I’ve had a frustrating time trying to find the original ‘Content is King’ article written by Bill Gates back in 1996. There’s a few sites that have a copy of the essay, but nothing on the Microsoft site (it has been removed from the Bill Gates Published Writing page). Wayback Machine seems to be the only other option (thanks to Andrew Heenan for the link).
If you can find a Microsoft link could you please let me know. For now, I am adding the essay in it’s entirety here (as I will be referring to it in a future post).
Content Is King – Bill Gates (1/3/1996)
Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.
When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide. For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important.
But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.
One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience.
The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.
For example, the television network NBC and Microsoft recently agreed to enter the interactive news business together. Our companies will jointly own a cable news network, MSNBC, and an interactive news service on the Internet. NBC will maintain editorial control over the joint venture.
I expect societies will see intense competition-and ample failure as well as success-in all categories of popular content-not just software and news, but also games, entertainment, sports programming, directories, classified advertising, and on-line communities devoted to major interests.
Printed magazines have readerships that share common interests. It’s easy to imagine these communities being served by electronic online editions.
But to be successful online, a magazine can’t just take what it has in print and move it to the electronic realm. There isn’t enough depth or interactivity in print content to overcome the drawbacks of the online medium.
If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.
A question on many minds is how often the same company that serves an interest group in print will succeed in serving it online. Even the very future of certain printed magazines is called into question by the Internet.
For example, the Internet is already revolutionizing the exchange of specialized scientific information. Printed scientific journals tend to have small circulations, making them high-priced. University libraries are a big part of the market. It’s been an awkward, slow, expensive way to distribute information to a specialized audience, but there hasn’t been an alternative.
Now some researchers are beginning to use the Internet to publish scientific findings. The practice challenges the future of some venerable printed journals.
Over time, the breadth of information on the Internet will be enormous, which will make it compelling. Although the gold rush atmosphere today is primarily confined to the United States, I expect it to sweep the world as communications costs come down and a critical mass of localized content becomes available in different countries.
For the Internet to thrive, content providers must be paid for their work. The long-term prospects are good, but I expect a lot of disappointment in the short-term as content companies struggle to make money through advertising or subscriptions. It isn’t working yet, and it may not for some time.
So far, at least, most of the money and effort put into interactive publishing is little more than a labor of love, or an effort to help promote products sold in the non-electronic world. Often these efforts are based on the belief that over time someone will figure out how to get revenue.
In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information. A user can click on the ad to get additional information-and an advertiser can measure whether people are doing so.
But today the amount of subscription revenue or advertising revenue realized on the Internet is near zero-maybe $20 million or $30 million in total. Advertisers are always a little reluctant about a new medium, and the Internet is certainly new and different.
Some reluctance on the part of advertisers may be justified, because many Internet users are less-than-thrilled about seeing advertising. One reason is that many advertisers use big images that take a long time to download across a telephone dial-up connection. A magazine ad takes up space too, but a reader can flip a printed page rapidly.
As connections to the Internet get faster, the annoyance of waiting for an advertisement to load will diminish and then disappear. But that’s a few years off.
Some content companies are experimenting with subscriptions, often with the lure of some free content. It’s tricky, though, because as soon as an electronic community charges a subscription, the number of people who visit the site drops dramatically, reducing the value proposition to advertisers.
A major reason paying for content doesn’t work very well yet is that it’s not practical to charge small amounts. The cost and hassle of electronic transactions makes it impractical to charge less than a fairly high subscription rate.
But within a year the mechanisms will be in place that allow content providers to charge just a cent or a few cents for information. If you decide to visit a page that costs a nickel, you won’t be writing a check or getting a bill in the mail for a nickel. You’ll just click on what you want, knowing you’ll be charged a nickel on an aggregated basis.
This technology will liberate publishers to charge small amounts of money, in the hope of attracting wide audiences.
Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.
This essay is copyright © 2001 Microsoft Corporation. All Rights Reserved.
Content is king but what if you are not able to come up with new content so frequently that you can compete with the big guys in your niche and are in danger of being neglected by search engines?
Just find guest bloggers to add valuable content within your niche on your blog. You can connect with guest bloggers through [snip]
Nice comment. Did you actually read this post? :-)
No problem with the new content. It is important also to update old, since readers often fall for the old articles and may not pay attention to the date of their creation, then they can take the wrong course of action.
This post was created on May 21, 2010 and found out by me on Aug 7th, 2017 in Singapore. This shows that content created many years ago are able reach any corner in this world and even years later the content still exist.
Never doubt the capability and powerful of Online business, especially to those seniors like 50 years and above. The future of internet marketing is going to be much larger. Let’s embrace it and use it to our advantage. Leverage on it and create your future.
That’s something we have been focusing on our blog aswell. Content is good to entice your visitors & keep your brand in mind so the next time they think of your service, they will most likely remember you
Content is King by Bill Gates http://bit.ly/9h6sm2
Content is King by Bill Gates http://bit.ly/8X00Mc #sm
Was talking to @irina_guseva about 1996 "Content is King" article by Bill Gates in SF & here it is – @craigbailey blog: http://bit.ly/cgKHFD
classic RT @IanTruscott: Was talking to @irina_guseva abt Content is King by Bill Gates & here it is by @craigbailey http://bit.ly/cgKHFD
classic RT @IanTruscott: Was talking to @irina_guseva abt Content is King by Bill Gates & here it is by @craigbailey http://bit.ly/cgKHFD
Thanks for the article! Even though it was written a long time ago it holds great truths.
Cheers!
Bill Gates' View ….Back in 96, you might also come across a commonly used phrase
http://bit.ly/dsvCx7
[…] Bailey, C. (2010) “Content is king by Bill Gates”, Craig Bailey Blog, (March 1), at: http://www.craigbailey.net/content-is-king-by-bill-gates/. […]
Thanks. You’re right. This is not easy to find, so thanks again for sharing.
[…] “Content is king“, écrivait Bill Gates dès 1996. Le quotidien américain USA Today vient de reprendre cette assertion à son compte pour réorganiser sa rédaction. […]
[…] a site, offering relevant content, creating a story or scent. These are not new ideas, in fact content is king was an idea from Bill Gates fourteen years ago. Jared Spool has been talking about scent and story since at least […]
A real classic and in some ways shockingly current, the Bill Gates "Content Is King" essay from 1996. http://j.mp/cU14Oa thx @craigbailey
This article is very realistic. But today online subscribers will be a great traffic resource as opposed to this content
I had spent a good deal of my time looking for someone to explain this subject clearly and you’re the only one that ever did that.
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[…] In 1996 Bill Gates said: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” (full article here) […]
Who copies who?
http://search-engine-tips.tumblr.com/post/2524991458/always-content-is-king
Thanks Tio. :-)
Yep, the post dates will show who.
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Since 2000 the main message to all business owners for their website creation has been to focus on creating great content. Why do so many business owners fail to understand this. It’s funny how I as do many developers use the phrase content is king and explain it and all this time I never knew it was Mr Gates who coined the expression. The new expression is why I researched the original, the new expression being – content is cash!
Technology is fantastic for many things but its still true that what is published of value is not always easy to find, so finding this was good and may it stay on position one for
article written by bill gates back in 1996 :)
Thanks
Andy Web
[…] Machine 4 Sep 2011 by Rick, No Comments » You’ve heard it a million times, “Content is King.” Sure, some people will argue, others will demote content to Queen status or note the […]
Amazing reading this article that was written over 15 years ago. What a visionary Bill Gates has been!
Yep, sure was. Cheers.
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and wottif we all just get tired of it all :O
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[…] (Bill Gates, 1996 – via Craig Bailey) […]
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I didn’t even realise until today (after many years working in SEO) that Bill Gates had every produced an article like this. Firstly, thank you for taking the time and effort to to find as much of the original article as you could.
There are many interesting points within this article which are really relevant in 2011 (nearly 2012!).
Bill Gates shows great insight into content, information and interactivity which many companies are just getting to grips with now.
A really good read
Clare.
Thank you Craig Bailey for your efforts to share this.
I agree with Clare about this being relevant in 2011. I was shocked to see the original writing date which shows a true visionary with passion, who understands his business and knows what his customers want. 2012 will challenge us with content curation and context, but I believe will be the catalyst to incite the masses to produce valuable content in order to stay relevant.
My belief is that people who cannot come up with valuable content aren’t doing what they love or aren’t loving what they do, as well as continually learning and growing…I have been writing for almost two years now and still have a backlog of topics to write about.
Thank you for enabling me to provide the appropriate credit to this commonly used term.
Best,
Kathy
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Hiya Craig,
I’d like to join previous guests in thanking you for making this important essay available. Strange that Microsoft/Mr. Gates have made an effort to eradicate this. I’ll admit I’ve saved it on my machine just to make sure I always have it accessible.
It’s truly incredible the depth of vision expressed in the article, and reaffirms my notion that “There’s Nothing New Under the Sun” when it comes to human behavior (How this relates to Online Marketing is a theme I’ve been developing for a 5 years in courses and seminars I’ve published, i.e. – http://www.slideshare.net/popart/3-things-you-need-to-know-for-your-website-to-succeed).
Bill was very correct in using the ascent of televised-media to predict how the web would evolve, even though by that time it was probably beginning to be obvious to quite a few people (by 1996 the web was already 6 years old, and enough of a mainstay to prompt Time magazine to dedicate a cover to Marc Andreessen – co-founder of Netscape…). Personally I believe that the next-to-nil production and syndication costs were/are the more important factor to the incredilbe ballooning of content.
What I feel Bill may have missed in his prediction relates to the actual quality of the content, and what kinds of content would become popular (I bet he didn’t think it would be dogs riding skateboards… http://www.youtube.com/watch?v=CQzUsTFqtW0). In hindsight it was probably obvious – the realization that “Panem et Circenses” are what the thronging masses really want was old when the Roman empire was young…
Cheers!
