Drowning in HubSpot Updates? You’re Not Alone. If you’ve been inside HubSpot lately, you’ve probably noticed the flood of new updates, betas, and product changes rolling in. It can feel like every time you check the Product Updates page, there are dozens of new features — many of them marked ‘New to you’ — and it’s not always clear which ones are worth your attention. That’s a lot of...
When we first chat with new clients about their HubSpot portals, an early topic is about connecting their advertising platforms into HubSpot. I don’t have hard data, but I’d estimate that only 50% of clients portals we review have any of their ad platforms (Meta, LinkedIn, Google) connected. [1] HubSpot Ads Tool benefits For those clients who don’t have ads connected, we usually hear three main...
The topic of communities, a concept that has existed for decades, is currently undergoing a significant transformation. While many individuals are already part of numerous groups and communities, there is a clear indication that a strong move back to very specific, niche communities is occurring. This shift is primarily driven by emerging pain points within traditional social media platforms. The...
Last week I attended HubSpot’s GROW event in Sydney. (Spoiler: it was really good) I prepared an update deck that I went through with the XEN team, covering the key insights, plus the good, the bad and the hype. You can access the slide deck from here. I’ve also added a lesson in our HubShots Skool Community here. In the video I cover: Where HubSpot is headed (and how we can...
An In-Depth Look at Scenarios, Pricing, Features, and Considerations for Choosing Your Web Platform Introduction: Setting the Stage – The Age-Old Question Welcome to this comprehensive guide based on the insightful discussion from HubShots episode 312, “Should You Build Your Website on HubSpot?”. In this guide, we aim to answer a question that frequently arises for businesses of...
Reporting slop is a subcategory of Process Slop. Reporting Slop is all the reports that get created simply because AI suggested them as a good idea for your business, your department, your clients… First, let’s take a step back though. I think we’ve all had that experience in our careers where we’re asked to create a report (or to continue preparing a report) for the...
I think we all understand content slop by now – the low value content pumped out by AI (usually at scale). Annoying, yes – but mostly harmless. One of the lacklustre side effects of AI advances. However, there’s another type of AI related slop coming – what I’ll refer to as ‘process slop’. It’s the side effect of people taking the ‘advice’ of AI when it comes to setting up their...
Ian and I recorded HubShots Episode 311 a few weeks back. You can watch it here on YouTube. And full show notes are available here. Here’s what we covered: 00:00 Introduction 00:20 Deep Thought of the Week? 01:10 Should you Build your Website on HubSpot? 05:48 Subscribe to our HubShots Daily Tip 06:22 Canva integration with HubSpot 08:49 HubSpot SNIPPETS Helper 09:26 View Activity Summaries...
I’ve been sharing a quick, daily HubSpot tip/reminder on my social channels over the past months.
Yes, a new tip each day.
Now I’ve add the option to get it in your inbox – a new HubSpot related tip in your inbox every day.
You can sign up to receive it here (you can easily unsubscribe any time).
(And you can always see today’s tip here.)
I’ve been thinking through the reasons to recommend upgrading from HubSpot Pro to Enterprise (when chatting with clients) and the broader implications of HubSpot’s pricing strategy. It’s such a complex area – I’d love to be a fly on the wall when the HubSpot product teams decide which features belong in Pro versus Enterprise and how they adjust these over time...