Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

I’m involved with two agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Latest stories

[Episode 73] Infuriating Signup Offers

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Ever responded to a promotion of a free trial only to find out they then ask for your credit card? Infuriating right?
In episode 73 of HubShots I highlight a recent experience, plus review some of the new HubSpot features including the new ShutterStock integration – sweet!

HubShots Chat Bot

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We released a very simple Facebook chat bot for the HubShots podcast.
You can chat with HubShots Bot here.
The bot is built in Chatfuel, and thanks to Matt Barby for his post here giving an introduction.

Ross Hudgens on the Skyscraper technique

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I always love reading Ross’ posts, and this one is another good example of why. In it Ross explains the difference between what the Skyscraper technique actually is versus what it’s perceived to be: Like the name states: it’s a technique. A valuable technique in any toolkit, but one many can misapply if incorrectly assessed. Think it through, have the self-awareness to know what you...

Google Site Search is shutting down

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If you use the paid version of Google Site Search then be aware Google is shutting it down this year. Here’s SEL with the news. You’ll have to find a replacement, one of which is the free Custom Site Search – basically the same as Google Site Search but shows ads. Interestingly if you go to the Google Site Search page you can still sign up – at least for another month or...

Bill Gates and the Magic of Zero

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A wonderful read – as usual. The Gates Notes annual letter, with an update on the progress of the Bill and Melinda Gates Foundation. This year they respond to Warren Buffett with an outline of where his donation is working. Bill: We want to end our letter with the most magical number we know. It’s zero. This is the number we’re striving toward every day at the foundation. Zero malaria...

Taxing automation

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I love how thoughtful Bill Gates is – everything he says is considered and informed. His quick interview (via Quartz) is illuminating. Touted as: ‘The robot that takes your job should pay taxes, says Bill Gates‘ at first glance it may sound extreme. But here’s the logic: Quartz: What do you think of a robot tax? This is the idea that in order to generate funds for training...

How to Trim the Start of a Song in iTunes

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If you want to cut the start of a song in iTunes, follow these steps:

1. In iTunes, right-click on the song
2. Select ‘Get Info’
3. Choose the ‘Options’ tab
4. Enter a new ‘Start time’, eg 0:15 if you want to cut out the first 15 seconds.

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