Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Rewards

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Many, many years ago I was going to a nightclub with a group of friends. We got there and one guy in our group was denied entry by the bouncer because of his shoes (he had pointy toed boots – winkel pickers were having a resurgence at the time). So we all had to leave (we weren’t going to leave him on his own outside). We walked back to his hotel, where he changed his shoes, and then...

The Expertise Blind Spot

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Or: Why We Can’t See the Gap Above Us (I saw this idea while scrolling on social, but then got distracted and when I came back my feed refreshed and I lost it… but if I find the source again I’ll link to it here.) There’s a theory that we can’t understand or differentiate the levels of expertise above us. We can only differentiate them below us. If we have reached a...

Which life will you live?

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Living all your different lives.

There’s not enough time to live all the different lives you’d love to live.

Different locations, different jobs, different circles of friends.

So because the time is limited, you’ve got to choose carefully.

Which life do you want to live?

It’s time to be ruthless. With all key ingredients. That make up your recipe for life.

Content Slop Example (Le Chat)

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(This post will make more sense when I refer back to it in a future post covering the topic of Process Slop) If you’re like me, you probably like playing with AI tools.  Recently, I had a play with Le Chat (Mistral AI).  When testing I like to put in some pretty standard HubSpot related prompts just to see the kind of output I get.  Here’s a typical prompt I test with: “What are...

Daily HubSpot Tip in your Inbox

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I’ve been sharing a quick, daily HubSpot tip/reminder on my social channels over the past months.

Yes, a new tip each day.

Now I’ve add the option to get it in your inbox – a new HubSpot related tip in your inbox every day.

You can sign up to receive it here (you can easily unsubscribe any time).

(And you can always see today’s tip here.)

What’s if

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I have a bad habit of saying: What’s if… eg: What’s if we get pizza tonight? My wife reminds me that there’s no such abbreviation. Instead I should just say: What if… But I can’t shake the habit (after all these years). So, I’ve decided to make up what the abbreviation is. Here’s what it is: What’s if = What is the situation if (I’m...

How to respond when someone waves at you that you don’t know

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Was walking down the street the other day, and a car passed by. A woman in the back seat was looking at me, and started waving. I didn’t recognise her but she obviously thought she recognised me. In that moment I was a little paralysed – Are they actually looking at me?  Do I wave back? What’s if I’m mistaken and they aren’t looking at me – will I look like a goose if I wave back...

Being disliked

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I read a quote on social somewhere (possibly Instagram) recently but can’t find the source (possibly it’s a version of the Andre Gide quote).

The quote stayed with me though:

“Better to be disliked for who you are, than liked for who you aren’t.”

Impressively Useless

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Let’s chat about those impressively useless people you’ve probably come across over the course of your career. In corporates mainly, and mostly guys by the way. They’re well meaning, nice people, so they’re not not terrible people by any any stretch. But they don’t get much done. They’re really good at presentations, lots of meetings, lots of catch-ups, lots of...

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