Craig Bailey

Just saving this one for later – a massive piece by Dawn Anderson diving into BERT.

No, I haven’t read it yet. Just need to block out 30 mins to soak up the goodness.

A good overview of CCPA in 7 mins by Kyle at HubSpot.

Not legal advice, just marketing notes.

CCPA = California Consumer Protection Act

Just loving that Databox have released this new course on predictable business performance.

I’ve signed up, have you?

If you’re a marketer take a moment to stop and think about how you respond when someone (anyone!) suggests a new marketing idea, channel or (dare I say it) growth hack. If your first response is to resist (as mine often is), then here’s a reminder to be more open. Marketing is constantly changing, so you need to open to new ideas, new processes, new opportunities. Sometimes the new...

From an interview with ex-Googler Kaspar Szymanski: But the first and foremost, the most important thing to clarify—because this is a very common misconception—is the fact that there is no such thing as an algorithmic penalty.There are algorithms and manual penalties. Those can have a rather similar impact. They can feel like they are the same thing, but it is very important to understand that...