Two typical ways companies charge for AI: Consumption pricing — you use an agent, you pay per use. Transparent, fair, expected. Subscription inflation — ‘features’ get quietly baked in, then cited as justification for price increases you never agreed to. The first is fine. The second is the rort. The pattern: Company adds small AI enhancements you never requested (assistants, inline helpers...
Temu HubSpot
Most of the vibe coded CRM ‘products’ I see breathlessly announced on social (mainly X, but I see them as screenshots on Threads funnily enough) seem to be just Temu HubSpot. There’s a market for these vibe coded CRMs, just like there’s a big market for Temu shit no doubt, but even Temu doesn’t pretend the crap they sell is quality. Will be interesting to see if the rising token costs (and...
Consolidation
Part of streamlining life and business is the action of consolidation. It can start with simple things, just to get the ball rolling. Here’s a few simple examples I’ve actioned in my personal life this year: cancelling a bunch of domain registrations I’ve had for years, but know I’ll never end up using cancelling streaming services reducing the number of skin care products...
Overwhelm
People are completely overwhelmed. In their personal lives. In their professional lives. From the simple basics of everyday life (which toothpaste to buy) through to the news they consume, the advertising they are blasted with, the ‘advice’ they are subjected to on social, the streaming services they watch, the inboxes they avoid, people are struggling to… think, let alone make...
Complexify
The process of adding new features, tools and AI garnish to a software platform, with the effect of overwhelming and alienating the original customer base who loved it for its intuitiveness and ease of use. Usually followed by a series of paper cut pricing increases to ‘reflect the added value’ of the ‘enhancements’. Enterprisification The finale stage of complefixying...
Inverse Mission Law
The Inverse Mission Law states: In a conversation, the time taken to state your company mission is inversely proportional to the dishonesty of that mission. Put another way: the quicker a company executive rushes to tell you their company mission, the more likely it is bullshit. I was at an AI conference a few weeks back, and within the first minute the executive proudly informed us their mission...
How to be an AI first Company
When I read this note from Dare, it really hit home: Being an AI-enabled worker is essentially about letting AI do all of your work and being competent enough to review & catch its errors.This leads to two outcomes:1. The output gap between the best workers and the average will explode.2. Entry-level workers are at a massive disadvantage.— Dare Obasanjo (@carnage4life.bsky.social) 2025...
Anchors
Interesting to consider how low our standards of ‘quality’ have dropped in light of the inconsistent experiences we have with AI tools. The race between vendors driving constant, often buggy, sometimes dangerous, releases. Think back to when Dropbox was launched – there was a product that was as close to perfect on release as anything I can remember. The stakes were high (ie...
Using Claude, Manus and Perplexity to analyse a HubSpot Service Offering idea
(Disclaimer: AI wrote this blog post based on my YouTube video here.) Using AI to Test Product Ideas We’re seeing more clients using AI to test product ideas. It’s fast, cheap, and offers instant feedback. But just like with most things AI-related, there’s a catch. Below is a real example of a simple service idea we ran through several AI tools – not to sell you on the idea, but to show you...
Inefficiency
Went with my wife to a medical specialist appointment yesterday (she’s fine, all routine). It was at a Health Hub (healthcare in Australia is wonderful), very modern and new. You know the kind, where you get confused using touch panels to call the elevator. Went up to the floor, walked the beautiful corridors, and entered the specialist’s rooms. Expensive, modern finishings, amazing...