Craig Bailey

Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

HubShots Chat Bot

By Craig Bailey
In HubSpot
1 Min read
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We released a very simple Facebook chat bot for the HubShots podcast.
You can chat with HubShots Bot here.
The bot is built in Chatfuel, and thanks to Matt Barby for his post here giving an introduction.

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Ross Hudgens on the Skyscraper technique

By Craig Bailey
In General Tech
1 Min read
R

I always love reading Ross’ posts, and this one is another good example of why. In it Ross explains the difference between what the Skyscraper technique actually is versus what it’s perceived to be: Like the name states: it’s a technique. A valuable technique in any toolkit, but one many can misapply if incorrectly assessed. Think it through, have the self-awareness to know what you...

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Google Site Search is shutting down

By Craig Bailey
In Google
1 Min read
G

If you use the paid version of Google Site Search then be aware Google is shutting it down this year. Here’s SEL with the news. You’ll have to find a replacement, one of which is the free Custom Site Search – basically the same as Google Site Search but shows ads. Interestingly if you go to the Google Site Search page you can still sign up – at least for another month or...

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Bill Gates and the Magic of Zero

By Craig Bailey
In General Tech
2 Min read
B

A wonderful read – as usual. The Gates Notes annual letter, with an update on the progress of the Bill and Melinda Gates Foundation. This year they respond to Warren Buffett with an outline of where his donation is working. Bill: We want to end our letter with the most magical number we know. It’s zero. This is the number we’re striving toward every day at the foundation. Zero malaria...

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Taxing automation

By Craig Bailey
In Technology
1 Min read
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I love how thoughtful Bill Gates is – everything he says is considered and informed. His quick interview (via Quartz) is illuminating. Touted as: ‘The robot that takes your job should pay taxes, says Bill Gates‘ at first glance it may sound extreme. But here’s the logic: Quartz: What do you think of a robot tax? This is the idea that in order to generate funds for training...

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How to Trim the Start of a Song in iTunes

By Craig Bailey
In Apple
1 Min read
H

If you want to cut the start of a song in iTunes, follow these steps:

1. In iTunes, right-click on the song
2. Select ‘Get Info’
3. Choose the ‘Options’ tab
4. Enter a new ‘Start time’, eg 0:15 if you want to cut out the first 15 seconds.

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Social infrastructure – phrase of the year 2017

By Craig Bailey
In Social networking
1 Min read
S

I’m pretty sure the term ‘social infrastructure’ is going to be used to death now, given that Mark Zuckerberg used it at least 14 times in his latest Facebook manifesto. It’s a good post, or at least I think it is – I haven’t actually read it all, since it comes in at almost 6000 words. But thankfully Recode has a nice summary here. Would love to know how many...

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IoT and Watson

By Craig Bailey
In Technology
1 Min read
I

Think of two key trends and join them together. For example: 1. Artificial Intelligence 2. Internet of Things (IoT) Ta-da: IBM is working with VISA to enable it’s Watson AI technology to make purchases on your behalf. And in particular, by connecting with your devices. Here’s the vision: IBM’s Watson IoT unit is aiming to provide access to as many as 20 billion devices for Visa...

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Machine learning hype

By Craig Bailey
In Technology
1 Min read
M

Is machine learning overhyped?
Not yet IMO – from a marketing perspective, it’s just getting started.
Tomasz Tunguz outlines why it’s possible to get fatigued by the constant references to ML being the next wonder of the world (hint: it’s been providing enormous value for decades already).
Useful reading – especially some of the examples he mentions.

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Craig Bailey

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