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RIP Lil BUB

I am really sad about Lil BUB passing (announced here on Insta).

But I’m so glad she got an obit on the NYT. She deserved it.

Advertising: The new dotcom bubble?

A thought provoking article on whether digital advertising is actually effective. One of the key benefits of digital channels is that it is all measurable. But is it really: Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed by...

HubSpot Deal Workflows: Quick Tip

The Sydney HubSpot User Group (HUG) is on tomorrow night (details here).

I’ll be giving the HubSpot Tip of the Night – a quick 5 minute tip for using HubSpot.

The tip covers how to use HubSpot Deal Workflows to send internal notification emails, SMS, tasks and Slack updates.

Here’s a video of the tip (starts around 01:20):

Steve Jobs on Marketing

This has been doing the rounds again (HT to Roberto for where I saw it recently) – it’s Steve Jobs discussing marketing in the lead up to unveiling the Think Different campaign.

Always worth another viewing:

Steve Jobs announcing Think Different

Paying for peace

Good article on the NYT about the price of avoiding the cesspool that is the web. And by cesspool they are referring to the ads, noise, comments, distractions, etc I’m definitely one who pays to avoid the ads eg YouTube Premium is a no brainer for me. My wife and I also pay for many subscriptions to content (eg SMH) in order to avoid annoying banners, and limited views, as well as avoiding...

Enter the cave

Face your fears
My wife sent me this and it resonated with some stuff I’m working through at the moment.
So I wanted to note it here- to look back on in a year or so.

A better version of yourself

One of the things that has stuck with me from Seth Godin’s book – This is Marketing – is that deep down people just want to be better versions of themselves. It seems a little odd at first, but think it through, and it’ll likely resonate. This is useful for marketing, and also for being a better marketer. Based on this, one of the things I’ll say to clients is that...

Marketing automation articles

A good overview of marketing automation here from the Digital Marketing Institute (DMI).

And a monster comparison and dive in here from Smart Bug Media.

Both well worth reading.

Both posts of course claiming to be ‘the ultimate guide’. The word ‘ultimate’ is meaningless these days.

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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