Sadly bogus outreach/engagement emails are picking up again – hereâ€™s a recent example: If purports to be a forwarded-on email from the CEO to an assistant, who forwards it on to me… with the goal of locking in a call. Summary: apart from the giveaway that it is sent from ActiveCampaign and has a mass email unsubscribe link it has no timestamp on the supposed initial emailsimply...
Ray Dalio on Money, Credit and Debt
A long read (but understandable given it comes from his upcoming book) but interesting nevertheless.
Save to Archive.org tips
Save pages to Archive.org (ie Way Back Machine) via David Sottimano: Here's a neat trick. Simply add email@example.com the next time you send an email with URLs in it, and the @waybackmachine will automatically archive those URLs, they send an email back with the archive URLs and tell you if errors occurred.— David Sottimano (@dsottimano) February 18, 2020 â€œHere’s a neat...
A reminder about what marketing is…
The right messageTo the right peopleIn the right placeIn the right formatAt the right time
The first two parts are more strategic, the last 3 are more tactical.
How advertising has changed in the last few years
Amazing how much advertising management has changed over the years. InÂ this post from Conversion XL, Amanda Evans outlines how AI has totally changed the way advertising campaigns are structured – from many highly granular campaigns a few years ago, to few broad campaigns now – in order to let ML and AI work out what converts the best. I chat further about this in Shot 6 of HubShots...
Lead Generation post
Sometimes I just link to stuff because I think it deserves a link. Here’s an example.
In other news: Happy New Year.
Advertising: The new dotcom bubble?
A thought provoking article on whether digital advertising is actually effective. One of the key benefits of digital channels is that it is all measurable. But is it really: Picture this. Luigiâ€™s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed...
HubSpot Deal Workflows: Quick Tip
The Sydney HubSpot User Group (HUG) is on tomorrow night (details here).
I’ll be giving the HubSpot Tip of the Night – a quick 5 minute tip for using HubSpot.
The tip covers how to use HubSpot Deal Workflows to send internal notification emails, SMS, tasks and Slack updates.
Here’s a video of the tip (starts around 01:20):
Steve Jobs on Marketing
This has been doing the rounds again (HT to Roberto for where I saw it recently) – it’s Steve Jobs discussing marketing in the lead up to unveiling the Think Different campaign.
Always worth another viewing:
Steve Jobs announcing Think Different
A better version of yourself
One of the things that has stuck with me from Seth Godin’s book – This is Marketing – is that deep down people just want to be better versions of themselves. It seems a little odd at first, but think it through, and it’ll likely resonate. This is useful for marketing, and also for being a better marketer. Based on this, one of the things I’ll say to clients is that...