Craig Bailey

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July 19, 2025

Using Claude, Manus and Perplexity to analyse a HubSpot Service Offering idea

By Craig Bailey
4 Min read
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19July

(Disclaimer: AI wrote this blog post based on my YouTube video here.) Using AI to Test Product Ideas We’re seeing more clients using AI to test product ideas. It’s fast, cheap, and offers instant feedback. But just like with most things AI-related, there’s a catch. Below is a real example of a simple service idea we ran through several AI tools – not to sell you on the idea, but to show you...

July 14, 2025

The Rebirth of Authentic Online Communities

By Craig Bailey
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14July

The topic of communities, a concept that has existed for decades, is currently undergoing a significant transformation. While many individuals are already part of numerous groups and communities, there is a clear indication that a strong move back to very specific, niche communities is occurring. This shift is primarily driven by emerging pain points within traditional social media platforms. The...

July 8, 2025

Forced Value

By Craig Bailey
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08July

Most people I chat with don’t use all the AI features being forced on them in Google Workspace. I’m the same, always closing the sidebar pop-out, dismissing the annoying notifications across the top, sending the announcement emails to spam, etc. At least when they started rolling out the AI features, they were an optional paid upgrade. I’m assuming hardly anyone upgraded to them...

June 27, 2025

HubSpot GROW Sydney 2025 Review

By Craig Bailey
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27June

Last week I attended HubSpot’s GROW event in Sydney. (Spoiler: it was really good) I prepared an update deck that I went through with the XEN team, covering the key insights, plus the good, the bad and the hype. You can access the slide deck from here. I’ve also added a lesson in our HubShots Skool Community here. In the video I cover: Where HubSpot is headed (and how we can...

June 24, 2025

Chief Entropy Fighter

By Craig Bailey
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24June

I was leaving the office late the other night, and chatted with the cleaners. They are always here late, doing an excellent (but I suspect, largely unknown) job. I asked them what time they usually finished. Around 11:30pm. Is this your second job? Yes, they turn up at the office block around 6:30pm most nights, after finishing their day job. They work hard. But they are ‘just...

June 24, 2025

Networking Event thoughts

By Craig Bailey
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If you know me, you know I’m not the ‘networking’ type – instead I’m the ‘hide in the corner’ type. But, tough as it is, I’ve been trying to attend a few in-person events lately and ‘network’ with people. A quick note: Our head designer created two simple images for me: An overview image with a QR code that I use as my iPhone wallpaper...

May 21, 2025

Inefficiency

By Craig Bailey
2 Min read
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21May

Went with my wife to a medical specialist appointment yesterday (she’s fine, all routine). It was at a Health Hub (healthcare in Australia is wonderful), very modern and new. You know the kind, where you get confused using touch panels to call the elevator. Went up to the floor, walked the beautiful corridors, and entered the specialist’s rooms. Expensive, modern finishings, amazing...

May 13, 2025

Annual Strategy Review

By Craig Bailey
3 Min read
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13May

I thought I’d share a few thoughts about what I’m doing this month. It’s not related to HubSpot directly, but is indirectly, because it goes a step higher and thinks about business strategy. Every year, usually in May, I take four weeks off to clear my head, read, learn, and think about the business – where it’s headed and where I want it to head. I try do this in...

April 21, 2025

Should You Build Your Website on HubSpot? A Comprehensive Guide

By Craig Bailey
21 Min read
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21April

An In-Depth Look at Scenarios, Pricing, Features, and Considerations for Choosing Your Web Platform Introduction: Setting the Stage – The Age-Old Question Welcome to this comprehensive guide based on the insightful discussion from HubShots episode 312, “Should You Build Your Website on HubSpot?”. In this guide, we aim to answer a question that frequently arises for businesses of...

April 21, 2025

The Empty Restaurant Paradox

By Craig Bailey
2 Min read
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People outsource their thinking all the time. You. Me. Partly because we need to (there’s too many decisions to make daily) and partly because we’re lazy. Sometimes we outsource our thinking and mistakenly think we’re embracing the so-called ‘Wisdom of the Crowd‘. A quick example. Two Asian noodle places are located nearby. One has a big queue outside and the other...

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