Interesting to see that HubSpot is removing location tracking in its Activity feed.
Here’s their reasoning:
“While email tracking can prevent over-emailing and help you time your follow-up in a relevant way, the location data attached to that tracking did not add enough value to either the user or the end-customer-experience.”
It’s probably smart for HubSpot to be proactively removing itself from future fallout (and yes, there is definitely going to be fallout across the industry).
As an aside: this is a reminder that most people don’t realise how marketers track everything. Most of the system we use track opens, locations, etc – basically, you have no privacy.