: )
Mike Darnell
[…] depth of vision expressed in Bill Gates’s “Content is King” article from 1996 is truly incredible, and reaffirms my notion that “There’s Nothing New […]
[…] 16 years ago Microsoft CEO Bill Gates wrote a long article about the future on the Internet. He titled it: Content is King. This was 1996 and the digital world was in its infancy: only 20 million Americans went online regularly (compared to 245 Million today) and the most popular websites were AOL (41%), Webcrawler.com (33%) and Netscape (31%). And so said Gates: […]
[…] by: Denise Klarquist | Posted on: February 22nd, 2012 | 0 CommentsContent is king. That’s what Bill Gates said in 1996. “Those who succeed will propel the Internet forward as a marketplace of ideas, […]
[…] Netflix, YouTube and Hulu Believe: Bill Gates Was Only Partially Right 16 years ago Microsoft CEO Bill Gates wrote a long article about the future on the Internet. He titled it: Content is King. This was 1996 and the digital world was in its infancy: only 20 million Americans went online regularly (compared to 245 million today) and the most popular websites were AOL (41%), Webcrawler.com (33%) and Netscape (31%). And so said Gates: […]
[…] I expect much of the real money will be made on the Internet, just as it was in broadcasting. ~ Bill GatesTetapi konten itu sendiri tidak akan menjadi berharga jika ia tidak menambah nilai. Tanpa nilai, […]
[…] authors, business gurus and top social media influencers, including Gary Vaynerchuck, Seth Godin, Bill Gates and others, have said time and time again: “Content is King.” It’s never been […]
[…] Google search for “content is king” produces over 1.7 million results. Originally the title of a 1996 article by Bill Gates, the expression has been used countless times over the past 15 years. We all know what it means, […]
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[…] Content is always key. In sales, as in marketing, the message being delivered should contain a number of elements. These are: the product, what it can do for the customer, and the core features. These must be presented in both a sales pitch and in a marketing campaign. No sales pitch is complete without mentioning what is being old, just as no marketing strategy is going to go very far if it doesn’t at least tell the customer what the offer can do for them. […]
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[…] Content is king is an article that was written by Bill Gates in 1996. […]
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[…] back in 1996. I’m sure you have all heard the term but not many know where it came from. In his article published in 1996, he wrote ‘Content is where I expect much of the real money will be made […]
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[…] (You can read a full version of the Bill Gates Essay Here) […]
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[…] para la web. No hay duda de que entendemos el contenido es rey, este término fue el más famoso acuñado por Bill Gates en 1996, y (amar u odiar a Microsoft) estaba en lo cierto sobre el futuro de la […]
[…] for the web. There’s no doubt that we understand Content is King; this term was most famously coined by Bill Gates in 1996, and (love or hate Microsoft) he was right about the future of […]
[…] for the web. There’s no doubt that we understand Content is King; this term was most famously coined by Bill Gates in 1996, and (love or hate Microsoft) he was right about the future of […]
[…] for the web. There’s no doubt that we understand Content is King; this term was most famously coined by Bill Gates in 1996, and (love or hate Microsoft) he was right about the future of […]
[…] for the web. There’s no doubt that we understand Content is King; this term was most famously coined by Bill Gates in 1996, and (love or hate Microsoft) he was right about the future of […]
[…] as a whole, uttered whenever someone seemingly lost focus of what was really important. A 1996 Bill Gates article declared this as fact, and let’s be honest, who’s going to argue with Bill […]
[…] Gates knew that content was king back in 1996 but as the methods for publishing grow, so will the need for increasing amounts of […]
[…] Found the original article through CraigBailey.net who found the original on Web Archive […]
[…] mim, essa é a grande chave do negócio. “Content is king”. Bill Gates disse isso em 1996. E a verdade é que as pessoas adoram recomendar aquilo que gostam. […]
[…] a move that echoes the “Content is king” axiom championed in 1996 by its co-founder Bill Gates, Microsoft announced this week that it has hired former president of […]
[…] is King”. This was the phrase created by Bill Gates in 1996 about the state of websites. He stated that “much of the real money will be made on the internet, just as it was in […]
[…] mantras in the media industry – as long as I can remember – has been that “content is king“. That without original, compelling content – or a means of accommodating the […]
[…] Source: http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] เพราะเคยเป็นคำกล่าวของ Bill Gate ในปี 1996 16 ปีที่แล้ว […]
[…] เพราะเคยเป็นคำกล่าวของ Bill Gate ในปี 1996 16 ปีที่แล้ว […]
[…] is where I expect much of the real money will be made on the Internet.” – Bill Gates, “Content is King”, January 3, […]
[…] We’ve heard the phrase “content is king” a lot since the mid 1990’s when Bill Gates famously predicted: “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” You can read his essay here. […]
[…] those like BuzzFeed, Vox Media, Buzz Media, Thrillist and Tumblr — that suggests, just as Bill Gates said 16 years ago, content is the next hot business model […]
[…] those like BuzzFeed, Vox Media, Buzz Media, Thrillist and Tumblr — that suggests, just as Bill Gates said 16 years ago, content is the next hot business model […]
[…] Gates, Bill. (3.1.1996). ”Content is King”. Essay publisert på Microsofts sider, arkivert av web.archive.org. Essayet kan også lastes ned her […]
[…] Candace Kuss Follow me on Twitter “Content is King.” It has been an Internet motto since 1996. Today we see edifying examples of brands as publishers everywhere. Coca-Cola just launched Journey, […]
[…] Gates famously wrote and article entitled “Content is King” in 1996. See a copy of the article here. You may also want to […]
[…] not a new strategy at all. Content strategy has been around for years. Bill Gates talked about “content is king” in 1996, Jakob Nielsen in 1997 and the “content is king” phrase has been in use within […]
[…] content has been king on the Internet forever, there is no doubt that it is getting an ever increasing amount of attention. (Even if not everyone […]
[…] Gates, Bill. (3.1.1996). ”Content is King”. Essay publisert på Microsofts sider, arkivert av web.archive.org. Essayet kan også lastes ned her […]
[…] now, we’re all familiar with the adage that “content is king” on the interwebs. That still may be the case — but even a king has limits. As Internet users, […]
[…] context in which it was introduced. Bill Gates wrote an article on January 3rd, 1996, titled ‘Content is King‘, which touched on his first assumptions of how the web would handle the massive portal of […]
[…] a cliche, at this point, that “content is king.” But you can only claim the throne if you find ways to not only create quality content, but […]
[…] a cliche, at this point, that “content is king.” But you can only claim the throne if you find ways to not only create quality content, but […]
[…] a cliche, at this point, that “content is king.” But you can only claim the throne if you find ways to not only create quality content, but also […]
[…] columns you feel that piece of content is appropriate for. It’s a cliche, at this point, that “content is king.” But you can only claim the throne if you find ways to not only create quality content, but also […]
[…] sau LCD-uri, oamenii primesc palme, nu content. In 1996, Bill Clinton a scris pe site-ul sau, un articol care se intitula Content is […]
[…] people need is someone to help them, when faced with hundreds of choices, pick and choose. If, as Bill Gates once said, Content is King, then Curation is . . . the Grand Visier . . . only less […]
[…] go back to 1996 and this article by Bill […]
[…] that word: Content. Fast forward about 40 years to an article written by Bill Gates in 1996, “Content is King”. Seventeen years ago, Gates predicted the need for Social Media. This was, in internet time, eons […]
[…] years, it actually has its roots (at least in terms of the digital landscape) dating back to an infamous article published by Bill Gates in […]
[…] I’ve been looking for this for a long time and finally tracked it down: the text of Bill Gates’ 1996 essay, http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] King” ist älter, als die Suchmaschinenoptimierung selbst. Bill Gates hat diesen 1996 in einem Artikel geprägt. Der Microsoft-Gründer hat damals seine Vision vom Geld verdienen im Internet vertreten […]
[…] a cliche, at this point, that “content is king.” But you can only claim the throne if you find ways to not only create quality content, but […]
[…] Bill Gates l’avait prédit dès 1996. […]
[…] Gates wrote in his 1996 essay “Content is King” that, “if people are to be expected to put up with turning on a computer to read a […]
[…] there is one thing you should seriously think about, the content. Content is King! Story is the soul of a microfilm. If you do not have a good story or you place your product […]
Content has always been important to get good results, keeping it fresh and up to date should go without saying really. Ive always been reiterating this since first reading the article and its always been a cornerstone of our SEO, as updates to algorithms come and go, good quality, orginal and fresh content has always produced results.
[…] strategy, content marketing has been crowned king. Even as early as 1996, Bill Gates wrote how “Content Is King.” It’s a statement you’ve most likely encountered over the past few years as a marketer, and […]
[…] is king.” – so goes the oft-uttered saying. While the phase seems to be derived from an article by Bill Gates, I’ve come across the phrase in #RotoloClass, #NunesClass, and now #CMGRClass. Although the […]
[…] all heard the phrase “Content is King.” And I couldn’t agree more, but in the age of mobile we’ve also crowned a Queen […]
[…] Yksi internetin mahtikäskyistä, sanonta ”sisältö on kuningas” keksittiin jo ajat sitten, mutta tähän mennessä sitä vain ei ole noudatettu kovin hyvin. […]
[…] [13] http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] Gates first coined the phrase ‘Content is King’ in 1996 when he said ‘content is where I expect much of the real money will be made on the […]
[…] know that people will tell you that Bill Gates said it, which makes it OK. But he didn’t. He never said the word “king”. It was a headline. And it has been, lazily so, ever […]
[…] my. Apparently, things do come around. It was 1996 and Uncle Bill told us that Content is King. Unlike many of Bill’s works, I actually bought into this one. And here we are now, nigh […]
A great, valuable and interesting share. Thank you Craig for sharing this rare piece. Gates’ ‘Content is King’ will reign forever!
[…] hat es also weit gebracht, seit Bill Gates ihn 1996 zum König gekürt. Bis das in den Köpfen der Menschen ankam, hat es allerdings gedauert. […]
[…] or as Bill Gates said back in 1996 – “Content is King!” […]
[…] in the Internet dark ages of January 1996, Bill Gates wrote about and coined the phrase “Content Is King.” He was talking of course, about Web content and the need for people and organizations […]
[…] is your communication to your clients and potential customers, as well as to the search engines. “Content is king” is a phrase attributed to Bill Gates from as far back as 1996 and, thanks to Google’s […]
Thank you so much for posting this essay! It’s a real gem to hear such a forward-thinking concept from 1996 and then look back on how much has evolved in content since then.
The article may have been titled, “Content is King,” however he certainly didn’t create the phrase. Executives at Encyclopaedia Britannica were stating that years before this article was published.
http://www.nytimes.com/1994/02/08/business/44-million-words-strong-britannica-to-join-internet.html?pagewanted=2
I cannot find the proof, but believe this was a statement that can be attributed to Harold Kester who was VP at Britannica at the time, but it may have been Mr. Esposito, as quoted here.
