If you do a lot of location specific targeting with Facebook ads then you may have experienced an issue with leads coming from outside your targeted area (eg you target Sydney, but get leads in Canberra).
Not only does it waste ad spend budget, it also wastes time following up the leads and qualifying them out.
Turns out this is a known problem, and after discussing with Facebook Support, there’s no easy fix.
In this post Tara digs into the details, highlights a specific example we were able to analyse (and why it happened) and then discusses how to manage the non-fit leads. Well worth a read.