Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)

I run two digital agencies in Sydney:

The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.

The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.

Craig Bailey presenting

Latest stories

The End of Yellowstone


Warning: spoilers Michele and I finished season 4 of Yellowstone earlier this week. What a show. We only discovered Yellowstone two weeks ago (I know, I know) and we binge watched all 4 seasons within that time. It’s probably my show of the year (and it’s only mid January). It sits comfortably with other excellent standouts including The Queen’s Gambit, Godless, Ted Lasso (and...

Perspective Taking


What is empathy? It’s a word often used to describe… something. In Australia, our federal Government has practically diluted the word of any meaning as a result of their ’empathy training’ deflection of responsibility. Lately, there’s talk of replacing the term with the phrase ‘perspective taking’. I like this. I think it’s helpful. Yes, it has its...

Get Better Soon


I loved this tweet: Bought a ‘Get Better Soon’ card for a colleague. Not sick, just think they can do better.— Emergency&BushfireKits (@EmergencyBK) December 26, 2021 In case the embed code ever stops working, here’s the text of the tweet: “Bought a ‘Get Better Soon’ card for a colleague. Not sick, just think they can do better.” Made me laugh. Made me...

Content Management System (CMS) Trends


Interesting to see the trends in CMS usage over the years: WordPress of course is the dominant player, but check out the growth from Shopify.  Also interesting to see Squarespace rising into 4th position alongside Wix. Looking at Squarespace’s recent S1 filing highlights they have 3.7M unique subscribers.  HubSpot (down at position 18) must be looking at this and seeing a whole world...

Amazon execution


Australia Post Parcel Lockers versus Amazon Hub Lockers In Australia our postal service provides lockers you can get parcels sent to. You get a text or email to let you know a parcel has arrived and they are accessible 24 x 7 to pick up. Very handy. However, they are limited by the logistics capabilities of Australia Post, which means they don’t do deliveries on weekends (seems crazy right, but...

Do I Need to Show the Cookie Consent Popup?


This is a question we are asked regularly – do I need to show those annoying Cookie Consent popups? The answer depends on:  where you are located, and where your target audience is located. Specifically for Australia, where we are based (and predominantly target), it turns out we don’t have to. Here’s the advice from Legal Vision – an Australian Legal advisory:...