Remember a few years ago when ranking on Google was easy, buying clicks on Google Ads was cheap, Facebook ads were a bargain, and getting followers on social was just a matter of using the right hashtag?
It’s easy to look back on those times and think about what we should have done at the time. What we should have taken advantage of. What we could have achieved. Before it all became so hard.
But enough of all that. Because we’ll just be doing the same thing in a few years, looking back on today.
What will we look back on in 5 years time and shake our heads about how easy it was then (ie today)?
Is it AI? Is it content? Is it platforms? Is it investing?
Think deeply about this. And then take action.
(Another message to myself)