Plagiarism as a Strategy


We received this request a little while back:

The email had a competitor’s brochure attached.

Essentially the brief was: take the competitor’s brochure, switch out branding, spin the content.

We declined (of course).

I’m all for taking inspiration from others, but it’s concerning when a company has no differentiation and instead feels that copy and paste is a worthwhile approach…

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By Craig Bailey