Interesting to see the trends in CMS usage over the years:
WordPress of course is the dominant player, but check out the growth from Shopify.
Also interesting to see Squarespace rising into 4th position alongside Wix. Looking at Squarespaceâ€™s recent S1 filing highlights they have 3.7M unique subscribers.
HubSpot (down at position 18) must be looking at this and seeing a whole world of opportunity – especially given how mature and easy to use HubSpot CMS is. More than a year ago when HubSpot announced CMS Hub Enterprise we mentioned (in episode 198) our surprise that there was no CMS Hub Starter version. Weâ€™re still scratching our heads…
Ian and I chat about this further in episode 242 of HubShots.