On another topic entirely… This one’s a bit of a pet peeve of mine… it seems every company I interact with these days sends me a survey of some type (usually NPS) after the most minor of contact (eg rate our service after a 30 second web chat bot interaction). I used to ignore most of them, but then they got annoying and I started marking some of them as spam. Which probably isn’t...
I realised a few years ago just how suggestible I was. Possibly quite gullible as well (at least that’s what people tell me lol). This is one of the reasons I’m not on social much – a simple ad or post in my timeline often drives behaviours that I don’t really want (eg buying things, eating things). For the last year I’ve been running an experiment on Twitter where I mute every...
This is a comparison that often confuses users – when to use Workflows versus using Sequences. We’ve discussed this in previous shows (listen to episode 110 for a good overview) but it’s worth revisiting. BTW shoutout to Sera at HubSpot who reminded me about this when we caught up recently. As she noted, we’re all busy, and thus automating (appropriately) where possible is a path to...
There’s been rumours of Apple entering the search engine space for years. Recently the rumours have started up again (via Coywolf). Aaron Wall (SEOBook) details why this is such an important topic to follow.
Sadly bogus outreach/engagement emails are picking up again – here’s a recent example: If purports to be a forwarded-on email from the CEO to an assistant, who forwards it on to me… with the goal of locking in a call. Summary: apart from the giveaway that it is sent from ActiveCampaign and has a mass email unsubscribe link it has no timestamp on the supposed initial emailsimply...
A long read (but understandable given it comes from his upcoming book) but interesting nevertheless.
(h/t Malcolm)
Save pages to Archive.org (ie Way Back Machine) via David Sottimano: Here's a neat trick. Simply add savepagenow@archive.org the next time you send an email with URLs in it, and the @waybackmachine will automatically archive those URLs, they send an email back with the archive URLs and tell you if errors occurred.— David Sottimano (@dsottimano) February 18, 2020 “Here’s a neat...
A reminder about what marketing is…
Marketing is:
The right messageTo the right peopleIn the right placeIn the right formatAt the right time
The first two parts are more strategic, the last 3 are more tactical.
Amazing how much advertising management has changed over the years. In this post from Conversion XL, Amanda Evans outlines how AI has totally changed the way advertising campaigns are structured – from many highly granular campaigns a few years ago, to few broad campaigns now – in order to let ML and AI work out what converts the best. I chat further about this in Shot 6 of HubShots...
Sometimes I just link to stuff because I think it deserves a link. Here’s an example.
In other news: Happy New Year.