The process of adding new features, tools and AI garnish to a software platform, with the effect of overwhelming and alienating the original customer base who loved it for its intuitiveness and ease of use.
Usually followed by a series of paper cut pricing increases to ‘reflect the added value’ of the ‘enhancements’.
Enterprisification
The finale stage of complefixying where the only way to explain why the software platform is no longer user friendly is to herald that it now focuses on being an enterprise platform.
