One of the things that has stuck with me from Seth Godin’s book – This is Marketing – is that deep down people just want to be better versions of themselves. It seems a little odd at first, but think it through, and it’ll likely resonate. This is useful for marketing, and also for being a better marketer. Based on this, one of the things I’ll say to clients is that...
A good overview of marketing automation here from the Digital Marketing Institute (DMI).
And a monster comparison and dive in here from Smart Bug Media.
Both well worth reading.
Both posts of course claiming to be ‘the ultimate guide’. The word ‘ultimate’ is meaningless these days.
Just saving this one for later – a massive piece by Dawn Anderson diving into BERT.
No, I haven’t read it yet. Just need to block out 30 mins to soak up the goodness.
A good overview of CCPA in 7 mins by Kyle at HubSpot.
Not legal advice, just marketing notes.
CCPA = California Consumer Protection Act
HubSpot has added a cut-down version of Landing Pages in their HubSpot Marketing Starter version. This went live on 01 November. I’ve started playing with it, and have collected a few initial thoughts here. I’ll update it as I learn more (or am corrected on any points). The Good The things I really like are: very simple to use (similar user experience to their Drag and Drop email...
Just loving that Databox have released this new course on predictable business performance.
I’ve signed up, have you?
If you’re a marketer take a moment to stop and think about how you respond when someone (anyone!) suggests a new marketing idea, channel or (dare I say it) growth hack. If your first response is to resist (as mine often is), then here’s a reminder to be more open. Marketing is constantly changing, so you need to open to new ideas, new processes, new opportunities. Sometimes the new...
From an interview with ex-Googler Kaspar Szymanski: But the first and foremost, the most important thing to clarify—because this is a very common misconception—is the fact that there is no such thing as an algorithmic penalty.There are algorithms and manual penalties. Those can have a rather similar impact. They can feel like they are the same thing, but it is very important to understand...
As you may know one of my mantras is ‘test and measure‘. That is, always be testing things/ideas/tactics and measuring the results. Which is all fine and good if you can actually measure the results. But what should you do in situations where you can’t reliably measure? And how do you even know? Take for example the recent confirmations about Facebook inflating video metrics...
Yes the 2020 posts have started already! Brace yourself…
A useful post (as always) from ConversionXL, covering some of the key trends in PPC for next year.
Key points:
Automation of your advertisingAI (of course!)Video ads (eg Google’s Bumper Machine) Responsive search ads become the norm