Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)
I run two digital agencies in Sydney:
The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.
The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.
Sadly bogus outreach/engagement emails are picking up again – here’s a recent example: If purports to be a forwarded-on email from the CEO to an assistant, who forwards it on to me… with the goal of locking in a call. Summary: apart from the giveaway that it is sent from ActiveCampaign and has a mass email unsubscribe link it has no timestamp on the supposed initial emailsimply...
Thank you to Ewen and Patton Oswalt for highlighting this – it’s Colin Hay singing Overkill with Choir!.
The first 1:27 are ok, and at 1:28 you kind of smile and think ‘well that guy on the right is getting into it…’ and then… and then… something incredible happens. Trust me on this.
Useful keyword research tool – and it’s free. Scout Suggest is a free keyword research tool. It’s quite handy for putting in a seed term and then getting a list of suggested search terms – it’s based on Google Autocomplete searches. Note that it is only a list of terms (it’s free after all) there’s no indication of competitiveness, search volume of the value of the terms. Scout...
A long read (but understandable given it comes from his upcoming book) but interesting nevertheless.
(h/t Malcolm)
Great bit of advice.
Here’s 67 more. Thank you Kevin Kelly.
Save pages to Archive.org (ie Way Back Machine) via David Sottimano: Here's a neat trick. Simply add [email protected] the next time you send an email with URLs in it, and the @waybackmachine will automatically archive those URLs, they send an email back with the archive URLs and tell you if errors occurred.— David Sottimano (@dsottimano) February 18, 2020 “Here’s a neat...
Times are changing – as reported by the BBC back in February this year (2020): An Australian court has ordered Google to identify the person behind an anonymous bad review of a dentist.BBC and Justice Bernard Murphy ruled that… …had grounds to pursue a defamation case and that Google was “likely to have or have had control of a document or thing that would help ascertain...
A reminder about what marketing is…
Marketing is:
The right messageTo the right peopleIn the right placeIn the right formatAt the right time
The first two parts are more strategic, the last 3 are more tactical.
Amazing how much advertising management has changed over the years. In this post from Conversion XL, Amanda Evans outlines how AI has totally changed the way advertising campaigns are structured – from many highly granular campaigns a few years ago, to few broad campaigns now – in order to let ML and AI work out what converts the best. I chat further about this in Shot 6 of HubShots...
Ian and I chat about this in Shot 2 of HubShots 200. HubSpot Serverless functions are a way to write Javascript functions in HubSpot to interact with both HubSpot objects (eg HubDb table or contact object) as well as other systems (eg writing out to an external platform. Simple example – you can’t write to HubDb from HubL or via a Workflow. Instead you would use serverless...
