Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)

I run two digital agencies in Sydney:

The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.

The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.

Craig Bailey presenting

Latest stories

Another reason why I love Amazon


I read a lot of fiction on Kindle. Most books I love. Yesterday I finished a book (I won’t mention which one) and absolutely hated the ending. It was a detective story and in the end the book’s protagonist dies, and the murderer gets away. Justice does not prevail. I loathe books like that. Although I won’t get those hours of my life back, I did get my money back. Straight onto...

Why I’m treating my blog like a social timeline


Lately I’ve been using my blog almost in the same way that many people use social, such as Twitter or LinkedIn, just to share links to things that catch my attention and write a little one- or two-line comment. And perhaps this is a good idea, and perhaps it’s not. But I thought I’d just mention a few reasons why I’m doing this as opposed to sharing on Twitter or other...

Google’s nofollow change


Google announced some changes to how it is treating nofollow in links.

Twitter of course has been busy discussing the changes.

Here’s a few articles worth reading:

Barry Schwartz on Search Engine RoundtableCyrus Shepard on Moz

Most importantly of course, how should we refer to it?

JP Sherman has the answer: #RELPOCALYPSE

Using social media videos as a research tool


Fascinating article covering how researchers are using video analysis to highlight potential medical behaviours: Earlier this summer, a team at England’s Keele University published a behavioral study on children with autism. But it didn’t do it by interviewing subjects, or administering questionnaires. Instead, it used YouTube videos. Bappaditya Mandal and his colleagues trained an artificial...

Group Chat Trends


Interesting insights from Andreessen Horowitz around the rise of Group Chats as a path to transactions. The article predominantly covers WeChat trends in China, but is applicable to many messenger apps including WhatsApp and FB Messenger, albeit with some privacy differences. In a nutshell, the Group Chat approach involves dedicated ‘concierge’ admins who help members with questions...

Define Viral: ZAO


If you ever need a definition of the word viral, in a marketing and adoption sense, here it is in a word: Zao

What an amazing app – the easy way to self deepfake face swap into movies and shows.

Such a cool idea, released and delivered well.

And of course, subject to all kinds of security and privacy scrutiny now.

Not liking Facebook Likes


First it was Instagram hiding likes, now Facebook itself is testing removing Likes (from the newsfeed at least). The idea is to prevent users from destructively comparing themselves to others and possibly feeling inadequate if their posts don’t get as many Likes. It could also stop users from deleting posts they think aren’t getting enough Likes or not sharing in the first place.TechCrunch What...

Mike Cannon-Brookes on Imposter Syndrome


I missed this last December – Mike shares his experiences and insights around imposter syndrome. You might assume successful people never feel like frauds. In fact, the opposite is much more likely to be true.The most successful people I know don’t question themselves – but they do question their knowledge. They see asking for advice as a way of testing their ideas...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey