Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)

I run two digital agencies in Sydney:

The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.

The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.

Craig Bailey presenting

Latest stories

Steve Jobs on Marketing

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This has been doing the rounds again (HT to Roberto for where I saw it recently) – it’s Steve Jobs discussing marketing in the lead up to unveiling the Think Different campaign.

Always worth another viewing:

Steve Jobs announcing Think Different

Paying for peace

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Good article on the NYT about the price of avoiding the cesspool that is the web. And by cesspool they are referring to the ads, noise, comments, distractions, etc I’m definitely one who pays to avoid the ads eg YouTube Premium is a no brainer for me. My wife and I also pay for many subscriptions to content (eg SMH) in order to avoid annoying banners, and limited views, as well as avoiding...

A better version of yourself

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One of the things that has stuck with me from Seth Godin’s book – This is Marketing – is that deep down people just want to be better versions of themselves. It seems a little odd at first, but think it through, and it’ll likely resonate. This is useful for marketing, and also for being a better marketer. Based on this, one of the things I’ll say to clients is that...

Marketing automation articles

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A good overview of marketing automation here from the Digital Marketing Institute (DMI).

And a monster comparison and dive in here from Smart Bug Media.

Both well worth reading.

Both posts of course claiming to be ‘the ultimate guide’. The word ‘ultimate’ is meaningless these days.

BERT

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Just saving this one for later – a massive piece by Dawn Anderson diving into BERT.

No, I haven’t read it yet. Just need to block out 30 mins to soak up the goodness.

Initial thoughts on HubSpot Landing Pages in HubSpot Marketing Starter

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HubSpot has added a cut-down version of Landing Pages in their HubSpot Marketing Starter version. This went live on 01 November. I’ve started playing with it, and have collected a few initial thoughts here. I’ll update it as I learn more (or am corrected on any points). The Good The things I really like are: very simple to use (similar user experience to their Drag and Drop email...

My home screen

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Another iPhone home screen update (purely for my own interest when I look back on this in years to come):

My only change was to remove Fabulous and replace it with Streaks.

And yes, I have an iPhone SE with a tiny screen. And I love it.

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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