Craig Bailey

Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

I’m involved with two agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Latest stories

Morpheus Meditation

By Craig Bailey
In Personal
1 Min read
M

I’ve been using the Calm meditation app for a few years now – I find it helpful.

One of the things I like is that in each session Tamara ends with a simple, relevant quote.

Usually these are quotes from wise teachers, leaders and guides.

This morning she ended with a quote from Morpheus and I wasn’t quite sure what to think.

Wisdom can be found everywhere.

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The Power of Pushups

By Craig Bailey
In Personal
2 Min read
T

Motivating article on The Atlantic about the benefits of pushups. But before we get to pushups… The speed at which you walk, for example, can be eerily predictive of health status. In a study of nearly 35,000 people aged 65 years or older in the Journal of the American Medical Association, those who walked at about 2.6 feet per second over a short distance—which would amount to a mile in...

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Podcast exhaustion? Nope, probably just a link building post.

By Craig Bailey
In SEO
1 Min read
P

Oh the lols. This article in the NYT laments the oversupply of podcasts that launch and then fade. As noted on Twitter, it reads like an onion article. Here’s the thought in question: In 2016, Morgan Mandriota and Lester Lee, two freelance writers looking to grow their personal brands, decided to start a podcast. They called it “The Advice Podcast” and put about as much energy into...

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HubSpot’s Free Email with CRM play

By Craig Bailey
In HubSpot, Marketing
2 Min read
H

“Thank you MailChimp, we’ll take your wonderful freemium model with email – that has worked so well for you for the last decade and you recently decided to discontinue – and slot it nicely into our CRM.” That, I imagine is what went through a number of people’s minds when HubSpot announced their (also wonderful) freemium email model now available* in HubSpot...

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Email: Relevance versus Frequency

By Craig Bailey
In Marketing
2 Min read
E

One of the most common questions/myths I run into is about email frequency. “How often should we send emails? We don’t want to bug people and have them unsubscribe…” My answer is always the same: you’re asking the wrong question. The question you should instead be focussing on is: How can we make our emails more relevant. Although frequency is a factor, a much bigger...

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Temporal subscriptions: This Old Marketing Podcast is back

By Craig Bailey
In Marketing
1 Min read
T

What a pleasant surprise – one of my favourite marketing podcasts is back (after an 18 month break). Welcome back to Joe Pulizzi and Robert Rose with their This Old Marketing podcast. One of the key insights from their return episode (212): thinking through the idea of temporal subscriptions. That is, the increasingly common behaviour where people subscribe to a service temporarily with the...

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Pushing into Pinterest. Yes, for B2B

By Craig Bailey
In Marketing
3 Min read
P

When I mention Pinterest, what’s your initial reaction in terms of marketing for B2B?  Not a fit? Our audience isn’t there. It doesn’t convert. etc? If so, then here’s a little prompt to ‘test and measure’. We started running small tests on Pinterest in November last year, with the aim of seeing whether we could use Pinterest to build awareness in the B2B...

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Privacy: CCPA – it’s GDPR all over again

By Craig Bailey
In Marketing
3 Min read
P

You remember the panic around GDPR right? Even if you weren’t targeting audiences in Europe, you were across the privacy changes this new regulation ushered in. What about CCPA? It’s going to be GDPR all over again, but this time in the US, slated for 01 January 2020. Technically it’s limited to California, but in practice this will be an important consideration for...

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Attribution, AI and Data – The Marketer of the Future

By Craig Bailey
In Marketing
1 Min read
A

As a marketer, you might think your role is just about planning campaigns – after all, that seems to be where our time gravitates to. Some days it seems like all we’re doing is chasing down assets, thinking about targeting, messaging and deadlines. But is that what we’ll be doing in our roles in 5 years time? I tend to think not. Instead I think we’ll be increasingly data...

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Craig Bailey

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