[…] hay una frase usada hasta la saciedad en marketing digital y en el mundo blogger es “El contenido es el rey“, totalmente cierto, y hasta obvio, pero la cuestión se complica cuando decidimos […]
[…] Content is King: http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] business gurus and top social media influencers, including Gary Vaynerchuck, Seth Godin, Bill Gates and others, have said time and time again: “Content is King.” It’s never been […]
[…] is where I expect much of the real money will be made on the Internet,” was first written by Bill Gates in 1996. And what a prediction this was. It truly was the first time the idea of […]
[…] Steve Jobs coined the phrase, and it’s been the backbone philosophy of every great website ever since. The Delta Bohemian capitalizes on this with frequent, but succinct and appealing articles with great media. The articles are nothing like an online newspaper article, or even a deeply researched blog piece. Instead, they exude the personal experience and first-hand knowledge of the columnists know-how of the community. […]
[…] ano era 1996. Um jovem Bill Gates publicava um texto com muitas previsões e poucas certezas sobre o futuro de uma internet ainda engatinhando. Na sua argumentação, o […]
[…] content is king, then marketers best understand how people are getting their content in 2013. Increasingly, the […]
[…] downsides. And before we rush out to buy the latest gadget, we might also remind ourselves of Bill Gates’ observation that ‘Content is […]
[…] first, I thought we might distill it (with apologies to Bill Gates, and the Internet as a whole) quite simply […]
[…] Google Analytics and our Twitter stats at the expense of working on other things. Data is fun, but as Bill Gates reminds us, “content is […]
[…] I had heard of the phrase “Content is King” but I didn’t know much about the background of the term, so I did some research on the Internet and came up with some interesting articles. First I came up with something from Wikipedia about Content Marketing and then I came up with a great link to a Bill Gates article from way back in 1996 and the title of the article from Bill Gates was Content Is King. […]
[…] phrase most likely has its roots in the 1996 article written by Bill Gates called the “Content is King Article”. In the article Gates says […]
[…] Content is where I expect much of the real money will be made on the Internet, just as it was in bro…. – Bill Gates […]
[…] Google Analytics and our Twitter stats at the expense of working on other things. Data is fun, but as Bill Gates reminds us, “content is […]
[…] Cada vez son más las marcas que buscan optimizar sus esfuerzos con la utilización de contenidos para lograr calidad y viralidad. Según el Content Marketing Institute, nueve de cada 10 marcas mercadean sus productos en Internet a través de contenidos. Este método resulta una excelente estrategia de mercadeo pues activa el afecto de los usuarios por la marca a la vez que crea una relación estable y duradera entre el cliente y el producto. Después de todo, cada vez se hace más popular la frase enunciada por Bill Gates en 1996: “el contenido es el rey”. […]
[…] Cada vez son más las marcas que buscan optimizar sus esfuerzos con la utilización de contenidos para lograr calidad y viralidad. Según el Content Marketing Institute, nueve de cada 10 marcas mercadean sus productos en Internet a través de contenidos. Este método resulta una excelente estrategia de mercadeo pues activa el afecto de los usuarios por la marca a la vez que crea una relación estable y duradera entre el cliente y el producto. Después de todo, cada vez se hace más popular la frase enunciada por Bill Gates en 1996: “el contenido es el rey”. […]
[…] lo que en mi opinión no se debería tercerizar o darla en outsourcing. Como dijo Bill Gates, si el contenido es el rey no se puede entregar algo tan preciado a un tercero. Se debería manejar un departamento nuevo […]
[…] Michelin. A l’aube de l’an 2000, Bill Gates déclarait quant à lui : « Content is King » . A l’ère du Numérique, l’information est un bien vital pour les […]
[…] may have seen the above quote before. It is in fact the title of an article written by Gates way back in 1996, when the Internet was in its relative youth. You have to hand it to Gates for recognizing so […]
[…] Cada vez son más las marcas que buscan optimizar sus esfuerzos con la utilización de contenidos para lograr calidad y viralidad. Según el Content Marketing Institute, nueve de cada 10 marcas mercadean sus productos en Internet a través de contenidos. Este método resulta una excelente estrategia de mercadeo pues activa el afecto de los usuarios por la marca a la vez que crea una relación estable y duradera entre el cliente y el producto. Después de todo, cada vez se hace más popular la frase enunciada por Bill Gates en 1996: “el contenido es el rey”. […]
[…] phrase most likely has its roots in the 1996 article written by Bill Gates called the “Content is King Article”. In the article Gates says […]
[…] Contenido de calidad: Este factor como podéis ver es el más trascendental de todos, utilizando un lenguaje natural orientado a los usuarios no a los motores de búsqueda, ya que sin contenido auténtico, único, propio… será imposible posicionar una web a largo plazo. Contenido de calidad es equivalente a conseguir mayor fidelidad de nuestros usuarios (user engagement)y un mayor tiempo de estancia en nuestra página (low bounce rate). Podemos resumir este punto como “Content is King” citado por Bill Gates. […]
[…] “Content is King” by Bill Gates. […]
[…] Content is king, but consistency gives credibility. Consistency is reputable. Consistency matters. And sticking with the house style goes a long way towards ensuring consistency. […]
[…] marca una fuente con la cual identificarse. De allí el artículo escrito por Bil Gate el año 1996 Content is King, que da nombre a la ya famosa […]
[…] the phrase, “content is king.” Bill Gates used the phrase and explained the concept in a 1996 essay. Here is an excerpt: “But the broad opportunities for most companies involve supplying […]
[…] of content marketing is not new. Its onset was predicted by Bill Gates in 1996 in his famous essay “Content is King”. He did not use the term ‘content marketing’, but clearly stated that “content is where I […]
[…] in 1996. Curiously this essay is very difficult to locate a Craig Bailey confirms on his post Content is King by Bill Gates. I suggest you read this though maybe not until after you’ve read my […]
[…] a very useful analogy that Bill Gates created back in 1996 in his “Content is King” article. The analogy he creates is between the Internet and broadcasting. He says that when […]
[…] years ago Bill Gates declared content is king in one of the most famous blog posts of the dot com era. He may not have been the first to say it, […]
[…] years ago Bill Gates declared content is king in one of the most famous blog posts of the dot com era. He may not have been the first to say it, […]
[…] Mr. Edison duking it out with Gates.* “Hooray!” I exclaim as the former wields a powerful upper cut. But my eyes drop as I […]
[…] Your Content Being a blogger, you might be very well acquainted of the saying “Content is the King”. Yes, the content holds the importance of being the heart of not just blogs, but of almost any […]
[…] by Bill Gates in 1996 as part of his Internet worldview, it’s worth noting that even back in the 28.8k days of dial-up modems, “content is king” was […]
[…] the desire to convert data-oriented queries to purchase-oriented ones that has led to the phrase “content is king”, since having helpful content is shaping up to be the best way to draw the consuming public to a […]
[…] It is the foundation of everything you communicate. And if you hadn’t read Bill Gates essay on Content on the Internet, you should. It seems as if he wasn’t far off on how things have worked out for the […]
Thanks for posting this. It’s amazing to believe the digital world is still catching up with his vision!
Here’s a few interesting stats to support Mr Gates’ prediction: http://goo.gl/HgIaqA
[…] your campaign goals, you need to make sure that the content will enable you to achieve these goals. There are millions of blogs that address the rationale that Content is King, but it’s never truer than […]
[…] heard the phrase, “Content is King” which of course was originally coined as the title of an essay authored by BillGates in 1996 (Bailey, 2010). This adage has become the single-one phrase that digital marketers have come to […]
[…] Some people doesnt like this statement from Bill Gates, […]
[…] of content marketing is not new. Its onset was predicted by Bill Gates in 1996 in his famous essay “Content is King”. He did not use the term ‘content marketing’, but clearly stated that “content is where I […]
[…] old adage, “content is king,” that Bill Gates famously declared about the internet eighteen years ago continues to ring true. When it comes down to it, the internet is just another […]
[…] is the same “content” famously called “king” back in the winter of ’96, when Bill Gates boiled it down, more or less, to “information and entertainment” […]
[…] their time. If you have been blogging for a while now, you have probably heard the phrase “content is king” by Bill […]
[…] die ich vor einigen Jahren in Schottland fotografiert hatte. Wichtig sind Inhalte aber immer. Content is King hat Bill Gates 1996 […]
[…] don’t troll. Leave the internet better than you found it. As Bill Gates wrote in 1996, “Content is king.” Almost two decades later, those words still hold […]
[…] var preget av slagord om hvor viktig innholdet på nett var. Uttrykket er blitt tilskrevet Bill Gates´essay om hvor pengene vil bli skapt på nettet i årene fremover. Akkurat som med kringkasting, vil […]
[…] “Content is king”, the saying is the truth. Always ensure that your work is of the highest quality. Make sure it’s both accurate and balanced, as well as providing a real value for your reader. […]
[…] Read the original 1996 publication by Bill Gates: Content is King […]
[…] all know that content is king on the Internet; and when it comes to types of content, it looks like video is at the top of the […]
[…] all know that content is king on the Internet; and when it comes to types of content, it looks like video is at the top of the […]
[…] 1996, Bill Gates published an influential essay declaring that content is king. Even in retrospect, it is in many ways remarkably prescient, foreseeing that faster connection […]
[…] this content girl is admitting that even with Google’s Hummingbird update and that content is king, technical SEO is still very […]
[…] http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] lot of people credit Bill Gates with starting the whole “content is king” meme because of an essay he wrote in 1996 that was entitled, appropriately enough, “Content Is King.” However, Gates was less concerned […]
[…] Bill Gates is credited with coining the phrase: “Content Is King” after writing an article with that title, published in 1996. As social media became more and more […]
[…] Gates said it — “Content is king” — in an essay he wrote nearly 20 years go. In today’s digital world, that statement still holds true. […]
[…] e regele ( Content is king) a zis Bill Gates in 1996. A fost un profet pentru ca a prevazut viitorul. Cu cat ai un continut […]
[…] ugly. Bill Gates coined the phrase “content is king” in a 1996 article titled, appropriately, Content is King. Now we can’t go a day without hearing […]
Thank you Craig for sharing this inspiring article!
