Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)

I run two digital agencies in Sydney:

The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.

The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.

Craig Bailey presenting

Latest stories

Google penalties

G

From an interview with ex-Googler Kaspar Szymanski: But the first and foremost, the most important thing to clarify—because this is a very common misconception—is the fact that there is no such thing as an algorithmic penalty.There are algorithms and manual penalties. Those can have a rather similar impact. They can feel like they are the same thing, but it is very important to understand that...

How to be an Introvert in an Extrovert World – Award winning book

H

My wife (Michele Connolly) has won another award for her wonderful book: How To Be An Introvert In An Extrovert World. As always, you can buy the book on Amazon, and if you want to have your say you can leave a review on Goodreads. It really is an excellent read, useful for both introverts and extroverts. And a reminder, if you’re interested in joining a community of quiet, non-threatening...

How do you test and measure, if you can’t measure?

H

As you may know one of my mantras is ‘test and measure‘. That is, always be testing things/ideas/tactics and measuring the results. Which is all fine and good if you can actually measure the results. But what should you do in situations where you can’t reliably measure? And how do you even know? Take for example the recent confirmations about Facebook inflating video metrics...

PPC Trends for 2020

P

Yes the 2020 posts have started already! Brace yourself…

A useful post (as always) from ConversionXL, covering some of the key trends in PPC for next year.

Key points:

Automation of your advertisingAI (of course!)Video ads (eg Google’s Bumper Machine) Responsive search ads become the norm

Better

B

“Let’s not confuse getting better at stuff with being a better person. One is a much bigger priority than the other.”

From the October 22 note in The Daily Stoic.

TikTok clubs

T

Everything changes so quickly: The embrace of the app at this school is mirrored on scattered campuses across the United States, where students are forming TikTok clubs to dance, sing and perform skits for the app — essentially drama clubs for the digital age, but with the potential to reach huge audiences.And unlike other social media networks, TikTok is winning over some educators, like Michael...

Olympic Destroyer

O

Fascinating extract from Sandworm on Wired, covering the cyberattack on the 2018 Olympics Opening Ceremony in South Korea. The attack highlights the incredible sophistication in place, and has ramifications for all major events, the upcoming US election of course being top of mind for many: As the 2020 election approaches, Olympic Destroyer shows that Russia has only advanced its deception...

Samsung security

S

I don’t normally write about phone issues, but this is kinda unbelievable: Samsung says that it plans to release a patch for its phones’ in-display fingerprint sensors as early as next week, after reports emerged that the biometric security method could be rendered useless by certain screen protectors. The issue relates to some “silicone screen protecting cases,” according to Samsung, and...

Critical thinking time

C

Last week I flew up to Brisbane to spend the weekend with my business coach and 9 other businesses (who are also working with him). It was an entire weekend away from day to day stuff, and instead concentrating on future stuff – planning how to grow our respective businesses. I’m pretty dubious about group activities like this – it tends to be the blind leading the blind unless...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

Archives

Posts

BERT