Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
Panels at Events (conferences, trade shows) are essentially the seafood extender of the event. They are the blunt instrument of lazy organisers who have access to high-powered guests but don’t know what to do with them. So they organise a ‘panel’ and then insert an unprepared moderator to shotgun questions at intelligent panel members, but hold them to strict times that limit...
This year my theme is: Streamline Across everything: life, business, health, wealth, relationships… I’ve even streamlined my work office, moving to a smaller, simpler office, removing a ton of stuff accumulated over the years. For XEN, we’re making streamline our guiding theme. We’re applying this principle to our internal processes, our tech stack, our product and service...
One of the side effects of being on social too much is that our patience reduces drastically – to the point where even being on social we get frustrated… We’re scrolling through our social feed and a post catches our eye. But it requires us to click in to thread to see the rest of it – so we skip over. We’re too impatient. On to the next one. Now imagine we take that impatience...
Often the difference between good and great is due to nuance.
Nuance is hard to capture via emails and written communication.
Often, nuance only comes out as part of a conversation – chatting through, discussing, highlighting taste.
Look around. So many people just wanting to live their best lives. People from all walks of life. Young, old, ugly, beautiful, smart, dumb, rich, poor, short, tall… Should it be a crime if you deliberately get in the way of someone trying to live their best life? Perhaps. Should we incentivise helping people lead their best lives? If so, how? How can I live my best life? How can I help...
The Inverse Mission Law states: In a conversation, the time taken to state your company mission is inversely proportional to the dishonesty of that mission. Put another way: the quicker a company executive rushes to tell you their company mission, the more likely it is bullshit. I was at an AI conference a few weeks back, and within the first minute the executive proudly informed us their mission...
When I read this note from Dare, it really hit home: Being an AI-enabled worker is essentially about letting AI do all of your work and being competent enough to review & catch its errors.This leads to two outcomes:1. The output gap between the best workers and the average will explode.2. Entry-level workers are at a massive disadvantage.— Dare Obasanjo (@carnage4life.bsky.social) 2025...
Interesting to consider how low our standards of ‘quality’ have dropped in light of the inconsistent experiences we have with AI tools. The race between vendors driving constant, often buggy, sometimes dangerous, releases. Think back to when Dropbox was launched – there was a product that was as close to perfect on release as anything I can remember. The stakes were high (ie...
HubSpot launched their new marketing playbook – Loop Marketing – a few weeks back at their INBOUND conference. It’s worth chatting about: to get a sense of what is useful, versus what’s noise. I’ll cover a few cynical notes first, then highlight the good stuff. For a more detailed discussion about the topic, see also my video here: The Cynical View I’ve seen a bunch...
Steve Wozniak recently commented about wealth and success. His point was simple: “I gave all my Apple wealth away because wealth and power are not what I live for. I have a lot of fun and happiness… Life to me was never about accomplishment, but about Happiness, which is Smiles minus Frowns.” It’s an attitude that’s neither right nor wrong — but it’s right for him. Woz is very wealthy by many...