[…] This tenet seems like a meaningless and trite catch phrase. Upon researching it I found out it was popularized by Bill Gates back in […]
[…] in 1996 Bill Gates said that “content is king”. Today I would say “visual content is […]
[…] where I expect much of the real money will be made on the Internet, just as it was in broadcasting. Content is king!” είπε το 1996 ο Bill Gates. Αυτό θα πρέπει να τοποθετηθεί στο […]
[…] ugualmente vincente e trasformarsi in un fenomeno di massa. In poche parole, anche in questo caso, “the content is king”. Certo, lungi da me affermare che la rete non contribuisca oggi in maniera massiccia al successo od […]
[…] var Bill Gates, der tilbage i 1996 skrev en artikel med titlen Content is King. Det var sandt dengang, og det er sandt i dag. Det er ved at gå op for mange, at uden godt indhold […]
[…] In 1996 Bill Gates made a statement that has now become unforgettable in marketing circles the world over — "Content is king." Bill was right then, and he's still right today. But what Bill couldn't anticipate about the Internet was the rise of "user influence" in shaping the way we perceive and experience content. […]
[…] think the problem probably started with Bill Gates’s famous Content is King essay, in which he quite presciently argued that content would be the “killer app” of the Internet. […]
[…] think the problem probably started with Bill Gates’s famous Content is King essay, in which he quite presciently argued that content would be the “killer app” of the Internet. […]
[…] as much content as you can (but don’t overdo it!!) and you see the increase. But as always, content is king, so make sure what you’re positng is relevant and […]
[…] now is that this sentiment is actually true, and not just a buzzword. When Bill Gates said that content is king, he probably had no clue how relevant those words would be today – even though he was pretty […]
[…] 1996, Bill Gates wrote an article called “Content is King”. Here is an excerpt from the essay that really strikes a cord in our […]
[…] Гейтс, но вот не все знают, что еще в 1996 году в статье Content is King, он писал: «Большая часть денег в интернете будет […]
[…] via Content Is King by Bill Gates. […]
[…] his 1996 essay, Content is King, Bill Gates envisioned a revolution in the way content is created and distributed that would […]
[…] Bill Gates wrote about that in 1996. The premise of his article was that content would dominate the web; that content would be the leading source of revenue in the not-too-distant new century. Im here to say that the man was once again right. […]
[…] can I quote from Bill Gates and say “content is king”? You can dispute this, but here are 10 reasons why I really think this is still […]
[…] Bill Gates wrote about that in 1996. The premise of his article was that content would dominate the web; that content would be the leading source of revenue in the not-too-distant new century. I’m here to say that the man was once again right. […]
[…] 1 2 3 4 5 6 7 8 9 10 11 12 13 […]
[…] Статья Content — is a King. Bill Gates. […]
[…] in 1996 Bill Gates said that “content is king”. Today I would say “visual content is […]
[…] Gates (yes, Microsoft’s Bill Gates) in an essay back in 1996. He said (article can be found here) that the greatest potential of the web, like TV before it, would be in the breadth and […]
[…] Bill Gates sagde “content is king“, er det ikke velstruktureret, organiseret indhold, der driver folk til websites. Det er den […]
[…] for this blog is attributed to : Craig Bailey and Simplify […]
[…] content is definitely king, just ask Bill Gates, some basic SEO (that’s search engine optimization) skills can go a long […]
[…] now, we’re all familiar with the adage that “content is king” on the interwebs. That still may be the case — but even a king has limits. As Internet users, our […]
[…] 1996 Bill Gates declared, “Content is king!” And it still rings true almost two decades later. Content is what connects you to your customer, […]
[…] days, content no longer rules as king. The headline is the head of the court, and here’s what you need to know about that […]
[…] – maybe a few old Woody fans? Content is King was coined by Bill Gates in 1996, the article is worth a read. Gates has stunning vision in 1996 and gets it right. I think we need […]
[…] coined the phrase ‘Content is King’? Ah, yes. Bill Gates all the way back in 1996, when I was eight years old. 17 years on and this still seems to be true – but this […]
[…] esta narración preparada concienzudamente al efecto. Y es que, como ya afirmó Bill Gates en un artículo que escribió sobre Internet en 1996, “el contenido es el […]
[…] que Bill Gates escribiera aquel artículo en el que destacaba que Content is the King (el contenido es el rey) las empresas se lanzaron a […]
[…] is king. Bill Gates is credited with first coining the term in a 1996 blog post, and the phrase has since been discussed, critiqued and repeated ad nauseam. Yet, it couldn’t be […]
[…] course, he was referencing Bill Gates’ 1996 essay “Content is King,” in which the founder and former CEO of Microsoft waxes poetic about the companies who will […]
[…] * Content Is King – Bill Gates (1/3/1996) […]
[…] Von einer Revolution im Content Marketing kann hier also nicht die Rede sein. Eher kann man den Effekt von Google Hummingbird aufs Content Marketing als Atavismus bezeichnen – eine Rückkehr zu ursprünglichen Verhaltensweisen entfernterer evolutionärer Vorfahren. Denn schließlich hieß es ja schon 1996 aus Bill Gates’ Munde: „Content is King!“ […]
[…] as Microsoft’s own Bill Gates once said, content is king, an increasing number of digital-age companies no longer satisfied playing […]
[…] as Microsoft’s own Bill Gates once said, content is king, an increasing number of digital-age companies no longer satisfied playing […]
[…] como el propietario de Microsoft, Bill Gates, lo dijo alguna vez, el contenido es el rey, un creciente número de empresas de la era digital ya no están […]
[…] as Microsoft’s own Bill Gates once said, content is king, an increasing number of digital-age companies no longer satisfied playing […]
[…] as Microsoft’s own Bill Gates once said, content is king, an increasing number of digital-age companies no longer satisfied playing […]
[…] as Microsoft’s own Bill Gates once said, content is king, an increasing number of digital-age companies no longer satisfied playing […]
[…] as Microsoft’s own Bill Gates once said, content is king, an increasing number of digital-age companies no longer satisfied playing […]
[…] as Microsoft’s own Bill Gates once said, content is king, an increasing number of digital-age companies no longer satisfied playing […]
[…] as Microsoft’s own Bill Gates once said, content is king, an increasing number of digital-age companies no longer satisfied playing […]
[…] Content is king. Nowhere is that more true than the digital frontier. Whether you’re creating social campaigns for clients, running your own social platforms, or just having fun on Facebook, without engaging content you, or your campaign, will be relegated to the darkest recesses of the net. The more interesting the content, the better chance it will be shared and creating content that gets shared is incredibly important while gaining a foothold in the social media community. […]
[…] as Microsoft’s possess Bill Gates once said, calm is king, an augmenting series of digital-age companies no longer confident personification […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] as Microsoft’s own Bill Gates once said, content is king, an increasing number of digital-age companies no longer satisfied playing […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] If you’re a veteran of website marketing, you’ve probably heard the oft repeated saying “content is king.” It all started way back in 1996, with Bill Gates: “Content is King” […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] se stessi. D’altronde, è qualche tempo che sentiamo dire che “Content Is King” (il primo è stato Bill, nel 1996), quindi nessuno stupore se il colosso di Beaverton, Oregon sceglie la trasparenza […]
[…] but true, this phrase actually refers to an essay written by Bill Gates all the way back in 1996. Despite its age, content still reigns king in a […]
[…] a famous essay written in 1996, Bill Gates declared that content is king. He presciently foresaw that faster connection speeds would make content the “killer app” of […]
[…] a famous essay written in 1996, Bill Gates declared that content is king. He presciently foresaw that faster connection speeds would make content the “killer app” of […]
[…] a famous essay written in 1996, Bill Gates declared that content is king. He presciently foresaw that faster connection speeds would make content the “killer app” of […]
[…] a famous essay written in 1996, Bill Gates declared that content is king. He presciently foresaw that faster connection speeds would make content the “killer app” of […]
[…] Content Is The King: […]
[…] as Microsoft’s own Bill Gates once said, content is king, an increasing number of digital-age companies no longer satisfied playing […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] a famous essay written in 1996, Bill Gates declared that content is king. He presciently foresaw that faster connection speeds would make content the “killer app” of […]
[…] Content is king, so hiding it on smaller screens is not acceptable. If any content could be sacrificed on mobile, then question whether it truly belongs on the desktop to begin with. The user journey remains the same, regardless of the device being used. […]
[…] Bill Gates stated in 1996, Content is King. And if content was not King before, it has definitely taken the crown and iron throne in recent […]
[…] much of the real money will be made on the Internet, just as it was in broadcasting.” (Click here to read the full […]
[…] Gates popularized the saying “Content is king” in a 1996 essay of the same name, and internet marketers have been parroting the Microsoft […]
[…] Even Bill Gates testify to that in one his words – the very First and Original Content Is King Article. […]
[…] 1996 Bill Gates, el fundador de Microsoft, escribió el contenido es el rey y explicó que en Internet el significado de contenido es muy amplio y que […]
[…] was of course William Henry “Bill” Gates III, erstwhile of Microsoft®, in an essay of the same title, back in 1996. A good content is a […]
[…] Bill Gates stated in 1996, Content is King. And if content was not King before, it has definitely taken the crown and iron throne in recent […]
[…] You’ve heard the phrase, of course, “content is king.” Bill Gates first wrote those words in 1996 in an essay of the same title. […]
[…] You’ve heard the phrase, of course, “content is king.” Bill Gates first wrote those words in 1996 in an essay of the same title. […]
[…] You’ve heard the phrase, of course, “content is king.” Bill Gates first wrote those words in 1996 in an essay of the same title. […]
[…] You’ve heard the phrase, of course, “content is king.” Bill Gates first wrote those words in 1996 in an essay of the same title. […]
[…] You’ve heard the phrase, of course, “content is king.” Bill Gates first wrote those words in 1996 in an essay of the same title. […]
[…] Gates – « Content is King » – […]
[…] citação dita por Bill Gates em 1996. Na verdade, foi título de um artigo que ele escreveu, “Content is King”. […]
[…] tôt dans le développement de la toile. L’exemple le plus célèbre est sans aucun doute l’article de Bill Gates paru en 1996 et intitulé « content is king » (le contenu est roi). Le dirigeant de Microsoft y explique comment un contenu de qualité constitue […]
[…] ever wins this fight won’t matter because, in the long run, as Bill Gates wrote in 1996: “content is king.” That puts content creators in a good position, so, long live the […]
[…] Content is King por Bill Gates […]
[…] dijo Bill Gates en 1996 “Content is king”, y sigue teniendo mucha razón. Si tu contenido es bueno, ten por seguro que te leerán. Pero […]
[…] what they say “content is king” and I am afraid is completely true. All this time I have been focussing on back links, on […]
[…] is king,” said Bill Gates famously as the chief executive of Microsoft in 1996. And for a while, there was little reason to […]
[…] School look as nice as I desire, but I’m putting the information out there. As Bill Gates said, content is king. BTW, “If Content is King, then Context is God,” says Gary […]
[…] percent? That’s it? Hasn’t content has been king since Bill Gates crowned it in […]
[…] ps. Content Is King – Bill Gates […]
[…] Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still […]
[…] as the king, as Bill Gates has put it years ago in 1966, has surely lived up to the expectations. But the world has evolved since then. And so is the world […]
[…] we also seem to have entered the era that Bill Gates wrote about in an article back in 1996. Reading the article, it makes Bill look like he's a psychic. In a nutshell, he […]
[…] January 3, 1996 Bill Gates wrote what has been summarized as Content is King (A copy is here). The beginning is the important […]
[…] we also seem to have entered the era that Bill Gates wrote about in an article back in 1996. Reading the article, it makes Bill look like he's a psychic. In a nutshell, he […]
[…] Bill Gates said that content is king, people took notice and for good reason. When wildly successful billionaires offer business […]
[…] 1996 Bill Gates wrote that “Content is king”. That is still the case although I would take it even further and say that if content is king, then […]
[…] Hound’s advice: Create killer content. Bill Gates was right when he said content is King in 1996. Gee imagine that. Invest the time and effort to create killer content. Hire a cheap intern to write […]
[…] Source: http://www.craigbailey.net […]
[…] This isn’t new, Bill Gates was saying “Content is King” back in […]
[…] that goes far beyond that offered through the letters-to-the-editor pages of print magazines.” (Essay is copyright © 2001 Microsoft Corporation. All Rights […]
[…] Now, more than any other time in online marketing, we are convinced that Content is King […]
[…] SCRIE CONSTANT SI BINE ! Asa cum spun cei mai buni bloggeri mondiali dar si Bill Gates : “Content is King “ adica continutul blogului este mai importanta ca orice strategie de marketing deci […]
[…] CONSTANT SI BINE ! Asa cum spun cei mai buni bloggeri mondiali dar si Bill Gates : “Content is King “ adica continutul blogului este mai importanta ca orice strategie de marketing deci […]
[…] Bill Gates said that content is king, people took notice and for good reason. When wildly successful billionaires offer business […]
[…] Læs hele Bill Gates essay Content Is King her […]
[…] Content is King by Bill Gates […]
[…] Et cette tendance ne fera que se renforcer à l’avenir… Bill Gates l’avait prédit dès 1996. […]
[…] fameuse phrase de Bill Gates “Content is King” en 1996, faisait référence au contenu multimédia mais aussi aux applications et logiciels de […]
[…] ist King!” und das nicht erst seit heute: BILL GATES formulierte den Leitsatz vieler aktueller Kommunikationsstrategien im Netz bereits […]
[…] Hace casi 20 años, Bill Gates acuñó una frase sobre Internet que no sólo sigue vigente, sino que es una directriz particularmente válida para las empresas de mercadotecnia: content is King. […]
[…] Hace casi 20 años, Bill Gates acuñó una frase sobre Internet que no sólo sigue vigente, sino que es una directriz particularmente válida para las empresas de mercadotecnia: content is King. […]
[…] Hace casi 20 años, Bill Gates acuñó una frase sobre Internet que no sólo sigue vigente, sino que es una directriz particularmente válida para las empresas de mercadotecnia: content is King. […]
[…] Hace casi 20 años, Bill Gates acuñó una frase sobre Internet que no sólo sigue vigente, sino que es una directriz particularmente válida para las empresas de mercadotecnia: content is King. […]
[…] Hace casi 20 años, Bill Gates acuñó una frase sobre Internet que no sólo sigue vigente, sino que es una directriz particularmente válida para las empresas de mercadotecnia: content is King. […]
[…] Hace casi 20 años, Bill Gates acuñó una frase sobre Internet que no sólo sigue vigente, sino que es una directriz particularmente válida para las empresas de mercadotecnia: content is King. […]
[…] Hace casi 20 años, Bill Gates acuñó una frase sobre Internet que no sólo sigue vigente, sino que es una directriz particularmente válida para las empresas de mercadotecnia: content is King. […]
[…] “Content Is King” ~ Bill […]
[…] 20-25 years. Exact origin of the phrase is still a bit contentious, but most people will agree that Bill Gates popularized the saying in a mid-90s essay by the same name. I didn’t even put a twist on the saying, I used it verbatim, with no […]
[…] Ik schreef aan het einde van de cursus 23 Dingen al dat er één boodschap in verschillende vormen op verschillende platformen geplaatst kan worden: een nieuwsbericht kan in een digitale nieuwsbrief, op een website onder het kopje “Nieuws”, als Twitterbericht (eventueel met verwijzing naar de website), op een blog, op Facebook, op LinkedIn, enzovoort, enzovoort. Ieder social medium dat erbij komt, bevestigt voor mij dit idee meer en meer. Het motto “The medium is the message” gaat voor mij dus niet op. Ik geloof meer in Bill Gates’ adagium “Content is king“. […]
[…] was Bill Gates, who in 1996 wrote an article entitled Content is King. It was true then and it is true today. Within sales and marketing, people have realised that […]
[…] thrown around as one of the golden rules. As far as I can tell, the actual phrase was coined by Bill Gates in 1996, in an article in which he stated, “Content is where I expect much of the real money will be made […]
[…] is King!» Dieser Satz wurde 1996 von Bill Gates geprägt, und er hat im Zeitalter des Content Marketings nichts an Aktualität verloren. Der Erfolgsfaktor […]
[…] is King!» Dieser Satz wurde 1996 von Bill Gates geprägt, und er hat im Zeitalter des Content Marketings nichts an Aktualität verloren. Der Erfolgsfaktor […]
[…] just no veiling this fact, folks: content has been king for a while now. (Did you know Bill Gates forecasted this all the way back in 1996?) Back in 2013, Entrepreneur told us to ditch the cold […]
[…] was of study course William Henry “Invoice” Gates III, erstwhile of Microsoft®, in an essay of the exact title, back in […]
Bill Gates is absolutely right! Content is indeed King. Problem is that creating content on a daily basis is difficult. At Pindle we have the solution: a beautiful social wall that shows fresh content generated by your fans.
