Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

I’m involved with two agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Latest stories

YouTube channel research

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Incredibly thorough investigation and research into YouTube channel creation and viewership by Pew Research Centre. Pew Research Center used its own custom mapping technique to assemble a list of popular YouTube channels (those with at least 250,000 subscribers) that existed as of late 2018, then conducted a large-scale analysis of the videos those channels produced in the first week of 2019...

Mad Magazine

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A wonderful ‘tribute’ to Mad Magazine in The New Yorker. Mad magazine is sadly coming to an end. After 67 years (it started in 1952). The June, 1954, cover was styled like a literary journal, so that readers “ashamed to read this comic-book in subways and like that” could make “people think you are reading high-class intellectual stuff instead of miserable junk.”The New Yorker...

What price privacy?

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From Bloomberg: Millions of young people are turning their personal Instagram accounts into “business” profiles to learn more about how their posts are performing. The trend has an unintended privacy consequence. And further: “I’ll talk to parents and say, ‘Did you know that if your 13-year-old turns their Instagram account into a business account, more than 1 billion people have access...

Siri Privacy

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From The Guardian: Apple contractors regularly hear confidential medical information, drug deals, and recordings of couples having sex, as part of their job providing quality control, or “grading”, the company’s Siri voice assistant, the Guardian has learned. I shouldn’t be surprised, but I really did think (somewhat naively I guess) that Apple had better privacy controls. Perhaps...

Twitter wins

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Twitter can be a dumpster fire at times (and not just due to the rush to judgement temptations). So it’s refreshing to see a thread like this one from James Clear: What is one article you’ve read that is so good it’s worth reading again?James Clear I started going through some of the articles mentioned in replies. They are all (so far) high quality, helpful, illuminating...

HubSpot and Privacy

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Interesting to see that HubSpot is removing location tracking in its Activity feed. Here’s their reasoning: “While email tracking can prevent over-emailing and help you time your follow-up in a relevant way, the location data attached to that tracking did not add enough value to either the user or the end-customer-experience.” Although their post mentions ‘not enough...

You guys

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Interesting thread from Pete Caputa about use of ‘you guys’ when referring to both men and women.

Does it bother you when someone addresses a group of people (of different genders) as “you guys?”@pc4media

Perhaps even more interesting, as Peter notes, most of the responses are from guys.

HubShots 165: Diving into HubSpot’s Drag and Drop email editor

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Episode 165 of HubShots, the Unofficial Down Under HubSpot Podcast :-), is out. Ian and I chat about the pros and cons of the new drag and drop email editor. The summary is: it’s very simple and enjoyable to usebut with simplicity comes limitationincluding not being able to add CTAs (but we go through a workaround to enable this)and not being able to change things like line height Overall...

The world is complex

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It always strikes me as strange on Twitter, when I see people jumping in to comment on a current news story, especially if it’s a criminal investigation going through the courts. What surprises me (and you I’m sure) is they feel that within a minute or two of reading the article, they’re informed enough to comment on the merits of the case and what the actual verdict should be...

Bye Bye Nacho

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Very thorough analysis of the Nacho Analytics demise by Ars Technica (a reminder of what good investigative tech journalism looks like btw). If you’re not familiar with the whole situation, here’s the summary: Chrome Browser extensions (perhaps deceptively) get your permission to track everything you do (recording URLs you visit, content that is on the page etc) and then on-sell that...

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