Just saving this one for later – a massive piece by Dawn Anderson diving into BERT.
No, I haven’t read it yet. Just need to block out 30 mins to soak up the goodness.
November 10, 2019
BERT
10November
November 9, 2019
CCPA Overview
09November
A good overview of CCPA in 7 mins by Kyle at HubSpot.
Not legal advice, just marketing notes.
CCPA = California Consumer Protection Act
November 4, 2019
Initial thoughts on HubSpot Landing Pages in HubSpot Marketing Starter
04November
HubSpot has added a cut-down version of Landing Pages in their HubSpot Marketing Starter version. This went live on 01 November. I’ve started playing with it, and have collected a few initial thoughts here. I’ll update it as I learn more (or am corrected on any points). The Good The things I really like are: very simple to use (similar user experience to their Drag and Drop email...
November 1, 2019
Databox training course: Predictable Performance
01November
Just loving that Databox have released this new course on predictable business performance.
I’ve signed up, have you?
October 31, 2019
Having a marketing mindset of openness
31October
If you’re a marketer take a moment to stop and think about how you respond when someone (anyone!) suggests a new marketing idea, channel or (dare I say it) growth hack. If your first response is to resist (as mine often is), then here’s a reminder to be more open. Marketing is constantly changing, so you need to open to new ideas, new processes, new opportunities. Sometimes the new...
October 30, 2019
Google penalties
30October
From an interview with ex-Googler Kaspar Szymanski: But the first and foremost, the most important thing to clarify—because this is a very common misconception—is the fact that there is no such thing as an algorithmic penalty.There are algorithms and manual penalties. Those can have a rather similar impact. They can feel like they are the same thing, but it is very important to understand...
October 25, 2019
How do you test and measure, if you can’t measure?
25October
As you may know one of my mantras is ‘test and measure‘. That is, always be testing things/ideas/tactics and measuring the results. Which is all fine and good if you can actually measure the results. But what should you do in situations where you can’t reliably measure? And how do you even know? Take for example the recent confirmations about Facebook inflating video metrics...
October 24, 2019
PPC Trends for 2020
24October
Yes the 2020 posts have started already! Brace yourself…
A useful post (as always) from ConversionXL, covering some of the key trends in PPC for next year.
Key points:
Automation of your advertisingAI (of course!)Video ads (eg Google’s Bumper Machine) Responsive search ads become the norm
October 8, 2019
Test and Measure
08October
In our podcast, Ian and I are always reminding our listeners to ‘test and measure’ – that is, to continually test new things and check if they work. If they do, double down. If they don’t, testing something else. Here’s an example of Instagram making changes based on analysing results. You don’t need to understand the actual item in the Insta example, instead...
September 22, 2019
tvCAD – Aussie Technology Success Story
22September
My friend Ewen (CADbloke) has been beavering away on tvCAD for many years now, polishing it into a successful software venture. It’s a niche piece of software, here’s the overview from his site: tvCAD makes cable schedules from your CAD wiring drawings, automatically and quickly and 100% accurately.tvCAD Very specific audience, very specific problem set, very specific solution. And it...