overwhelm that dilutes the perceived quality of the content.

I say it’s strange because I don’t think his quality has gone down at all – if anything it has increased. And yet the sheer volume of it repels me.

I’m not sure why.

There used to be a marketing maxim that said focus on quality over quantity. As if the two were mutually exclusive.

But that’s not the case – there’s lots of people (and brands and companies) producing high quality, at high volume.

So it isn’t a problem with quality.

There’s a response to quantity that isn’t logical.

Something to consider in our content plans.

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By Craig Bailey