Hi, I’m Craig Bailey and this is my personal blog where I write about technology, web strategy, and general musings. You can read my posts here. (If you are looking for the Content is King post by Bill Gates it is here)

I run two digital agencies in Sydney:

The first is XEN Systems. We help government departments and mid-large B2B technology companies with their online strategy, including content marketing, SEO, SEM and Social. You can find out more about what we do here.

The second is XEN Solar, where we help high quality solar companies (dealers, installers) with their digital marketing.

Craig Bailey presenting

Latest stories

WeWork just keeps on giving


I know I’ve been linking to WeWork stories a lot, but there’s still more. Part of the reason I’m adding them is because it will be interesting to look back in 10 years and reflect on what I was thinking about… So, about WeWork: Zero Hedge dive into the fraud that is WeWorkThe Atlantic dives into the unicorn delusionScott Galloways dives into an autopsy on the collapse The...

Even more on WeWork


I know I’ve linked to plenty on We in the past, but here’s another one, this time more of a profile of Adam Neumann. Some examples: When Mr. Neumann announced in July 2018 via video call from Israel that the company was banning meat, executives in New York were caught off guard. With little explanation from Mr. Neumann, a group huddled to determine a rationale—they settled on...

HubShots 172: Sales workflows, clean lists, persona challenges, billboards


HubShots episode 172 is now available – originally posted here. This episode we chat through sales workflows, keeping contact lists clean, challenges with personas, plus advertising on billboards. Listen to the episode here: HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems...

Great Speeches


Wonderful initiative by James Clear to start cataloging (including transcribing) a range of famous speeches.

Looking through the list lead me to JK Rowling’s commencement address at Harvard in 2008. Wonderful stuff.

Another reason why I love Amazon


I read a lot of fiction on Kindle. Most books I love. Yesterday I finished a book (I won’t mention which one) and absolutely hated the ending. It was a detective story and in the end the book’s protagonist dies, and the murderer gets away. Justice does not prevail. I loathe books like that. Although I won’t get those hours of my life back, I did get my money back. Straight onto...

Why I’m treating my blog like a social timeline


Lately I’ve been using my blog almost in the same way that many people use social, such as Twitter or LinkedIn, just to share links to things that catch my attention and write a little one- or two-line comment. And perhaps this is a good idea, and perhaps it’s not. But I thought I’d just mention a few reasons why I’m doing this as opposed to sharing on Twitter or other...

Google’s nofollow change


Google announced some changes to how it is treating nofollow in links.

Twitter of course has been busy discussing the changes.

Here’s a few articles worth reading:

Barry Schwartz on Search Engine RoundtableCyrus Shepard on Moz

Most importantly of course, how should we refer to it?

JP Sherman has the answer: #RELPOCALYPSE

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey