Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

HubShots episode 163 is live

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In episode 163 of HubShots – the podcast I co-host with Ian Jacob – we discuss HubSpot’s approach to using AI in its product, plus dive into attribution reports, and then chat about paying $130 for a mug to keep your coffee warm.

In particular we chat about the $130* ember mug.

*130 AUD, your pricing may vary

You can also listen here on Soundcloud:

Gating content rethink

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As always, a good post from David, where he thinks through the right approach for gating content (ie making you fill out a form before you can access a piece of content, usually an ebook or whitepaper). A few thoughts that stood out for me from his post: don’t gate crappy contentdon’t ask for more than you need make it easy to sign up The crappy content point is interesting –...

So it goes

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I love Stratechery for a whole bunch of reasons related to tech, insight and the larger picture. And also for the occasional tidbits like last Tuesday’s note that alerted me to the origins of the phrase ‘so it goes’. It’s from Kurt Vonnegut’s 1969 book Slaughterhouse-Five. From the New Yorker earlier this year: “I had not remembered, until I reread...

I think I’m a fearful person…

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We all have fears. About lots of things. I’ve been thinking about how to be more courageous. Perhaps aiming to be fearless? First thing I thought I’d do is list out a bunch of the things I’m fearful about. Here’s just a few – I’m fearful of: harmdiscomfortpainchangespeaking at eventsmeeting peoplestriking up conversations doing hard worknot having a missionill...

Artificial Content Intelligence

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A good example of what artificial intelligence can knock out theses days – consider this blog, which is almost* entirely ‘written’ by artificial intelligence. The content, the authors, even their photos, are all fake – generated by algorithms. Ian and I chat further about this in Shot 1 of episode 163 of HubShots. *Almost everything – the post titles are created by a...

[Episode 73] Infuriating Signup Offers

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Ever responded to a promotion of a free trial only to find out they then ask for your credit card? Infuriating right?
In episode 73 of HubShots I highlight a recent experience, plus review some of the new HubSpot features including the new ShutterStock integration – sweet!

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