Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)
I run two digital agencies in Sydney:
The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.
The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.
You of course know the traditional quip: Fast, Good or Cheap: Pick 2. (Also referred to as the Speed, Quality or Cost triangle) The reasoning (or wisdom based on experience) is that you can’t optimise for all 3. Enter ChatGPT and a plethora of AI tools. And most importantly, enter a team that has put the effort into prompt engineering skills and knows the limits/problems/shortfalls of the...
Some songs have that moment.
That part you rewind and play/listen/watch over and over again.
Here’s Alter Bridge performing Words Darker than their Wings live at the Royal Albert Hall a few years ago.
The moment comes around 5:49 when Myles hits that note.
The crowd response is appropriate, and Mark gives him that nod at 5:58.
I’ve watched this so many times.
I only learned yesterday the sad news that Margaret Urlich passed away a few months ago (23 August 2022).
Cancer.
She was only 57.
Glenn A Baker’s tribute is the best I’ve read.
After an (unintended) 6 week break*, Ian and I are back with a new episode of HubShots – our HubSpot focussed podcast (and now YouTube show). This episode we discuss: Incremental GrowthList LayoutsEmail Subscription TypesFrequency versus Relevancy in your email strategyUpdate a Contact when they’ve left a companyAutomatically Re-Open a Closed ticket when a customer replies (to a Closed...
I get so many of these types of emails… *sigh*
We’re investigating options for some of our enterprise clients around data enrichment. ZoomInfo comes up as an option. I start checking it out. Looks like a potential option. I’ll check pricing. Here’s the pricing page – notice the View Pricing buttons: I click on the View Pricing button – here’s what I get: That’s right, there’s no pricing to View...
“The only inexcusable offence for an officer is to be surprised.”
Courage is Calling p28
To not be prepared…
“Virtue needs to be kept private. (Avoid virtual signalling which usually doesn’t have any skin in the game.)
Golden rule: do unto others…
Silver rule (negative golden rule): Do not do to others what you would not like them to do to you. This one prevents busy bodies from attempting to run your life.”
From Skin in the Game by Nassim Nicholas Taleb
(Apologies to readers outside Australia – the following applies to local politics) The upcoming Australian Federal Election is going to be so, so interesting. If the recent local election – we’re in Willoughby (part of Sydney in NSW) – is any guide the swing away from major parties is surprisingly high. It looks as though Liberals will just hold on, but only after a...
We’re back after a nice break. Episode 270 is our first for 2022 and focuses on efficiency and effectiveness with HubSpot. Ian and I chat through a bunch of tips and topics including: Thoughts for 2022Having perspective and avoiding distractionEfficiency and Effectiveness with HubSpotUsing Version history on pages and emails to roll back to previous versionsAttribution reporting in...