Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)

I run two digital agencies in Sydney:

The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.

The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.

Craig Bailey presenting

Latest stories

SEO Myths

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Wow, what a monster post by Barry Schwartz. I have to admit I’ve only read the first half… I haven’t actually got on to the actual myths yet.

More accurately, and perhaps more valuably, this is a post about understanding mental models and biases.

(And well done to SEMrush for snagging this one)

Bob Iger

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Motivating profile of Bob Iger in the NYT. In a town where everyone is always filleting everyone else, Mr. Iger floats above it all, cosseted in what some call a “a cult of nice.” He may own most of the box office, but he is shielded from schadenfreude because the people who would ordinarily begrudge him are happy that someone was able to assail the unassailable Netflix, and rescue the spirit of...

tvCAD – Aussie Technology Success Story

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My friend Ewen (CADbloke) has been beavering away on tvCAD for many years now, polishing it into a successful software venture. It’s a niche piece of software, here’s the overview from his site: tvCAD makes cable schedules from your CAD wiring drawings, automatically and quickly and 100% accurately.tvCAD Very specific audience, very specific problem set, very specific solution. And it...

WeWork just keeps on giving

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I know I’ve been linking to WeWork stories a lot, but there’s still more. Part of the reason I’m adding them is because it will be interesting to look back in 10 years and reflect on what I was thinking about… So, about WeWork: Zero Hedge dive into the fraud that is WeWorkThe Atlantic dives into the unicorn delusionScott Galloways dives into an autopsy on the collapse The...

Even more on WeWork

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I know I’ve linked to plenty on We in the past, but here’s another one, this time more of a profile of Adam Neumann. Some examples: When Mr. Neumann announced in July 2018 via video call from Israel that the company was banning meat, executives in New York were caught off guard. With little explanation from Mr. Neumann, a group huddled to determine a rationale—they settled on...

HubShots 172: Sales workflows, clean lists, persona challenges, billboards

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HubShots episode 172 is now available – originally posted here. This episode we chat through sales workflows, keeping contact lists clean, challenges with personas, plus advertising on billboards. Listen to the episode here: HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems...

Great Speeches

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Wonderful initiative by James Clear to start cataloging (including transcribing) a range of famous speeches.

Looking through the list lead me to JK Rowling’s commencement address at Harvard in 2008. Wonderful stuff.

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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