What price privacy?

W

From Bloomberg:

Millions of young people are turning their personal Instagram accounts into “business” profiles to learn more about how their posts are performing. The trend has an unintended privacy consequence.

And further:

“I’ll talk to parents and say, ‘Did you know that if your 13-year-old turns their Instagram account into a business account, more than 1 billion people have access to their contact information?’”

After converting their account into a business account users are “with a host of charts about how they’re performing on Instagram, including what days and times people view their posts, which ones were the most popular and how often and by what gender their profile is seen.”

No wonder it’s popular. A shame about the consequences. But nothing comes for free. What price privacy?

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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