Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
I’m involved with two agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
If you do a lot of location specific targeting with Facebook ads then you may have experienced an issue with leads coming from outside your targeted area (eg you target Sydney, but get leads in Canberra). Not only does it waste ad spend budget, it also wastes time following up the leads and qualifying them out. Turns out this is a known problem, and after discussing with Facebook Support...
To paraphrase Seth Godin’s latest book, marketing is, at its heart, about building trust. It’s something I’ve thinking about deeply lately. Is the work we’re doing for clients, for their clients, helping build trust? Suggestion: think about this next time you prepare an ad, an article, an email, a campaign, a strategy – perhaps even when you write your next blog post...
HubSpot runs a bunch of events around the country each year (I’m specifically thinking of Australia, but it’s likely true in most countries). If you’re in Sydney, you may be interested in their next event. It’s on Tuesday 06 August, and you can get a 50% discount on tickets using this link. Would I recommend attending? I’ve thought about this a bit, and...
In episode 163 of HubShots – the podcast I co-host with Ian Jacob – we discuss HubSpot’s approach to using AI in its product, plus dive into attribution reports, and then chat about paying $130 for a mug to keep your coffee warm.
In particular we chat about the $130* ember mug.
*130 AUD, your pricing may vary
You can also listen here on Soundcloud:
As always, a good post from David, where he thinks through the right approach for gating content (ie making you fill out a form before you can access a piece of content, usually an ebook or whitepaper). A few thoughts that stood out for me from his post: don’t gate crappy contentdon’t ask for more than you need make it easy to sign up The crappy content point is interesting –...
I love Stratechery for a whole bunch of reasons related to tech, insight and the larger picture. And also for the occasional tidbits like last Tuesday’s note that alerted me to the origins of the phrase ‘so it goes’. It’s from Kurt Vonnegut’s 1969 book Slaughterhouse-Five. From the New Yorker earlier this year: “I had not remembered, until I reread...
We all have fears. About lots of things. I’ve been thinking about how to be more courageous. Perhaps aiming to be fearless? First thing I thought I’d do is list out a bunch of the things I’m fearful about. Here’s just a few – I’m fearful of: harmdiscomfortpainchangespeaking at eventsmeeting peoplestriking up conversations doing hard worknot having a missionill...
A good example of what artificial intelligence can knock out theses days – consider this blog, which is almost* entirely ‘written’ by artificial intelligence. The content, the authors, even their photos, are all fake – generated by algorithms. Ian and I chat further about this in Shot 1 of episode 163 of HubShots. *Almost everything – the post titles are created by a...
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Eric Schmidt showed how to lead as a student