Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Marketing Managers

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Here’s a simple high level job description for a Marketing Manager: Understand the business and the problem it solves Prepare the marketing strategy (who, problem, solution, where, when) Organise the implementation (ie execution including measurement) Glean insights that enable you to improve Rinse and repeat Most of this is done regardless of company size. For small businesses you’ll be involved...

Don’t write for radio

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“Do not ever write for radio. Ever.”

This was Neil Young’s advice to a young Jewel (before her music career took off) as she was feeling the pressure to switch from being true to her self, to some manufactured version for her record company.

Sometimes I wonder if the modern business equivalent could be: “Do not ever write for LinkedIn. Ever.”

RevOps malarkey

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Ask 10 people what RevOps is and you’ll get 11 different answers Perhaps it’s a geography thing, but here in Australia, across our clients, large and small, very few of them have a person with ‘RevOps’ in their title. And when they do, it doesn’t seem like they have much authority – it seems more of a token role that the business seems to be testing. Up there with ‘Head of Special Projects’...

Some things don’t change

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Realised today that I started my blog just over 20 years ago.

Here’s my first blog post (27 June 2004):

Except for the slightly colder winter we’re in now, I could write this exact post today. So much has changed in that time, and yet the foundations are still the same.

And I am very thankful.

Back to basics

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Consider the following annualised generative AI revenue comparison: Accenture (a consulting company, advising on AI): $3.7B OpenAI (an AI provider): $3.4B (And further, OpenAI is selling more AI services than Microsoft.) People are spending more on AI advice than they are on the actual AI. (Sure, there’s lots of other AI companies besides OpenAI. There’s also lots of other consulting companies.)...

AI is the microwave oven of gourmet cooking

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Saw this description of AI somewhere on Threads recently (wish I could find and credit the source) where they described AI as: AI is to business, as the microwave oven is to gourmet cooking ie it’s handy, saves time, provides ideas (preprogrammed settings), it’s available to most people, and anyone can get started using it and benefitting from it. But it’s not going to replace...

Musicians, robots and AI

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I was recently reminded of the Music Defense League case in the late 1920s, organised by the American Federation of Musicians to combat the threat of music recordings. Here’s the quick summary: before the 1930s when you went to see a movie at the theatre, it had no sound music was provided by live singers and musicians but ‘technology’ was improving => music and sound was recorded and then...

He sets people up for success

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I was listening to Pivot last weekend and a passing comment (around the 3:18 mark: Spotify link) from Scott caught my ear. Scott was discussing recent shows and podcasts he’s been on, describing his nerves before some, and how enjoyable others are. Regarding his chat with Chris Wallace he noted how he’s a great interview and ‘he sets people up for success’. I really like...

Internet strategy

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An interesting read from Noah Smith, usefully summarising the demise of the internet as we have known it. Now it has degraded into a hot mess of ads, misinformation, laughable summarising and walled gardens. So long beautiful, open internet. How to respond then? Good question, and one I’m pondering at the moment. I don’t have the answer yet (or perhaps won’t ever) but it does...

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