[…] was of system William Henry “Invoice” Gates III, erstwhile of Microsoft®, in an essay of the identical title, back in […]
[…] Gates, in 1996, predicted “content is king,” Bill said content would revolutionize the internet because it “allows material to be […]
[…] in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. […]
[…] in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. […]
[…] in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. Over […]
[…] all know that content is king when devising a communications strategy, especially for a traditional media programme. So why is […]
This is a very good read — it reminds me of the book, I read thru my International Business class @ Liberty University, by Thomas L. Friedman called “The World Is Flat” . Thank you for sharing this article. it is all about “Change..”
[…] over er hente fra Bill Gates artikkel «Content is king». Artiklen ble publisert så tidlig som i januar 1996 og inneholder Bill Gates tanker om hvordan […]
[…] Woher stammt die Aussage “Content is King” also eigentlich? Von Google aus 2013? Hat Marc Zuckerberg das vielleicht 2012 in den Ring geworfen? Oder hat es vielleicht doch einer der vielen Online Marketing Gurus im Frühjahr gesagt? Richtig! Bill Gates hat es geschrieben und zwar nicht 2010, 2009 oder 2005.. sondern 1996!! Leider wurde der Artikel von Bill Gates “Blog” entfernt, jedoch gibt es hier noch einen Auszug – Klickt mich ich bin ein Trend […]
[…] may have seen the above quote before. It is in fact the title of an article written by Gates way back in 1996, when the Internet was in its relative youth. You have to hand it to Gates for recognizing so […]
[…] e regele (Content is king) a zis Bill Gates în 1996. A fost un profet pentru că a prevăzut viitorul. Cu cât ai un […]
[…] say that it’s “king,” we say that it’s a smart investment (though maybe not for long). We speak of the […]
[…] say that it’s “king,” we say that it’s a smart investment (though maybe not for long). We speak of the […]
[…] do we talk about when we talk about “content”? We say that it’s “king,” we say that it’s a smart investment (though maybe not for long). We speak of the “Content […]
[…] say that it’s “king,” we say that it’s a smart investment (though maybe not for long). We speak of the “Content […]
[…] say that it’s “king,” we say that it’s a smart investment (though maybe not for long). We speak of the “Content […]
[…] “Content Is King,” is the phrase we’ve heard everywhere for the last five to seven years. (Though the dictum is 18 years old, first coined by Bill Gates back in 1996.) […]
[…] “Content Is King,” is the phrase we’ve heard everywhere for the last five to seven years. (Though the dictum is 18 years old, first coined by Bill Gates back in 1996.) […]
[…] “Content Is King,” is the phrase we’ve heard everywhere for the last five to seven years. (Though the dictum is 18 years old, first coined by Bill Gates back in 1996.) […]
[…] is King’. De eerste die dat riep was Bill Gates en wij, inwoners van social medialand, nemen Bills woorden ter harte. We erkennen dat goede content essentieel is voor online succes. Is je content saai, […]
[…] how far ahead your business would have been if you had taken Bill Gates’ statements made in 1996 about content being king and making most of the money for businesses online more seriously. So […]
[…] e regele (Content is king) a zis Bill Gates în 1996. A fost un profet pentru că a prevăzut viitorul. Cu cât ai un […]
[…] Det sjove er at denne klumme, som meget præcist forudsiger en nær fremtid er meget præcis i trenden – men helt upræcis i detaljerne. Så snart vi går fra indsigten til antagelserne om hvordan indsigten forløses går det helt haywire. Og derfor står vi nu ved samme sted som i 1996, bare med nye antagelser. Heldigvis også med en ny bunke indsigter, så lad os ny udforske dem. (http://www.craigbailey.net/content-is-king-by-bill-gates/) […]
[…] two years ago, content marketing was a cutting edge buzz phrase, but it soon became much more. As Bill Gates originally predicted, content became King. Yet, in many organizations, it has lived under the […]
[…] reason is pretty simple; as Bill Gates stated in the article back in 1996, Content is King. And I always felt I was born to create, so why not sacrifice a bit of my time and create a blog […]
[…] is king. It won’t be the first you’ve heard the phrase, nor will it be the last, but it’s causing more and more […]
[…] Gates a développé dans un article publié en 1996 sa vision pour les années à venir et a condensé celle-ci en trois mots : Content is king ! Force […]
[…] was king before Bill Gates’ now infamous essay back in 1996 and it will continue to be as long as humans are capable of digesting […]
[…] was king before Bill Gates’ now infamous essay back in 1996 and it will continue to be as long as humans are capable of digesting […]
[…] 1996, Bill Gates wrote an article “Content is King.” This excerpt from his article tells why he came to this […]
[…] context may be on its way to becoming king, content is still mighty important. You will not make a sale if you get people at the right place and right time but give them a […]
[…] 1996, Bill Gates (o próprio) escreveu um ensaio entitulado: “Conteúdo é Rei” (Content is King*) onde apresentava o conteúdo em si como o produto do futuro, e profetizava que qualquer […]
[…] se non sei del settore, l’avrai letto decine di volte: “Content is king”. Il celebre articolo scritto da Bill Gates nel 1996 anticipava di anni quello che ora […]
[…] January 3, 1996, Bill Gates wrote a prophetic article called “Content is King.” In it, he perceives the internet (then, only seven years old) as a content aggregator, […]
[…] absolutely no idea what it will be. Ever since Bill Gates wrote Content is King in March 1996 (Content Is King by Bill Gates) the same assertion has been much-repeated, often by people who don't stop to consider what else […]
[…] One of the most common maxims you’ll hear in the world of digital or Internet marketing is that “Content is king.” Coined from an article that Bill Gates wrote back in 1996. […]
[…] google page rankings anymore. By now, everyone has heard and generally understands the phrase “Content is King” – (thank you Bill Gates). Content includes not only links to product schematics on your […]
[…] 1996, Bill Gates wrote an excellent essay entitled Content is King, where he […]
[…] 1996, Bill Gates wrote an article entitled “Content is King” to describe how the internet would make money. The same is not only true today – it is perhaps […]
[…] content is king, we have to make sure that text on your profile is clear and easy to read. For this, I […]
[…] is king“ – das sagte Bill Gates schon Ende der 90er Jahre. Aber: Nicht jeder Content ist König – nur guter Conten sorgt dafür, dass Leser auf Ihre Seite […]
[…] – Audience is critical. We often refer to “content is king”, but quality and size of the audience has the capacity to determine the impact of the […]
[…] this content girl is admitting that even with Google’s Hummingbird update and that content is king, technical SEO is still very […]
[…] far back as 1996, even Bill Gates admitted the world of online shopping had some limits. In Content is King, he said “Printed magazines have readerships that share common interests. It’s easy to imagine […]
[…] product of 1996 was an iconic phrase made by none other than the father of personal computing Bill Gates. This phrase would become the basis for such publications as the Huffington Post, TMZ, Kim K. and […]
[…] Therefore, use trustworthy ways of gaining traffic through links. The saying by Bill Gates, “Content is King,” still stands in the SEO world today. An authentic and efficient link building strategy is one […]
[…] Gates once wrote an article titled, “Content is King.” Almost 20 years later, having experienced the content explosion, we’ve all come to believe […]
[…] stemming from a Bill Gates article published in 1996, it soon came to be associated with SEO – and now the wider digital […]
[…] Always keep in mind, your target audience and the firm’s SEO ranking, which is solely dependent on quality content (content is king): […]
[…] berkecimpung dalam dunia blogging. Kalau penasaran, bisa dibaca di tulisan Craig Bailey tentang Content is The King […]
[…] is king, I explained with borrowed inspiration from the Bill Gates memo. This was true as far as the music industry was concerned, where three music labels (four back […]
[…] was a saying, coined by Bill Gates back in 1996, that Content Is King – that was 20 years ago and was probably one of the most sensible things I’ve ever […]
[…] papers, or eBooks, it all comes down to one main idea: “Content is king”, as Bill Gates once said. Using the valuable insights from the audience identification step helps choosing the topics that […]
[…] 1996, Bill Gates said “content is king,” He said content would revolutionize the internet because it “allows material to be duplicated at […]
[…] Text reposted form craigbailey.net […]
[…] maximale Grösse gepustet wird. Angeblich stammt dieser Ausdruck übrigens vom Gottvater des PCs, Bill Gates. Wer hätte das gedacht! Aber wie wir vor ein paar Tagen im «persönlich» gelesen haben, ist eine […]
[…] un tal Bill Gates quien acuñó como título de uno de sus artículos la famosa frase “Content is kin… en 1996. En dicho artículo Bill Gates auguró que, para tener éxito en el medio digital, las […]
[…] is king (Bill Gates, 1 Marzo 1996 n.d.r.) , mi verrebbe da dire. Ed, in effetti, quello che si sta sviluppando online attorno alla […]
[…] since Bill Gates prophesied that content would be king way back in 1996, this advice has been repeated ad-nauseam by thousands of people across the web. […]
[…] Content Marketing is King, you need to believe in this because Bill Gates said this in 1993. […]
[…] January 1996, Bill Gates wrote an essay titled “Content is King” (http://www.craigbailey.net/content-is-king-by-bill-gates/), which over time has become a mantra for the web. Like many sacred utterances some believe it and […]
[…] It has been 18 years since Bill gates wrote his original article Content is King. […]
[…] Darrell left me with an adaptation of Bill Gate’s famous 1996 prediction: […]
Hi Craig, this is a very good article! Thanks for sharing it. I’m in the process of creating a good content marketing strategy for my website, that’s how I found your website.
