Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)
I run two digital agencies in Sydney:
The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.
The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.
A thought provoking article on whether digital advertising is actually effective. One of the key benefits of digital channels is that it is all measurable. But is it really: Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed by...
This post is a few years old now, but still a really good list.
1, 8, 12, 21, 37 are my favourites. 92 is a sobering reminder.
The Sydney HubSpot User Group (HUG) is on tomorrow night (details here).
I’ll be giving the HubSpot Tip of the Night – a quick 5 minute tip for using HubSpot.
The tip covers how to use HubSpot Deal Workflows to send internal notification emails, SMS, tasks and Slack updates.
Here’s a video of the tip (starts around 01:20):
This has been doing the rounds again (HT to Roberto for where I saw it recently) – it’s Steve Jobs discussing marketing in the lead up to unveiling the Think Different campaign.
Always worth another viewing:
Steve Jobs announcing Think Different
Good article on the NYT about the price of avoiding the cesspool that is the web. And by cesspool they are referring to the ads, noise, comments, distractions, etc I’m definitely one who pays to avoid the ads eg YouTube Premium is a no brainer for me. My wife and I also pay for many subscriptions to content (eg SMH) in order to avoid annoying banners, and limited views, as well as avoiding...
Face your fears
My wife sent me this and it resonated with some stuff I’m working through at the moment.
So I wanted to note it here- to look back on in a year or so.
The next (and final) Sydney HubSpot User Group for 2019 is on in two weeks.
You can register here.
btw join our LinkedIn Group here.
One of the things that has stuck with me from Seth Godin’s book – This is Marketing – is that deep down people just want to be better versions of themselves. It seems a little odd at first, but think it through, and it’ll likely resonate. This is useful for marketing, and also for being a better marketer. Based on this, one of the things I’ll say to clients is that...
A good overview of marketing automation here from the Digital Marketing Institute (DMI).
And a monster comparison and dive in here from Smart Bug Media.
Both well worth reading.
Both posts of course claiming to be ‘the ultimate guide’. The word ‘ultimate’ is meaningless these days.
Just saving this one for later – a massive piece by Dawn Anderson diving into BERT.
No, I haven’t read it yet. Just need to block out 30 mins to soak up the goodness.
