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BERT

Just saving this one for later – a massive piece by Dawn Anderson diving into BERT.

No, I haven’t read it yet. Just need to block out 30 mins to soak up the goodness.

CCPA Overview

A good overview of CCPA in 7 mins by Kyle at HubSpot.

Not legal advice, just marketing notes.

CCPA = California Consumer Protection Act

Initial thoughts on HubSpot Landing Pages in HubSpot Marketing Starter

HubSpot has added a cut-down version of Landing Pages in their HubSpot Marketing Starter version. This went live on 01 November. I’ve started playing with it, and have collected a few initial thoughts here. I’ll update it as I learn more (or am corrected on any points). The Good The things I really like are: very simple to use (similar user experience to their Drag and Drop email...

My home screen

Another iPhone home screen update (purely for my own interest when I look back on this in years to come):

My only change was to remove Fabulous and replace it with Streaks.

And yes, I have an iPhone SE with a tiny screen. And I love it.

Trust the process?

I’ve been thinking about this lately – how to ensure predictable outcomes. Usual wisdom is to follow a proven process. Seth’s post today notes the process versus the outcome – and it reminded me to consider further: Instead of asking, “how did my team do?” we can begin with, “did the system do what it’s supposed to do?” and The process that gets you answers you want most...

Having a marketing mindset of openness

If you’re a marketer take a moment to stop and think about how you respond when someone (anyone!) suggests a new marketing idea, channel or (dare I say it) growth hack. If your first response is to resist (as mine often is), then here’s a reminder to be more open. Marketing is constantly changing, so you need to open to new ideas, new processes, new opportunities. Sometimes the new...

Google penalties

From an interview with ex-Googler Kaspar Szymanski: But the first and foremost, the most important thing to clarify—because this is a very common misconception—is the fact that there is no such thing as an algorithmic penalty.There are algorithms and manual penalties. Those can have a rather similar impact. They can feel like they are the same thing, but it is very important to understand that...

How to be an Introvert in an Extrovert World – Award winning book

My wife (Michele Connolly) has won another award for her wonderful book: How To Be An Introvert In An Extrovert World. As always, you can buy the book on Amazon, and if you want to have your say you can leave a review on Goodreads. It really is an excellent read, useful for both introverts and extroverts. And a reminder, if you’re interested in joining a community of quiet, non-threatening...

How do you test and measure, if you can’t measure?

As you may know one of my mantras is ‘test and measure‘. That is, always be testing things/ideas/tactics and measuring the results. Which is all fine and good if you can actually measure the results. But what should you do in situations where you can’t reliably measure? And how do you even know? Take for example the recent confirmations about Facebook inflating video metrics...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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