It’s fantastic that this article is written more than 20 years ago and how Bill Gates had the capacity to see the future back then.
[…] Content is king, dijo Bill Gates, y es cierto. De entre todas las páginas web, las que nos brindan contenido nos parecen de las más interesantes, y especialmente los blogs. […]
[…] Content is king, dijo Bill Gates, y es cierto. Algunos de las páginas web más interesantes son las que nos sirven contenido y destacamos de entre todas ellas, una tipología particular, los blogs. […]
Visionary indeed. He is still very accurate a decade after.
[…] Gates a développé dans un article publié en 1996 sa vision pour les années à venir et a condensé celle-ci en trois mots : Content is king […]
[…] These words were first uttered by Bill Gates way back in 1996, when most of the Vertbags were still in elementary school, but it’s come to define a lot of what we do on a day to day basis. What Gates said then still rings very true today; the modern Internet is indeed “a marketplace of ideas, experiences, and products – a marketplace of content.” (via) […]
…and here we are almost twenty years later.
[…] 1996 Bill Gates famously said that ‘content is king’. Decades later the renowned marketer, Seth Godin quipped that […]
[…] vivendo no momento, principalmente em relação ao conteúdo. Confira abaixo o texto traduzido ou clique aqui para ler o […]
[…] years ago, Bill Gates coined that phrase, and it remains true. How can a business determine the most effective content marketing practices […]
[…] started in 1996 when Bill Gates told the world […]
[…] now you`ve heard the phrase so often it`s become cliché, but yes: Content is King. Though everyone is creating it, not all businesses are producing content with significant added […]
[…] now you`ve heard the phrase so often it`s become cliché, but yes: Content is King. Though everyone is creating it, not all businesses are producing content with significant added […]
[…] now you’ve heard the phrase so often it’s become cliché, but yes: Content is King. Though everyone is creating it, not all businesses are producing content with significant added […]
[…] now you’ve heard the phrase so often it’s become cliché, but yes: Content is King. Though everyone is creating it, not all businesses are producing content with significant added […]
[…] 1996 Microsoft founder Bill Gates coined the Internet meme “Content is King.” That was true and it still holds true. Ever since, we have witnessed how big brands have built […]
[…] have time and again heard a phrase: ‘Content is KING’, this statement still holds substance and will continue. However, there is a lot of scope yet as […]
[…] many extents that good writers are blessed, but fine-tuning things is mandatory in each aspect. ‘Content is King’; you must have gone obsessed with the phrase, and it is a damn fact. However, to make your […]
[…] an essay titled ‘Content is King’ and published in January of 1996, Bill Gates made some pretty astonishing predictions for the […]
[…] Il consumatore sa scegliere: cosa, come, quando. Vuole sentirsi libero nella scelta. Non vuole più sentirsi forzato (il venditore deve vestire i panni del consulente, del professionista, del tecnico, del risolutore di problemi, oppure può letteralmente sparire vestendo i panni dell’esperto web o social media manager, lavorando semplicemente dalla sede aziendale). Se si desidera raccogliere i frutti che i contenuti di valore possono portare, è necessario iniziare a comunicare in modo diverso. Serve Passione. Tecnica. Professionalità. Serve preparare contenuti uguali/simili ma con diversa struttura pronti per essere condivisi sui vari social. La tua strategia non dovrebbe essere “faccio più rumore possibile” ma strategicamente “faccio contenuti che servono ai miei potenziali clienti”, offrendo consigli, idee di utilizzo, spiegazioni, video di approfondimento, inviti a eventi, promozioni fidelity, ecc. Questo è il vero approccio “customer-centrico”. Creare contenuti veramente utili per i tuoi clienti. E ti ripagherà sicuramente. Google lo farà per primo, poi arriveranno anche i consumatori. Non è facile farlo. Ma è essenziale. Devi iniziare oggi stesso e lavorare costantemente alla creazione di contenuti: diversi, ma comunque seguendo una linea omogenea (segui un canovaccio, devi crearti uno storytelling che ti serva come solida base, un filo logico che ti fornirà l’indicazione anche per idee e sviluppi futuri). CHI HA DETTO PER PRIMO “CONTENT IS KING”? A proposito, sapete chi è stato il primo a fare la citazione “Content is King”? Rimarrete stupefatti. Fu Bill Gates nel 1996 in un suo articolo pubblicato sul sito di Microsoft (successivamente rimosso) ma che potete leggere integralmente qui sul blog di Craig Bailey. […]
[…] a famous essay written in 1996, Bill Gates declared that content is king. He presciently foresaw that faster connection speeds would make content the “killer app” of […]
[…] around online and you’ll see that content marketing is the next big thing. As far back as 1996, Bill Gates even predicted the effectiveness of content on the still-new internet. He even declared content to be king. And marketers have latched on to […]
[…] Wait, I mean quality content is king. […]
[…] Despite that reality, it isn’t the reason why content was and is, so heavily weighted. In fact, Bill Gates in January of 1996 in his essay called “Content is King” said “Content is where I expect real money will be made on the internet.” You might be in ah […]
[…] is the keyword. Bill Gates was right when he said that content is king, but I’d add that great design is the […]
[…] if you’re not in the industry, you’ll have heard the phrase “Content is king” dozens of times. This famous article written by Bill Gates in 1996 was years ahead of its time […]
[…] digital, tentu tidak akan pernah lepas dengan istilah konten. Para Bill gates berbendapat “Content is King“. Sebelum membahas lebih dalam mengenai konten, ada baiknya memahami telebih dahulu apa […]
[…] In the world of marketing and social media, it is official: content is king. […]
[…] and it’s been almost 20 years since Bill Gates first placed content on the throne with his broad but prophetic article. That’s where the “content is king” thing started. Since 1996, his prediction on how money […]
[…] words were first scribed by Bill Gates back in 1996. That is a long time ago, particularly in internet years, but it still holds true […]
[…] Gates coined the term “Content is King” back in 1996 long before the explosive growth in ecommerce. This has proven even more true in […]
[…] “Content is king.” We have heard about it a million times. But for me, having quality content is not enough. For me, it’s not 100% true. Or should I say, it’s not the whole story. Brilliant content is simply not enough for you to succeed in blog marketing because nowadays everyone has great content. Knowing how to promote and retain a first-time visitor into a casual reader or even a second-time visitor will shift the way your content is consumed. […]
[…] Yahoo’s first IPO offering and Sandra Bullock’s magnum opus The Net — Bill Gates penned the 1996 essay “Content is King.” An ambitious forecast on the future of the internet, both Yahoo and even Microsoft have failed to […]
[…] take a step back and look the opposite direction. Inside. To the core. Your content. Content is king. It's the crown jewel of this whole undertaking. From your blog post, to your latest instagram and […]
[…] is King” – the title of an article Bill Gates wrote in 1996 – is an expression used to mean that without original and desirable content any web venture is […]
[…] coming back to the quote from above and in this week’s reading (and traced the source to an essay written by Bill Gates in 1996 with the same title). Fundamentally, the content that moved and inspired were the ones […]
That’s why he is one of the most successful people in the world, being ahead of changes and events!
Thanks for the article!
I agree! He has predicted the future so accurately here.
