Paying for Subscriptions


There’s always outrage over Elon’s latest ‘idea’ for Twitter/X, and his recent $1 charge for users to post is no exception.

Not that I think it’s a particularly good idea, but I’m surprised at how much pushback paying for something gets, usually along the lines of:

“I will never pay a subscription just to use a social platform – it’s outrageous they expect me to pay $x a month – what is he smoking…”

And yet, we’ll often have conversations with the same people about marketing budgets and get:

“Let’s allocate a budget of $7,000 for LinkedIn and Facebook ads this month…”

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By Craig Bailey