Sometimes I just link to stuff because I think it deserves a link. Here’s an example.
In other news: Happy New Year.
January 1, 2020
Lead Generation post
01January
December 31, 2019
US Consumers to return $100B worth of goods this year
31December
As reported in the Financial Times, it is estimated that in the US consumers will return $100B worth of goods (just from Thanksgiving and Christmas). Clothing is particularly problematic as online shoppers, unsure of exactly what they are buying, are ordering several versions of the same articles with different sizes and colours. “Shoppers are using their homes as dressing rooms,” said Sucharita...
December 30, 2019
TV Types
30December
Reflecting on my own TV watching I feel there’s four main types: Entertain me – something I’m looking forward to watching. It has anticipation attached to it. Examples this year included GoT, The Witcher, Unbelievable, The Mandalorian. Spend time with me – something, anything, that I watch with Michele (my wife). It has emotion attached to it. I look forward to spending...
December 29, 2019
Inefficient Incentives
29December
My wife received an email that a dress she had her eye on was on special (down from $279 to $79 – the reason I’m mentioning the price will become clear shortly). She checked it out on their site and added it her cart (she knows her size with this brand). She went through to checkout and was informed of the shipping charge (not insignificant) and encouraged to add more to her cart...
December 19, 2019
Mini Guide to SEO Reporting
19December
Mini.
Lol
This guide from Moz is quite good, and definitely not what I’d call mini.
Good to see a change from the usual ‘ultimate guide’ prefixes.
Reminds me of that scene in I Spy when Owen Wilson is given his ‘micro gps’. Micro!
December 16, 2019
Scott Galloway on life
16December
I’m currently* a fan** of Scott Galloway (if you’re a HubShots listener you’ll know we’ve featured him a bit lately). This quick 4 minute video is worth watching: Great life advice from @profgalloway “…people who tell you to follow your passion are already rich…” pic.twitter.com/mWQHL5dre2— Vikas Shah MBE (@MrVikas) December 15, 2019 I wish I’d had...
December 15, 2019
Roxette singer dies
15December
I’m not sure why some deaths hit me harder than others, but the passing of Roxette’s Marie Fredriksson is particularly sad to me. She had an amazingly successful life yes, but a hard and challenging one also. She fought the fight – that is the game life – particularly well, but was forced to leave much too soon. The Guardian has a good obituary. And I only learned a few...
December 15, 2019
Clearing cache of social posts
Good summary from Social Media Examiner of the tools to use for clearing the cache of your social posts. Here’s a typical scenario: you write a blog postyou go to share it on social eg Facebook and notice there’s a typo in the descriptionyou fix it on your blog postbut when you share on Facebook (even hours later) it still has the typo This is because each of the social platforms keep...
December 3, 2019
RIP Lil BUB
03December
I am really sad about Lil BUB passing (announced here on Insta).
But I’m so glad she got an obit on the NYT. She deserved it.
December 2, 2019
Advertising: The new dotcom bubble?
02December
A thought provoking article on whether digital advertising is actually effective. One of the key benefits of digital channels is that it is all measurable. But is it really: Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed by...
