Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
I read a quote on social somewhere (possibly Instagram) recently but can’t find the source (possibly it’s a version of the Andre Gide quote).
The quote stayed with me though:
“Better to be disliked for who you are, than liked for who you aren’t.”
Let’s chat about those impressively useless people you’ve probably come across over the course of your career. In corporates mainly, and mostly guys by the way. They’re well meaning, nice people, so they’re not not terrible people by any any stretch. But they don’t get much done. They’re really good at presentations, lots of meetings, lots of catch-ups, lots of...
Connection. Relationships. What does this even mean these days? Perhaps it’s my years of marketing that have jaded me, but I’m starting to lose my soul seeing all the new automated tools that CRM platforms and AI companies are pumping out. A few years ago HubSpot was speaking about connection with customers – but what does connection really mean? Is it about personal relationships –...
I’ve been thinking through the reasons to recommend upgrading from HubSpot Pro to Enterprise (when chatting with clients) and the broader implications of HubSpot’s pricing strategy. It’s such a complex area – I’d love to be a fly on the wall when the HubSpot product teams decide which features belong in Pro versus Enterprise and how they adjust these over time...
You’ve probably heard the panadol versus vitamins cliché a million times – and been ‘encouraged’ to decide on which one you’re going to offer. But it’s not about choosing one of the other, it’s actually about timeframe. What does your ideal client need now (versus later)? Most new clients need a key short term problem solved before they can think more...
A reminder about getting Slack reminders in HubSpot.I quite like how granular you can make the out-of-the-box ‘Other App’ notifications (eg Slack) in HubSpot.eg to get Task Reminders:
And then you’ll get notifications in you HubSpot channel in Slack:
You can also get further control by using Workflows. Lots of flexibility here (simple example via a Company workflow):
Data 3.0 I’m in my mid 50s now, which means I’m in that stage of life where I’m highly focussed on health. I want to live not only a long life, but also a healthy life. One of the books I’ve been re-reading is the excellent Outlive by Peter Attia. If you’ve read it you’ll recall he discusses the topic of Medicine 3.0. As a quick oversimplification: Medicine 1.0 was the initial medical...
There was a bit of angst on social when Canva announced some price increases last week (up by 300% in some cases). Not to be outdone, I received the following ‘hold my beer’ notification from HotJar a few days later: Admittedly this is less about a price increase right now, and more a removal of a legacy discount against price increases a while back – but to the end user (ie me)...
In marketing we often talk about personalising our marketing activities – which is a good thing. We all want to be like Amazon – those emails all seem like they have been personally curated for my interests and tastes. That’s a good thing. But often the extent of personalisation in corporate email stops at: inserting the person’s first name in the email subject line Which as you may...
Whenever I start doubting[1] my value[2] to customers, I remind myself that there’s plenty of thriving businesses charging a lot of money for things that would have been laughed at years ago. Here’s a company[3] that sells ‘luxury orthopaedic dog beds’ – I’m not making this up. If you have a dog you probably want to buy them one, if you don’t have a dog you perhaps think this is...