Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here.
I run a digital agency in Sydney called XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.
Think of two key trends and join them together. For example: 1. Artificial Intelligence 2. Internet of Things (IoT) Ta-da: IBM is working with VISA to enable it’s Watson AI technology to make purchases on your behalf. And in particular, by connecting with your devices. Here’s the vision: IBM’s Watson IoT unit is aiming to provide access to as many as 20 billion devices for Visa...
Is machine learning overhyped?
Not yet IMO – from a marketing perspective, it’s just getting started.
Tomasz Tunguz outlines why it’s possible to get fatigued by the constant references to ML being the next wonder of the world (hint: it’s been providing enormous value for decades already).
Useful reading – especially some of the examples he mentions.
Today is Michele and my 20th Wedding anniversary. Time flies.
We won’t be doing anything ‘traditionally’ special to mark the occasion. Instead we’ll just do what we love doing.
For example, here’s what we did for our 10th anniversary. Yes, really.
I’m a lucky guy.
Quite possibly the most interesting read I’ve had so far this year – a fascinating consideration of internet filter bubbles, trolling and the future of humanity. Keeping one’s attention in this age of web snacking is hard, but this one had me transfixed. Read it if for no other reason than to understand Russell Conjugation: The basic principle of Russell Conjugation is that the...
Episode 71 of HubShots is up – in it we chat about content repurposing, and in particular:
three HubSpot tips for identifying content on your site that is working well
an overview of different formats to repurpose to
two key ideas for syndicating repurposed content on
Plus I have a rant about popups.
A big thank you to Samantha Alford for having Ian and me on her wonderful podcast – The Daily Hub. She interviews us on how we got into marketing, what our key pieces of advice for marketing managers are, and some general thoughts on where the industry is going. Listen to it here. Make sure you sign up – you’ll get access to some bonus bits not included in the final interview...
The HubSpot Owner field on a contact is quite important – with it in place you can trigger workflows, set notifications and include personalised signatures in emails, amongst other things. But what if your database has a ton of contacts without the Owner set. Here’s a few quick ways to get them updated. From the Marketing side, make a smart list of all the contacts who don’t...
Thanks to Justin Theng for this idea – it’s fun to play with HubSpot’s GrowthBot.
Here he/she is being all coy:
UPDATE: you can play along on Instagram too:
#growthbotwisdom
A photo posted by Hubshots (@hubshotspodcast) on Feb 9, 2017 at 9:09pm PST
This is a biggy, because I know a lot of companies have been asking for this. HubSpot CRM now supports parent-child company relationships. The full announcement is here. Note: a parent can have many children, but a child can only be attached to one parent ie there’s no many-to-many relationships allowed. Also, there’s no data rollup – ie deals against a child company won’t...
“Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.” Good post from Contently debunking this approach – that somehow continues to persist. And they back it up with data: The incredible amount of time that people spend on Facebook (50 minutes per day) means that Facebook has a supply of attention that no competitor can...
