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Steve Jobs on Marketing

This has been doing the rounds again (HT to Roberto for where I saw it recently) – it’s Steve Jobs discussing marketing in the lead up to unveiling the Think Different campaign.

Always worth another viewing:

Steve Jobs announcing Think Different

Paying for peace

Good article on the NYT about the price of avoiding the cesspool that is the web. And by cesspool they are referring to the ads, noise, comments, distractions, etc I’m definitely one who pays to avoid the ads eg YouTube Premium is a no brainer for me. My wife and I also pay for many subscriptions to content (eg SMH) in order to avoid annoying banners, and limited views, as well as avoiding...

Enter the cave

Face your fears
My wife sent me this and it resonated with some stuff I’m working through at the moment.
So I wanted to note it here- to look back on in a year or so.

A better version of yourself

One of the things that has stuck with me from Seth Godin’s book – This is Marketing – is that deep down people just want to be better versions of themselves. It seems a little odd at first, but think it through, and it’ll likely resonate. This is useful for marketing, and also for being a better marketer. Based on this, one of the things I’ll say to clients is that...

Marketing automation articles

A good overview of marketing automation here from the Digital Marketing Institute (DMI).

And a monster comparison and dive in here from Smart Bug Media.

Both well worth reading.

Both posts of course claiming to be ‘the ultimate guide’. The word ‘ultimate’ is meaningless these days.

BERT

Just saving this one for later – a massive piece by Dawn Anderson diving into BERT.

No, I haven’t read it yet. Just need to block out 30 mins to soak up the goodness.

CCPA Overview

A good overview of CCPA in 7 mins by Kyle at HubSpot.

Not legal advice, just marketing notes.

CCPA = California Consumer Protection Act

Initial thoughts on HubSpot Landing Pages in HubSpot Marketing Starter

HubSpot has added a cut-down version of Landing Pages in their HubSpot Marketing Starter version. This went live on 01 November. I’ve started playing with it, and have collected a few initial thoughts here. I’ll update it as I learn more (or am corrected on any points). The Good The things I really like are: very simple to use (similar user experience to their Drag and Drop email...

My home screen

Another iPhone home screen update (purely for my own interest when I look back on this in years to come):

My only change was to remove Fabulous and replace it with Streaks.

And yes, I have an iPhone SE with a tiny screen. And I love it.

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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