[…] how far ahead your business would have been if you had taken Bill Gates’ statements made in 1996 about content being king and making most of the money for businesses online more seriously. So […]
[…] is not king. Content is a fat, dethroned monarch, dis-empowered of his royal ability to influence. And he lost […]
[…] los dominios de internet el contenido es el rey. Así lo vaticinó Bill Gates en 1996 para referirse al peso que tendría la información pura y dura en los negocios online. […]
[…] many respects the old adage – “Content is king” – which is generally attributed to Bill Gates – drives this site. The important content is a collection of videos and nothing else. This raises […]
[…] nativa. El concepto no es nuevo (los americanos ya hacían Branded Content en los 80; y el famoso “Content is King”, de Bill Gates, se remonta a 1996). Lo que sí es nuevo es que la elaboración de los contenidos de […]
[…] emerged, content has been at the center. Bill Gates, quite famously, declared that content is king and called it the “killer app” of the Internet age. Inspired, media executives and […]
[…] was Bill Gates, who in 1996 wrote an article entitled Content is King. It was true then and it is true today. Within sales and marketing, people have realised that […]
[…] Content is King VS Content is Crap […]
[…] most overused phrase in the world of digital marketing was the title of an essay, written by none other than Bill Gates in 1996. Henceforth, these three words have been used in […]
[…] Internet emerged, content has been at the center. Bill Gates, quite famously, declared that content is king and called it the “killer app” of the Internet age. Inspired, media executives and internet […]
[…] en social media es el alma de cualquier estrategia, ya hemos oido por todas partes que “el contenido es el rey“, bien, vayamos un poco más allá, el rey es el cliente, tu lector, que es quien va a […]
[…] http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] ترجمه و ویرایش توسط: رحمان توابی / شایان توابی – مقاله برگرفته از: Content is King by Bill Gates – CRAIG BAILEY […]
[…] Selengkapnya bisa dibaca di tautan ini […]
[…] many respects the old adage – “Content is king” – which is generally attributed to Bill Gates – drives this site. The important content is a collection of videos and nothing else. This raises […]
[…] Gates who originally used the phrase “Content is King”, in his article back in 1996. IT blogger Craig Bailey, as an example, has posted this article in its original form in his blog from 2010. It’s one […]
[…] to become something that organisations were noticing, Bill Gates published an essay called ‘Content is King’. Many of the points he raised within the essay were prophetic and arguably none more so than […]
[…] borders on overloading the platform and those poor folks. An interesting conundrum when “Content is King,” yet too much diligent content can’t be […]
[…] face it: you have heard the phrase “Content is King.” Bill Gates coined the phrase in 1996, when he predicted the role that content would play on the web. The popular adage has since grown to become a mantra […]
[…] to Craig Bailey who shared the link to the article from the Wayback […]
[…] was Bill Gates, who in 1996 wrote an article entitled Content is King. It was true then and it is true today. Within sales and marketing, people have realised that […]
[…] since it seemed like a good analogy for our current situation. We’re told repeatedly that content is king, but the king’s place has really been usurped by our own imposter magician: the AutoContent […]
[…] Es geht in die Tausende. Ich wusste aber nicht, dass Bill Gates diese Aussage bereits 1996 in einem Essay machte, als das Internet noch in Kinderschuhen […]
[…] was Bill Gates, who in 1996 wrote an article entitled Content is King. It was true then and it is true today. Within sales and marketing, people have realised that […]
[…] both print design and web design, typography plays an important role. After all,content is king, and text content is prevalent in the web. That is why it is important to adopt a content-first […]
[…] it’s hardly surprising that we sit here with Bill Gates’ 1996 essay “Content is King” loudly ringing true in our ears; hardly surprising because we now live in a world fueled by […]
[…] ein Geheimtipp ist das Marketing um König Content schon lange nicht mehr. Einem Geheimtipp würde man nicht so offen vertrauen: Laut der aktuellen […]
[…] is king. This is a concept Bill Gates understood back in 1996 when he wrote his essay about how content would shape the future of the Internet. He outlined a vision of a world beyond […]
[…] extremely difficult though. The content has to be spot on. Back in 1996 Bill Gates coined the term “content is king” to reflect the fact that the value of websites is driven by the quality of the content. Content is […]
[…] can read the article in full here http://www.craigbailey.net/content-is-king-by-bill-gates/ but essentially what Bill was saying is that the internet was offering a new channel that allows […]
[…] Gates once said, “Content is king,” and over the years, content has only become increasingly important to marketing. From your […]
[…] tells us, “Just create good content.” Bill Gates told us long ago that content is king. Unfortunately, too much of the B2B content out there is a little, well, boring. But creating […]
[…] to focus on producing meaningful subject matter for their websites. In fact, Gates referred to “computer software” itself as a very important model of content, “one that for Microsoft will remain by far the most […]
[…] http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] crap. The idea that content is king, in its current usage, comes from a remarkably prescient 1995 essay by Bill Gates in which he called the internet — still an emerging technology at the time — a […]
[…] crap. The idea that content is king, in its current usage, comes from a remarkably prescient 1995 essay by Bill Gates in which he called the internet — still an emerging technology at the time — a […]
[…] is such a hot topic right now. It may have been 1996 when Bill Gates wrote the immortal words “content is king” but the phrase is as true today as it’s ever been. Content is a massively important tool for […]
[…] are spending most of their times nowadays. Sources: Why content is king in today’s marketing, Content is King by Bill Gates, and Why Content Marketing Is […]
[…] “Content is King by Bill Gates” […]
[…] http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] keresőoptimalizálásban még mindig a tartalom a király. (“Content Is King” – ezt amúgy Bill Gates írta, 1996. március […]
[…] Content is king is a very broad area. To me content is king meant that your content in your blog or write up is at a very high quality and plenty of meaning. i found different in famous article written by Bill Gates “Content is King.” Gates states that content is where money is made on the internet and in broadcasting. That statement relates to David heavily. The reason David made so much money during his life is because of his content! With out of all of Davids great content he would not have made it far. The reason Gates related it to money is because it is true and you can not make money with out great content.http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] idea that content is king, in its current usage, comes from a remarkably prescient 1995 essay by Bill Gates in which he called the Internet—still an emerging technology at the time—a marketplace of […]
[…] when they visit a website, and will be disappointed if nothing has changed between multiple visits. Content is king, and has been reigning for 20 years now. Search engines and social media are becoming the two main […]
[…] idea that content is king, in its current usage, comes from a remarkably prescient 1995 essay by Bill Gates in which he called the internet — still an emerging technology at the time — a marketplace of […]
[…] means that the web’s big players are required to be active on many platforms simultaneously. Content is king, and has been reigning for 20 years now. A site’s visitor will be disappointed if content has […]
[…] Solimene Content is King. Era il gennaio del 1996 quando Mr. Microsoft, Bill Gates, scrisse un articolo in cui evidenziava l'importanza dei contenuti nell'era di internet. "Content is where I expect much […]
[…] Content is king. The purpose of any material — logo, business card, ad campaign, website, or email marketing — is to communicate a specific message. And if the design direction doesn’t support that message, then you’re going in the wrong direction. […]
[…] is crap. The idea that content is king, in its current usage, comes from a remarkably prescient 1995 essay by Bill Gates in which he called the internet — still an emerging technology at the time — a marketplace of […]
[…] came. It doesn’t matter how colorful your blog design is; if the content sucks, you’ll fail. Content is king and I don’t think that’s going to change anytime […]
[…] dibujos y selección de fotos colaboraron activamente durante años. 3.- Búscate los contenidos “content is king” decía Bill Gates, no, en serio. 90% de los proyectos Scouts en la Red desaparecen por falta de […]
[…] que nous comprenons que le contenu est roi ; cette expression est devenue célèbre, parce que prononcée par Bill Gates en 1996, et (aimez ou détestez Microsoft) il avait raison sur l’avenir de […]
[…] Bailey, Craig. “Content Is King by Bill Gates.” Craig Bailey. 31 May 2010. Web. 22 Feb. 2015. <http://www.craigbailey.net/content-is-king-by-bill-gates/>. […]
[…] by Bill Gates in 1996, we first heard that in an interactive environment such as the internet content is king. We’ve also heard that we need to tell a story through our creative and messaging, and that above […]
[…] Content is king. Always has and always will be. […]
[…] is king! – Twenty years ago Bill Gates uttered the oft-quoted phrase in reference to the potential of internet marketing and advertising. The same […]
[…] In other words, the content should give actual value to those who stumble upon it. Hence the SEO catchphrase, “Content is […]
[…] was Bill Gates, who in 1996 wrote an article entitled Content is King. It was true then and it is true today. Within sales and marketing, people have realised that […]
[…] Internet emerged, content has been at the center. Bill Gates, quite famously, declared that content is king and called it the “killer app” of the Internet age. Inspired, media executives and internet […]
[…] Bill Gates once said, “Content is King” and this applies even to your assessment […]
[…] Bill Gates wrote the phrase in 1996, the world wasn’t ready for it nor did they have an idea of how true the phrase was. Back then […]
[…] is king”, said Bill Gates in 1996. That incredibly foresighted statement still lives on today, but a sad fact is that no one will […]
[…] Content is King proklamerede Bill Gates allerede i 1996, og det gælder stadig i dag. Vi skal lave informerende, underholdende og værdiskabende webtekster, hvis folk skal følge med. […]
[…] quality content. You’ve heard it before, “content is king.” Heck, Bill Gates called it in 1996 when he said “Content is where I expect much of the real money will be made on the Internet, just […]
[…] January 1996, Bill Gates published an article entitled “Content Is King.” In this article, he talked about the emerging Internet, the ability to easily publish and share […]
[…] heard it a million times. In fact a Google search results in over 623,000 entries. Ever since Bill Gates uttered those words nearly two decades ago, brand marketers have been repeating the mantra. Content is king. Content is […]
[…] gates sendiri berbendapat “Content is King“. Sebelum membahas lebih dalam mengenai content, ada baiknya Anda memahami telebih dahulu apa […]
[…] Content is King by Bill Gates […]
[…] so much so that few know where has come from. The man who coined the term is none other than Bill Gates, speaking in 1996 about the future of the internet. He begins: “Content is where I expect much of […]
[…] Content is where I expect much of the real money will be made on the Internet, just as it was in bro… […]
[…] Gates’ well known, and even better used, phrase ‘content is King’ was used as the title of an essay in 1996, and still very much applies […]
[…] http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] Just remember, great digital signage solutions are not just about screens and technology, content is the new king. […]
[…] A lot of marketers are complete idiots. How many times have you heard the saying “content is king” when it comes to digital marketing? It’s a common phrase and marketers still spout on about it like it’s a new idea. This is despite the fact it was originally said by Bill Gates in 1996. […]
[…] most overused phrase in the world of digital marketing was the title of an essay, written by none other than Bill Gates in 1996. Henceforth, these three words have been used in […]
[…] Gates was more than a little prescient in his 1996 essay “Content is King”. Since then content marketing has been conceived as a concept and leading financial services […]
[…] Content is everywhere. In movies, in videos, in dramas, in documentaries, in curriculum books, in novels, in annual reports, in business proposals, in invoices, in pamphlets, in forms, in any entity you name, there is content. Don’t underestimate the power of a written word. Content is power. Content is the king. […]
[…] is King!» Dieser Satz wurde 1996 von Bill Gates geprägt, und er hat im Zeitalter des Content Marketings nichts an Aktualität verloren. Der Erfolgsfaktor […]
[…] Content – “Content is king” didn’t become a marketing mantra simply because it was a catchy phrase. Especially today, […]
[…] Content is king. Always has and always will be. […]
[…] you plan when you need to get your blogs, op-eds, mailings, copy-editing, web edits…you name it. Content is king, but it’s also difficult to produce. So try to space it out so you don’t get slammed one month […]
[…] conteúdos diversos se tornou tarefa fácil. Bill Gates, já em 1996, criou a famosa frase “content is king”, descrevendo o mundo que se desenhava com o advento da internet. Contudo, a facilidade de acesso […]
[…] don’t troll. Leave the internet better than you found it. As Bill Gates wrote in 1996, “Content is king.” Almost two decades later, those words still hold […]
[…] der schon mal mit SEO-Experten gearbeitet hat, wird garantiert auch schon mal den Satz „Content is King“ gehört haben. Natürlich muss ein Blog auch qualitativ hochwertige Inhalte vermitteln, aber das […]
[…] but never stopped writing in other blogs. I loved it. But then, someone showed me one post, written by Bill Gates Content is King and […]
