I am really sad about Lil BUB passing (announced here on Insta).
But I’m so glad she got an obit on the NYT. She deserved it.
December 3, 2019
RIP Lil BUB
03December
December 2, 2019
Advertising: The new dotcom bubble?
02December
A thought provoking article on whether digital advertising is actually effective. One of the key benefits of digital channels is that it is all measurable. But is it really: Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed by...
November 29, 2019
Things to be thankful for
29November
This post is a few years old now, but still a really good list.
1, 8, 12, 21, 37 are my favourites. 92 is a sobering reminder.
November 26, 2019
HubSpot Deal Workflows: Quick Tip
26November
The Sydney HubSpot User Group (HUG) is on tomorrow night (details here).
I’ll be giving the HubSpot Tip of the Night – a quick 5 minute tip for using HubSpot.
The tip covers how to use HubSpot Deal Workflows to send internal notification emails, SMS, tasks and Slack updates.
Here’s a video of the tip (starts around 01:20):
November 19, 2019
Steve Jobs on Marketing
19November
This has been doing the rounds again (HT to Roberto for where I saw it recently) – it’s Steve Jobs discussing marketing in the lead up to unveiling the Think Different campaign.
Always worth another viewing:
Steve Jobs announcing Think Different
November 18, 2019
Paying for peace
18November
Good article on the NYT about the price of avoiding the cesspool that is the web. And by cesspool they are referring to the ads, noise, comments, distractions, etc I’m definitely one who pays to avoid the ads eg YouTube Premium is a no brainer for me. My wife and I also pay for many subscriptions to content (eg SMH) in order to avoid annoying banners, and limited views, as well as avoiding...
November 17, 2019
Enter the cave
17November
Face your fears
My wife sent me this and it resonated with some stuff I’m working through at the moment.
So I wanted to note it here- to look back on in a year or so.
November 13, 2019
Sydney HUG – 27 November
13November
The next (and final) Sydney HubSpot User Group for 2019 is on in two weeks.
You can register here.
btw join our LinkedIn Group here.
November 12, 2019
A better version of yourself
12November
One of the things that has stuck with me from Seth Godin’s book – This is Marketing – is that deep down people just want to be better versions of themselves. It seems a little odd at first, but think it through, and it’ll likely resonate. This is useful for marketing, and also for being a better marketer. Based on this, one of the things I’ll say to clients is that...
November 11, 2019
Marketing automation articles
11November
A good overview of marketing automation here from the Digital Marketing Institute (DMI).
And a monster comparison and dive in here from Smart Bug Media.
Both well worth reading.
Both posts of course claiming to be ‘the ultimate guide’. The word ‘ultimate’ is meaningless these days.
