CategoryMarketing

Tumblr and WordPress

Such a wonderful interview with Matt Mullenweg by The Verge, discussing Automattic’s purchase of Tumblr. Put aside the riches to rags story of Tumblr (sold to Yahoo for $1.1B in 2013, sold to Automattic for $3M in 2019 – supposably) and instead focus on the well meaning intent of both Verizon and Automattic: Their top priority was not trying to maximize the purchase price. There might...

Social engagement

How many highly effective leaders do you know that manage their own social profiles? Working with marketing managers, we are increasingly seeing the marketing department managing the personal social profiles (eg LinkedIn) of their company leaders (eg CEO). And often, someone junior in the marketing team. They post on their behalf, engage, and even answer DMs on their behalf. And yes...

Facebook Ad Manager Therapy

If you are frustrated with Facebook’s Ad Manager constantly changing and often crashing, you are far from alone. Ads Manager is crashing with regularity, according to interviews with numerous advertisers. The outages, which can last for hours at a time and make it impossible to start a new ad campaign or manage an existing one, seem to happen every month, they say. Yep, it’s a pretty...

Paying fairly for news

From the WSJ, news of Facebook paying news outlets to license their content. Facebook Inc. is offering news outlets millions of dollars for the rights to put their content in a news section that the company hopes to launch later this year, according to people familiar with the matter.“people familiar with the matter…” On one hand I’d be thinking: On the other hand, perhaps...

Finding your brand voice

At GROW with HubSpot earlier this week, one of the sessions was by Erik Newcomb from Shopify, talking about strategies for future proofing your brand. Part of his session focussed on the benefit of having a distinct brand voice. An example he highlighted was Naadam – an online fashion brand. Here’s their True Story video: Quirky, funny, compelling. I find this kind of stuff...

Podcast thinking

Seth encourages you to start a podcast. Now is the time. Of his reasons, the third is the compelling one for me: A podcast helps you think more clearly. When you know you need to talk about something you care about, you’ll work to make your thinking more accessible and cogent–and because it’s spoken, not written, you may very well get past that block we were taught in third grade. When Ian and I...

Cockroach Branding wins

Would have loved to have been part of the discussion when Cockroach Labs were deciding on their name and brand positioning.

I get the whole ‘resilient’ angle. Very clever.

And they’ve just closed further funding. Sounds like their product is actually pretty good. But I wonder how employees feel about listing the name on their resumes…

There’s worse I guess.

AI copywriting beats human

Interesting, although probably not surprising, that AI written ads performed better than human written ads, in a test by Chase (the Bank) using an AI platform from Persado. Chase says that ads created by Persado’s machine learning performed better than ads written by humans, with a higher percent of consumers clicking on them—more than twice as many in some cases. The difference can be as simple...

The Ultimate List of Ultimate Guides

We all know HubSpot is a content machine – so impressive on so many levels.

Here’s an example of how they’re completely dominating the ‘ultimate guide’ space:

They are #crushingit (that one’s for you Daniel).

Better marketing forms

I really like this form on the Merkle Digital Marketing Report landing page: Which when selected in the form appears like this: This is a better user experience for everyone – the people downloading the report and for Merkle. I’m only interested in the report, so it saves them, and me, time. There’s no use them trying to follow me up if I’m not interested. Instead all...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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