I’ve been thinking about this lately – how to ensure predictable outcomes. Usual wisdom is to follow a proven process. Seth’s post today notes the process versus the outcome – and it reminded me to consider further: Instead of asking, “how did my team do?” we can begin with, “did the system do what it’s supposed to do?” and The process that gets you answers you want most...
Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)
I run two digital agencies in Sydney:
The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.
The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.