Proactive Mediocrity

The excitement – and in some cases, overexcitement – around AI is starting to get pushback. It’s the classic journey transformative technologies go through. Negative sentiment, legal disputes, privacy legislation and perhaps just plain old overwhelm are starting to kick in. One way to look at this is as an opportunity. If you were worried you were falling behind (like most Gen X...

Apple and Search Engines

There’s been rumours of Apple entering the search engine space for years. Recently the rumours have started up again (via Coywolf). Aaron Wall (SEOBook) details why this is such an important topic to follow.

Scout Suggest – Free keyword tool

Useful keyword research tool – and it’s free. Scout Suggest is a free keyword research tool. It’s quite handy for putting in a seed term and then getting a list of suggested search terms – it’s based on Google Autocomplete searches. Note that it is only a list of terms (it’s free after all) there’s no indication of competitiveness, search volume of the value of the terms...

Mini Guide to SEO Reporting



This guide from Moz is quite good, and definitely not what I’d call mini.

Good to see a change from the usual ‘ultimate guide’ prefixes.

Reminds me of that scene in I Spy when Owen Wilson is given his ‘micro gps’. Micro!

SEO Myths

Wow, what a monster post by Barry Schwartz. I have to admit I’ve only read the first half… I haven’t actually got on to the actual myths yet.

More accurately, and perhaps more valuably, this is a post about understanding mental models and biases.

(And well done to SEMrush for snagging this one)

Google’s nofollow change

Google announced some changes to how it is treating nofollow in links.

Twitter of course has been busy discussing the changes.

Here’s a few articles worth reading:

Barry Schwartz on Search Engine RoundtableCyrus Shepard on Moz

Most importantly of course, how should we refer to it?

JP Sherman has the answer: #RELPOCALYPSE

Developer’s Guide to SEO by Ian Laurie

Excellent (final) article from Ian written for developers who want to include SEO in their planning, considerations and development.

A few notes:

The subfolder versus subdomain topic comes up again (and his advise is slightly different to what I’d say)Put videos on their own pages (I definitely agree with this one)


News spinning like 2005

This article from HuffPost about article spinning news sites is kinda bizarre – it’s like bad SEO from the mid-2000s all over again.

I’ll bet it started as a joke – after all they didn’t even use a decent synonym algorithm – and spiralled into success.

What’s old is new again.