Craig Bailey

Apple and Search Engines

By Craig Bailey

In Search, Marketing, SEO

1 Min read

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There’s been rumours of Apple entering the search engine space for years. Recently the rumours have started up again (via Coywolf). Aaron Wall (SEOBook) details why this is such an important topic to follow.

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Bogus engagement emails

By Craig Bailey

In Marketing

2 Min read

B

Sadly bogus outreach/engagement emails are picking up again – here’s a recent example: If purports to be a forwarded-on email from the CEO to an assistant, who forwards it on to me… with the goal of locking in a call. Summary: apart from the giveaway that it is sent from ActiveCampaign and has a mass email unsubscribe link it has no timestamp on the supposed initial emailsimply...

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Overkill and Colin Hay and Choir!

By Craig Bailey

In Personal

1 Min read

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Thank you to Ewen and Patton Oswalt for highlighting this – it’s Colin Hay singing Overkill with Choir!.

The first 1:27 are ok, and at 1:28 you kind of smile and think ‘well that guy on the right is getting into it…’ and then… and then… something incredible happens. Trust me on this.

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Scout Suggest – Free keyword tool

By Craig Bailey

In SEO

1 Min read

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Useful keyword research tool – and it’s free. Scout Suggest is a free keyword research tool. It’s quite handy for putting in a seed term and then getting a list of suggested search terms – it’s based on Google Autocomplete searches. Note that it is only a list of terms (it’s free after all) there’s no indication of competitiveness, search volume of the value of the terms. Scout...

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Ray Dalio on Money, Credit and Debt

By Craig Bailey

In Marketing

1 Min read

R

A long read (but understandable given it comes from his upcoming book) but interesting nevertheless.

(h/t Malcolm)

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Being enthusiastic is worth 25 IQ points

By Craig Bailey

In Personal

1 Min read

B

Great bit of advice.

Here’s 67 more. Thank you Kevin Kelly.

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Save to Archive.org tips

By Craig Bailey

In Marketing

1 Min read

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Save pages to Archive.org (ie Way Back Machine) via David Sottimano: Here's a neat trick. Simply add [email protected] the next time you send an email with URLs in it, and the @waybackmachine will automatically archive those URLs, they send an email back with the archive URLs and tell you if errors occurred.— David Sottimano (@dsottimano) February 18, 2020 “Here’s a neat...

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Google My Business reviews are getting reviewed

By Craig Bailey

In Google

1 Min read

G

Times are changing – as reported by the BBC back in February this year (2020): An Australian court has ordered Google to identify the person behind an anonymous bad review of a dentist.BBC and Justice Bernard Murphy ruled that… …had grounds to pursue a defamation case and that Google was “likely to have or have had control of a document or thing that would help ascertain...

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Marketing 101

By Craig Bailey

In Marketing

1 Min read

M

A reminder about what marketing is…

Marketing is:

The right messageTo the right peopleIn the right placeIn the right formatAt the right time

The first two parts are more strategic, the last 3 are more tactical.

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How advertising has changed in the last few years

By Craig Bailey

In Marketing, SEM

1 Min read

H

Amazing how much advertising management has changed over the years. In this post from Conversion XL, Amanda Evans outlines how AI has totally changed the way advertising campaigns are structured – from many highly granular campaigns a few years ago, to few broad campaigns now – in order to let ML and AI work out what converts the best. I chat further about this in Shot 6 of HubShots...

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