Blog

In marketing we often talk about personalising our marketing activities – which is a good thing. We all want to be like Amazon – those emails all seem like they have been personally curated for my interests and tastes. That’s a good thing. But often the extent of personalisation in corporate email stops at: inserting the person’s first name in the email subject line Which as you may...

Whenever I start doubting[1] my value[2] to customers, I remind myself that there’s plenty of thriving businesses charging a lot of money for things that would have been laughed at years ago. Here’s a company[3] that sells ‘luxury orthopaedic dog beds’ – I’m not making this up. If you have a dog you probably want to buy them one, if you don’t have a dog you perhaps think this is...

Sales and Marketing websites that is If you’d asked people 10 years ago what was the mark of a modern website, most probably would have ended up talking about how websites needed to work on mobile devices. At that time the conversation was around whether to have responsive websites, versus mobile-specific websites (ie remember all those m.companydomain.com sites).  These days we all take...

The Content Opportunity (Artisanal Content lol) I’ve mentioned this previously, but it seems more than ever the rise of AI content slop is creating an opportunity for people who create high value content. With every new, ‘easier’, scalable way to do anything there’s sometimes an equal and opposite opportunity to focus on the old, ‘harder’, manual way to do something. It’s why we have...

Here’s a simple high level job description for a Marketing Manager: Understand the business and the problem it solves Prepare the marketing strategy (who, problem, solution, where, when) Organise the implementation (ie execution including measurement) Glean insights that enable you to improve Rinse and repeat Most of this is done regardless of company size. For small businesses you’ll be involved...

Ask 10 people what RevOps is and you’ll get 11 different answers Perhaps it’s a geography thing, but here in Australia, across our clients, large and small, very few of them have a person with ‘RevOps’ in their title. And when they do, it doesn’t seem like they have much authority – it seems more of a token role that the business seems to be testing. Up there with ‘Head of Special Projects’...