Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)
I run two digital agencies in Sydney:
The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.
The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.
I’m currently* a fan** of Scott Galloway (if you’re a HubShots listener you’ll know we’ve featured him a bit lately). This quick 4 minute video is worth watching: Great life advice from @profgalloway “…people who tell you to follow your passion are already rich…†pic.twitter.com/mWQHL5dre2— Vikas Shah MBE (@MrVikas) December 15, 2019 I wish I’d...
I’m not sure why some deaths hit me harder than others, but the passing of Roxette’s Marie Fredriksson is particularly sad to me. She had an amazingly successful life yes, but a hard and challenging one also. She fought the fight – that is the game life – particularly well, but was forced to leave much too soon. The Guardian has a good obituary. And I only learned a few...
Good summary from Social Media Examiner of the tools to use for clearing the cache of your social posts. Here’s a typical scenario: you write a blog postyou go to share it on social eg Facebook and notice there’s a typo in the descriptionyou fix it on your blog postbut when you share on Facebook (even hours later) it still has the typo This is because each of the social platforms keep...
I am really sad about Lil BUB passing (announced here on Insta).
But I’m so glad she got an obit on the NYT. She deserved it.
A thought provoking article on whether digital advertising is actually effective. One of the key benefits of digital channels is that it is all measurable. But is it really: Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed...
This post is a few years old now, but still a really good list.
1, 8, 12, 21, 37 are my favourites. 92 is a sobering reminder.
The Sydney HubSpot User Group (HUG) is on tomorrow night (details here).
I’ll be giving the HubSpot Tip of the Night – a quick 5 minute tip for using HubSpot.
The tip covers how to use HubSpot Deal Workflows to send internal notification emails, SMS, tasks and Slack updates.
Here’s a video of the tip (starts around 01:20):
This has been doing the rounds again (HT to Roberto for where I saw it recently) – it’s Steve Jobs discussing marketing in the lead up to unveiling the Think Different campaign.
Always worth another viewing:
Steve Jobs announcing Think Different
Good article on the NYT about the price of avoiding the cesspool that is the web. And by cesspool they are referring to the ads, noise, comments, distractions, etc I’m definitely one who pays to avoid the ads eg YouTube Premium is a no brainer for me. My wife and I also pay for many subscriptions to content (eg SMH) in order to avoid annoying banners, and limited views, as well as avoiding...
Face your fears
My wife sent me this and it resonated with some stuff I’m working through at the moment.
So I wanted to note it here- to look back on in a year or so.