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HubSpot Workflows versus Sequences

This is a comparison that often confuses users – when to use Workflows versus using Sequences. We’ve discussed this in previous shows (listen to episode 110 for a good overview) but it’s worth revisiting. BTW shoutout to Sera at HubSpot who reminded me about this when we caught up recently. As she noted, we’re all busy, and thus automating (appropriately) where possible is a path to growth...

Apple and Search Engines

There’s been rumours of Apple entering the search engine space for years. Recently the rumours have started up again (via Coywolf). Aaron Wall (SEOBook) details why this is such an important topic to follow.

Bogus engagement emails

Sadly bogus outreach/engagement emails are picking up again – here’s a recent example: If purports to be a forwarded-on email from the CEO to an assistant, who forwards it on to me… with the goal of locking in a call. Summary: apart from the giveaway that it is sent from ActiveCampaign and has a mass email unsubscribe link it has no timestamp on the supposed initial emailsimply...

Overkill and Colin Hay and Choir!

Thank you to Ewen and Patton Oswalt for highlighting this – it’s Colin Hay singing Overkill with Choir!.

The first 1:27 are ok, and at 1:28 you kind of smile and think ‘well that guy on the right is getting into it…’ and then… and then… something incredible happens. Trust me on this.

Scout Suggest – Free keyword tool

Useful keyword research tool – and it’s free. Scout Suggest is a free keyword research tool. It’s quite handy for putting in a seed term and then getting a list of suggested search terms – it’s based on Google Autocomplete searches. Note that it is only a list of terms (it’s free after all) there’s no indication of competitiveness, search volume of the value of the terms. Scout...

Save to Archive.org tips

Save pages to Archive.org (ie Way Back Machine) via David Sottimano: Here's a neat trick. Simply add [email protected] the next time you send an email with URLs in it, and the @waybackmachine will automatically archive those URLs, they send an email back with the archive URLs and tell you if errors occurred.— David Sottimano (@dsottimano) February 18, 2020 “Here’s a neat...

Google My Business reviews are getting reviewed

Times are changing – as reported by the BBC back in February this year (2020): An Australian court has ordered Google to identify the person behind an anonymous bad review of a dentist.BBC and Justice Bernard Murphy ruled that… …had grounds to pursue a defamation case and that Google was “likely to have or have had control of a document or thing that would help ascertain...

Marketing 101

A reminder about what marketing is…

Marketing is:

The right messageTo the right peopleIn the right placeIn the right formatAt the right time

The first two parts are more strategic, the last 3 are more tactical.

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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