[…] will be amazed by how you can leverage on tools like these in pumping up your website with “content (that) is king” as Bill Gates once […]
[…] content is king, this is what brings more people and search engines to your website. You can spend most of your […]
[…] content is king, this is what brings more people and search engines to your website. You can spend most of your […]
[…] by Bill Gates in 1996 as part of his Internet worldview, it’s worth noting that even back in the 28.8k days of dial-up modems, “content is king” was […]
[…] a rule of practice in most SEO circles, though its origin dates back to an essay by Bill Gates before Google was even founded. The issue here is that digital marketing is a complex, interconnected web of different […]
[…] buy your products. But you need data-supported evidence to make those kinds of decisions. Data and content are king these days. Fortunately, there is a lot of free and paid data online that you can quickly […]
[…] many respects, the old adage “Content is king” — generally attributed to Bill Gates10 — drives this website. The focus is the collection of videos and nothing else. This raises an […]
[…] many respects, the old adage “Content is king” — generally attributed to Bill Gates10 — drives this website. The focus is the collection of videos and nothing else. This raises an […]
[…] many respects, the old adage “Content is king” — generally attributed to Bill Gates10 — drives this website. The focus is the collection of videos and nothing else. This raises […]
[…] many respects, the old adage “Content is king” — generally attributed to Bill Gates9 — drives this website. The focus is the collection of videos and nothing else. This raises an […]
[…] Gates uma vez escreve um artigo chamado, “Content is King.” Mais ou menos 20 anos atrás, depois de ter experimentado a explosão de conteúdo, todos nós […]
[…] the subject of content, you might have heard the phrase “content is king” a lot in relation to marketing. You might have heard it, but there’s overwhelming evidence […]
[…] all heard the same ole’ song that content is king – well, it is. Strong, relevant, and consistent website content boosts your SEO ranking on […]
[…] Baird. (I actually own this book.) The phrase has also been attributed to the title of a Bill Gates essay dated […]
[…] pervades the blogosphere. It seems like just about everyone has said it at one point or another. Content is king. Bill Gates understood this in 1996 when he wrote that […]
[…] unterhaltenden Mehrwert zu schaffen. Mehrwertstiftende Inhalte sind nämlich der letzte Schrei (Content is king…), wenn es darum geht, Kunden für sich zu gewinnen und zu binden. Und diese Erkenntnis sickert […]
[…] are many mantras going around the web. Things like ‘Mobile First‘ and ‘Content is King‘. Some newer mantras hopefully will eclipse some, like ‘Pixel Perfect‘ being […]
[…] 1996, on the cusp of the Internet era, Bill Gates posted an article on Microsoft’s website declaring “content is king”. While Gates may not have anticipated the […]
[…] (here’s the original article by Bill Gates) […]
[…] his famous essay from 1996, Bill Gates declared that “content is king”. While the phrase has become an overused cliché by this point, it still holds true. Two decades […]
[…] his famous essay from 1996, Bill Gates declared that “content is king”. While the phrase has become an overused cliché by this point, it still holds true. Two decades […]
[…] his famous essay from 1996, Bill Gates declared that “content is king”. While the phrase has become an overused cliché by this point, it still holds true. Two decades […]
[…] Image credit: craigbailey.net […]
[…] great content that readers will find useful or interesting. Content is king in attracting readers who will continue returning to your website for more. This helps establish […]
[…] an age where content is king, successfully maneuvering social media sites is vital to your business’ integrity. Creating a […]
[…] Também no mesmo ano, Bill Gates, escreve num artigo que o conteúdo é Rei. […]
[…] (here’s the original article by Bill Gates) […]
[…] 1996, Bill Gates wrote his famous article “Content is King”, published it on the Microsoft website, and began the double decade […]
[…] a palavra-chave. Bill Gates estava certo quando ele disse que o conteúdo é o rei, mas eu acrescento que um bom design é a […]
[…] Być może już kiedyś spotkałeś się ze stwierdzeniem „Content is king”. Swoją drogą, powiedział to już w 1996 sam Bill Gates. […]
[…] value. Whether it’s blogs, videos, podcasts, free downloads, free training, free events – content is king. It’s what makes people read, engage and digest YOUR information, learn about your […]
[…] by Bill Gates in 1996 as part of his Internet worldview, it’s worth noting that even back in the 28.8k days of dial-up modems, “content is king” was […]
[…] La retranscription de l’article original est ici (en anglais), si vous êtes curieux. […]
[…] “content is king” debate (as I understand it) pits those who believe quality content should rule against those who […]
[…] Bailey, C. (2010). Content Is King by Bill Gates. Retrieved February 24, 2016, from http://www.craigbailey.net/content-is-king-by-bill-gates/ […]
[…] the past few years: content is king. This utterance came from an essay written by none other than Bill Gates himself in 1996; while he was right, he also essentially failed to capitalise on this statement with […]
[…] Também no mesmo ano, Bill Gates, escreve num artigo que o conteúdo é Rei. […]
[…] 1996, when Gates wrote his prophetic essay on content, only 20 million Americans were online. To give those numbers some context, 271 million Americans […]
[…] Bill Gates said it best in 1996 when he published his article Content is King. […]
[…] overlook. It makes us human. In today’s marketplace we are inundated with content. The famous quote from Bill Gates stating that content would indeed rule and be the single most important aspect of […]
[…] might’ve heard the saying “Content is King.” Ever since Bill Gates coined it back in 1996, online marketers have been chanting it like some kind of transcendent […]
[…] Fun fact – the phrase “Content is king” was coined by Bill Gates in this wonderful 1996 article. […]
[…] website far more than anything else we discuss here. You’ve likely heard the mantra “Content Is King.” Users have a sense for good content and will likely want to direct other users to it by […]
[…] is King was coined by Bill Gates in 1996, the article is worth a read. Gates has stunning vision in 1996 and gets it […]
[…] overlook. It makes us human. In today’s marketplace we are inundated with content. The famous quote from Bill Gates stating that content would indeed rule and be the single most important aspect of […]
[…] “The broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate,” Gates wrote. […]
[…] great content that readers will find useful or interesting. Content is king in attracting readers who will continue returning to your website for more. This helps establish […]
[…] skapades i mitten av nittiotalet av Microsofts Bill Gates som då pratade om internet och hur man där i framtiden skulle kunna tjäna pengar. Teorin han […]
[…] before Bill Gates famously declared that “content is king“, forward-thinking brands had already realised the value of great content marketing […]
[…] Although breaking the fourth wall or keeping the postmodern tradition alive, as West does several times in “30 Hours,” isn’t a new phenomenon in a genre such as hip hop that has a long, rich history of being self-referential, this moment helps to solidify The Life of Pablo as what New York Time’s Jon Caramanica calls “an unending data stream.” Caramanica begins his piece by stating that The Life of Pablo has “flux embedded into its DNA,” and that West has turned the album release, something that is “historically a predictably structured event,” into “a public conversation, one taking place on Twitter, YouTube, Periscope and in Madison Square Garden.” Indeed, in Barthesian terms West constructs a writerly album by utilizing the advent of Web 2.0. TLOP is/was made through the simultaneous collapse of the record-industry model and the creation of Web 2.0. Although it’s more than probable that both of these events contain a causality rather than a slight correlation, the heavens aligned and opened up before West, as one could only undergo such a creative undertaking in a world where “content is king.” […]
[…] traffic for free is trivial but vital. Get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of […]
[…] the first people to say it were Bill Gates of Microsoft and, before him, Sumner Redstone of Viacom. Gates said it back in 1996, adding that producing content is where the real money will be made on the internet. Redstone […]
[…] Gates hat einmal einen Artikel mit dem Titel „Content is King“ geschrieben. Fast 20 Jahre später und unter der Erfahrung einer Content-Explosion glauben wir […]
[…] enough on the first five seconds, the hook that draws a viewer in for the rest of the runtime. Bill Gates has been telling us that content is king since 1996, and there’s no doubt that having the right content is crucial. But the best content in the […]
Bill Gates definitely is a visionary. Thanks for posting this.
[…] “Konten adalah Raja.” ucap Bill Gates di tahun 1996, dan ya! Masih hingga saat ini. Akan percuma jika Anda memiliki website yang memiliki desain baik tapi kontenya payah. Itu hanya akan menjadi bingkai. Menurut CEO Kissmetrics Neil Patel, agar dapat muncul di halaman depan Google, pastikan konten Anda menyeluruh, memiliki headlines yang baik, disertai gambar dan kekinian. […]
[…] business to not have heard of content marketing. These days, everyone’s talking about how content is king, and it seems like brands and agencies everywhere are starting up blogs or building content […]
[…] many respects the old adage – “Content is king” – which is generally attributed to Bill Gates – drives this site. The important content is a collection of videos and nothing else. This raises […]
[…] paraphrase Bill Gates’s1996 statement, “content reigns.” The appeal of your blog depends on the appeal of your content. If you’re […]
[…] artigo publicado por Bill Gates, fundador da Microsoft, em 1996, já profetizava o conteúdo como o rei da internet. Claro que ele […]
[…] is widely accepted that ‘Content is King’ and though this may still be true, more […]
[…] widely accepted that ‘Content is King’ and though this may still be true, more […]
[…] Gates once wrote an article titled, “Content is King.” Almost 20 years later, having experienced the content explosion, we’ve all come to believe […]
[…] 1996 Bill Gates wrote an article entitled, Content Is King, a piece declaring that content in all of its current and new forms will always dominate, just as […]
[…] ist das Schlüsselwort. Bill Gates hatte recht, als er sagte, dass Content König ist, aber ich würde hinzufügen, dass großartiges Design die Krone […]
[…] SEO elements into stride – It is a well known fact that “Content is King”. And it is not a new story that search engines like updated and fresh content. The SEO […]
[…] is king.” Bill Gates first uttered that fateful sentence in one convention, and since the reign of accessible, […]
[…] is king”, il contenuto regna, diceva Bill Gates in un articolo del 1996 e, a dieci anni di distanza, l’espressione è più attuale che mai: chi sa creare […]
[…] Gates escribió una vez un artículo titulado, “Content is King“. Casi 20 años más tarde, después de haber experimentado la explosión de contenido, todos […]
[…] Gates sendiri berbendapat “Content is King“. Sebelum membahas lebih dalam mengenai content, ada baiknya Anda memahami telebih dahulu apa […]
[…] sometimes easy for content-producers to forget this. Content is king, after all; there's no disputing […]
[…] related to awesome content and "Content is king" – this is what predicted by Bill Gates in 1996 and his prediction is absolutely you to the […]
[…] Content is King. It is a phrase almost everyone has heard of, and ever since Bill Gates declared those words in 1996, this phrase has become one of the most discussed on the internet. It is also a phrase by which the power of content is used to empower digital signage ROI. […]
[…] visionary grasp of the impact the Internet would have on every aspect of society in an essay titled Content is King: “Content is where I expect much of the real money will be made on the Internet, just as it was […]
[…] and also if you have not, as you continue to study I know you will discover this claiming “Content is King.” So ensure you maintain your material intriguing, helpful, as well as simple to read as well […]
[…] thrown around as one of the golden rules. As far as I can tell, the actual phrase was coined by Bill Gates in 1996, in an article in which he stated, “Content is where I expect much of the real money will be made […]
[…] is the same “content” famously called “king” back in the winter of ’96, when Bill Gates boiled it down, more or less, to “information and entertainment” […]
[…] 20 Jahren sagte Bill Gates, ehemaliger Chef von Microsoft, in seinem Essay „Content is King“ bereits voraus, welchen Einfluss das Internet künftig auf die Gesellschaft haben […]
[…] (here’s the original article by Bill Gates) […]
[…] (here’s the original article by Bill Gates) […]
[…] un artículo escrito en 1996, Bill Gates popularizó la frase el contenido es el rey en la era de Internet, otorgando la primacía a personas y compañías que […]
I’ve got to hand it to Bill, he is speaking of concepts and ideas that the majority of businesses and internet strategists in 2016 are unfamiliar with! Very interesting read, I had only heard about this essay and never actually had the chance to read it. His ability to accurately predict the future in terms of Internet accomplishments (worldwide usage, connection speed, advertising money etc) and in terms of online marketing and content strategies is astounding. He is spot on with many of his points, particularly in the whole “market of ideas” thread- really, what many online are trying to make it into!
[…] It’s impossible to have a meaningful online presence without knowing something about content marketing. Let’s face it: it is no longer enough to place a few ads, cross your fingers, and hope for the best. If you want people to trust your brand and buy your products, you must embrace content marketing fully, using it to solidify your online reputation and build customer loyalty. It’s like Bill Gates said all the way back in 1996: Content is King. […]
[…] 1996, Bill Gates declared that “content is king,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success […]
[…] will be amazed by how you can leverage on tools like these in pumping up your website with “content (that) is king” as Bill Gates once […]