Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Crazy valuations part 734


Always tricky to understand valuations… we’re in a high interest rate period and yet AI startups are (selectively) breaking through and still getting crazy valuations. Recently Perplexity got a half billion valuation, even though current ARR is just $3M (note: revenue, not profit). That’s 150x It’s easy to ridicule, but then I’m reminded of DHH’s...

Any 13 year old could do that


Saw a post on Threads lamenting how non-marketers often underestimate just how hard marketing is – in the post the activity in focus was social media management. Here’s the post: Every so often, one of my posts about the struggles social media managers face will make its way outside of marketing circles and I’ll get replies like “How is posting on social media a real job...

HubShots Episode 304 Summary


I used the YouTube Digest extension (thanks to Allen for the recommendation) to summarise the latest episode of HubShots on YouTube, and here’s what it prepared (I was impressed): Customer Perspective 00:00 Customers may not be aware of or interested in company events like inbound conferences. Focus on providing value to customers and helping them provide value to their own customers...

Strategy for Show


Seeing a number of small to mid-size companies rolling out ‘initiatives’ purely for show. Usually driven by people within the company feeling the need to be seen ‘doing something new’… Digital transformation projects are a good way to disguise this. As are branding projects. Why? Because the easiest way to be seen to be doing something is for it to be easy to point to eg new website, new...

More AI Lawsuits


At some point – pretty soon I suspect – we won’t even find AI related lawsuits (like this recent one) newsworthy.

They’ll just be common place.

Like most other legal matters involving copyright.

Exceptions aren’t your playbook


A note to myself really… So many books, videos and social post threads focus on the rare exceptions (in business, wealth, fitness, etc) and pull out takeaways to apply in general. Seems a sure path to failure – since if it were really just a few principles that made the difference, then they wouldn’t be the exceptions. So, don’t study the edge cases as your playbook for...

Paying for Subscriptions


There’s always outrage over Elon’s latest ‘idea’ for Twitter/X, and his recent $1 charge for users to post is no exception. Not that I think it’s a particularly good idea, but I’m surprised at how much pushback paying for something gets, usually along the lines of: “I will never pay a subscription just to use a social platform – it’s outrageous they...