Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)

I run two digital agencies in Sydney:

The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.

The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.

Craig Bailey presenting

Latest stories

Anyone but these fuckers

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(Apologies to readers outside Australia – the following applies to local politics) The upcoming Australian Federal Election is going to be so, so interesting. If the recent local election – we’re in Willoughby (part of Sydney in NSW) – is any guide the swing away from major parties is surprisingly high. It looks as though Liberals will just hold on, but only after a...

HubShots 270

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We’re back after a nice break. Episode 270 is our first for 2022 and focuses on efficiency and effectiveness with HubSpot. Ian and I chat through a bunch of tips and topics including: Thoughts for 2022Having perspective and avoiding distractionEfficiency and Effectiveness with HubSpotUsing Version history on pages and emails to roll back to previous versionsAttribution reporting in...

The End of Yellowstone

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Warning: spoilers Michele and I finished season 4 of Yellowstone earlier this week. What a show. We only discovered Yellowstone two weeks ago (I know, I know) and we binge watched all 4 seasons within that time. It’s probably my show of the year (and it’s only mid January). It sits comfortably with other excellent standouts including The Queen’s Gambit, Godless, Ted Lasso (and...

Perspective Taking

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What is empathy? It’s a word often used to describe… something. In Australia, our federal Government has practically diluted the word of any meaning as a result of their ’empathy training’ deflection of responsibility. Lately, there’s talk of replacing the term with the phrase ‘perspective taking’. I like this. I think it’s helpful. Yes, it has its...

Get Better Soon

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I loved this tweet: Bought a ‘Get Better Soon’ card for a colleague. Not sick, just think they can do better.— Emergency&BushfireKits (@EmergencyBK) December 26, 2021 In case the embed code ever stops working, here’s the text of the tweet: “Bought a ‘Get Better Soon’ card for a colleague. Not sick, just think they can do better.” Made me laugh. Made me...

Content Management System (CMS) Trends

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Interesting to see the trends in CMS usage over the years: WordPress of course is the dominant player, but check out the growth from Shopify.  Also interesting to see Squarespace rising into 4th position alongside Wix. Looking at Squarespace’s recent S1 filing highlights they have 3.7M unique subscribers.  HubSpot (down at position 18) must be looking at this and seeing a whole world of...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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