CategoryMarketing

When Serious Issues are Co-opted for Marketing

It’s interesting to see how Verizon (a US telco*) have picked on a topical (and worthy) issue¬†and co-opted it for their own marketing**. And gets positive press about it from the likes of HuffPo. A little while ago I would have been really cynical about these kinds of ads that basically take ‘serious issue’ topics and manipulate them into feel good, positive-by-association...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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