Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here.

I run a digital agency in Sydney called XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.

Craig Bailey presenting

Latest stories

Most emojis in tweets give me the 💩


I wish there was an extension or app tweak that would replace emojis with words. Yes, actual words.
Emojis used to be a way to enhance a tweet or message, or add some humour to it. Perhaps even spice it up 🍆.
Now though it seems people often use them to replace writing. The result is that most tweets with emojis now take twice as long to read, due to having to decipher them first.

Software development planning


Interesting attack on JIRA (and any ticket based project planning approach for that matter) from Jon Evans writing at TechCrunch. He’s all for managing bugs and support tickets with JIRA, but against the idea of breaking projects into a series of tickets: …But an increasing number seem to be using it to define requirements; just deconstruct the project into a flock of JIRA tickets...

You’re on the waitlist


Kinda strange how some companies start promoting a new product, get you excited and then after you signup they tell you you’re on the waitlist. Worse, they then hit you with an email followup sequence that typically: congratulates you for being on the waitlist promises to advance you on the waitlist if you tweet about them tells you about the founders and what their hopes are for the...

Email marketing to people who gave you their business card


Just going to put this link from Legal Vision here for future reference. I come up against this all the time with customers – they collect business cards at tradeshows and events and immediately add the contacts to their email newsletter list. It can be a bit of an awkward discussion, but it should be clear: The question is whether a person providing their business card is consent to...

AI disruption and jobs


Fascinating interview with Andrew Ng, Baidu’s chief AI scientist (via The Ringer). About Andrew: A former AI researcher at Stanford, Ng is best known for spearheading the Google Brain initiative, an ambitious artificial-intelligence project that helped advance Silicon Valley’s understanding of deep-learning techniques. Instead of being programmed to respond to specific actions, a deep learning...

SEO predictions for 2017


I predict there’s going to be lots of prediction posts… Seriously though, amongst the click bait guff there’s a few good ones. Here’s one from Rand for instance. #8 is on the money in my opinion: #8: 2017 will be the year Google admits publicly they use engagement data as an input to their ranking systems, not just for training/learning The implications are clear: User...

Robot stuff


It’s getting closer and closer via BBC Technology’s post commenting on a European Parliament draft report from in May 2016: The report suggests that robots, bots, androids and other manifestations of artificial intelligence are poised to “unleash a new industrial revolution, which is likely to leave no stratum of society untouched”. and This could, if not properly prepared...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey