Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)

I run two digital agencies in Sydney:

The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.

The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.

Craig Bailey presenting

Latest stories

US Consumers to return $100B worth of goods this year

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As reported in the Financial Times, it is estimated that in the US consumers will return $100B worth of goods (just from Thanksgiving and Christmas). Clothing is particularly problematic as online shoppers, unsure of exactly what they are buying, are ordering several versions of the same articles with different sizes and colours. “Shoppers are using their homes as dressing rooms,” said Sucharita...

TV Types

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Reflecting on my own TV watching I feel there’s four main types: Entertain me – something I’m looking forward to watching. It has anticipation attached to it. Examples this year included GoT, The Witcher, Unbelievable, The Mandalorian. Spend time with me – something, anything, that I watch with Michele (my wife). It has emotion attached to it. I look forward to spending...

Inefficient Incentives

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My wife received an email that a dress she had her eye on was on special (down from $279 to $79 – the reason I’m mentioning the price will become clear shortly). She checked it out on their site and added it her cart (she knows her size with this brand). She went through to checkout and was informed of the shipping charge (not insignificant) and encouraged to add more to her cart...

Mini Guide to SEO Reporting

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Mini.

Lol

This guide from Moz is quite good, and definitely not what I’d call mini.

Good to see a change from the usual ‘ultimate guide’ prefixes.

Reminds me of that scene in I Spy when Owen Wilson is given his ‘micro gps’. Micro!

Scott Galloway on life

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I’m currently* a fan** of Scott Galloway (if you’re a HubShots listener you’ll know we’ve featured him a bit lately). This quick 4 minute video is worth watching: Great life advice from @profgalloway “…people who tell you to follow your passion are already rich…” pic.twitter.com/mWQHL5dre2— Vikas Shah MBE (@MrVikas) December 15, 2019 I wish I’d had...

Roxette singer dies

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I’m not sure why some deaths hit me harder than others, but the passing of Roxette’s Marie Fredriksson is particularly sad to me. She had an amazingly successful life yes, but a hard and challenging one also. She fought the fight – that is the game life – particularly well, but was forced to leave much too soon. The Guardian has a good obituary. And I only learned a few...

Clearing cache of social posts

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Good summary from Social Media Examiner of the tools to use for clearing the cache of your social posts. Here’s a typical scenario: you write a blog postyou go to share it on social eg Facebook and notice there’s a typo in the descriptionyou fix it on your blog postbut when you share on Facebook (even hours later) it still has the typo This is because each of the social platforms keep...

Advertising: The new dotcom bubble?

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A thought provoking article on whether digital advertising is actually effective. One of the key benefits of digital channels is that it is all measurable. But is it really: Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed by...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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