Sales and Marketing websites that is If you’d asked people 10 years ago what was the mark of a modern website, most probably would have ended up talking about how websites needed to work on mobile devices. At that time the conversation was around whether to have responsive websites, versus mobile-specific websites (ie remember all those m.companydomain.com sites). These days we all take...
The Content Opportunity (Artisanal Content lol) I’ve mentioned this previously, but it seems more than ever the rise of AI content slop is creating an opportunity for people who create high value content. With every new, ‘easier’, scalable way to do anything there’s sometimes an equal and opposite opportunity to focus on the old, ‘harder’, manual way to do something. It’s why we have...
Here’s a simple high level job description for a Marketing Manager: Understand the business and the problem it solves Prepare the marketing strategy (who, problem, solution, where, when) Organise the implementation (ie execution including measurement) Glean insights that enable you to improve Rinse and repeat Most of this is done regardless of company size. For small businesses you’ll be involved...
“Do not ever write for radio. Ever.”
This was Neil Young’s advice to a young Jewel (before her music career took off) as she was feeling the pressure to switch from being true to her self, to some manufactured version for her record company.
Sometimes I wonder if the modern business equivalent could be: “Do not ever write for LinkedIn. Ever.”
Ask 10 people what RevOps is and you’ll get 11 different answers Perhaps it’s a geography thing, but here in Australia, across our clients, large and small, very few of them have a person with ‘RevOps’ in their title. And when they do, it doesn’t seem like they have much authority – it seems more of a token role that the business seems to be testing. Up there with ‘Head of Special Projects’...
Realised today that I started my blog just over 20 years ago.
Here’s my first blog post (27 June 2004):
Except for the slightly colder winter we’re in now, I could write this exact post today. So much has changed in that time, and yet the foundations are still the same.
And I am very thankful.
I’m pretty sure most people who use the word ‘modalities’ in a sentence don’t know what it means.
Exhibit A: this post you are currently reading
Consider the following annualised generative AI revenue comparison: Accenture (a consulting company, advising on AI): $3.7B OpenAI (an AI provider): $3.4B (And further, OpenAI is selling more AI services than Microsoft.) People are spending more on AI advice than they are on the actual AI. (Sure, there’s lots of other AI companies besides OpenAI. There’s also lots of other consulting companies.)...
Saw this description of AI somewhere on Threads recently (wish I could find and credit the source) where they described AI as: AI is to business, as the microwave oven is to gourmet cooking ie it’s handy, saves time, provides ideas (preprogrammed settings), it’s available to most people, and anyone can get started using it and benefitting from it. But it’s not going to replace...
I was recently reminded of the Music Defense League case in the late 1920s, organised by the American Federation of Musicians to combat the threat of music recordings. Here’s the quick summary: before the 1930s when you went to see a movie at the theatre, it had no sound music was provided by live singers and musicians but ‘technology’ was improving => music and sound was recorded and then...