Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
I was recently reminded of the Music Defense League case in the late 1920s, organised by the American Federation of Musicians to combat the threat of music recordings. Here’s the quick summary: before the 1930s when you went to see a movie at the theatre, it had no sound music was provided by live singers and musicians but ‘technology’ was improving => music and sound was recorded and then...
I was listening to Pivot last weekend and a passing comment (around the 3:18 mark: Spotify link) from Scott caught my ear. Scott was discussing recent shows and podcasts he’s been on, describing his nerves before some, and how enjoyable others are. Regarding his chat with Chris Wallace he noted how he’s a great interview and ‘he sets people up for success’. I really like...
An interesting read from Noah Smith, usefully summarising the demise of the internet as we have known it. Now it has degraded into a hot mess of ads, misinformation, laughable summarising and walled gardens. So long beautiful, open internet. How to respond then? Good question, and one I’m pondering at the moment. I don’t have the answer yet (or perhaps won’t ever) but it does...
Ian and I recorded HubShots episode 307 last month. It was a monster episode (close to 2 hours) where we walked through everything in HubSpot’s Content Hub launch, with a focus on building beautiful sales and marketing websites. We also produced a beautiful PDF guide with all the content (10,000 words, 75 screenshots). It’s a free download (no signup required) – get your copy...
Michele and I recently moved home. If you’ve moved places, then you know the pain and stress it brings. Even though we only ended up moving a few suburbs, the whole process meant we interacted with a number of suppliers, including: Buyer’s Agent Real Estate agent Mortgage broker Moving companies Packers/Unpackers Packing suppliers (boxes) Solicitors Electricians Plumbers Cleaners...
You may have seen this recent deepfake scam, attempting to scam WPP. It’s easy to dismiss these threats thinking it only affects the ‘big companies’ – after all why would anyone bother going to all that trouble to target ‘a small company like ours’… But it’s only a (short) matter of time before these deepfake processes are easily emulated and can be...
Simon highlights (via a tweet that quotes another tweet) that ‘slop’ is the perfect word to describe the barrage of unwanted AI generated ‘content’ that we’re being forced to wade through on our trek to an actual answer. As they note, just as ‘spam’ became the word for unwanted email, ‘slop’ is the term for unwanted AI generated content. See...
Why have I only just discovered this now:
Gotta love LinkedIn comments
Love this take from the Sizzle regarding customers who purchase consumables of a brand. Essentially: the brand considers you as an investment when you purchase a printer (ie they’ll make a return on you in the future when you keep purchasing more ink). Whilst it’s definitely true (as it is for all companies that sell a loss leader – as most printers are), customers generally...