Content Management System (CMS) Trends

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Interesting to see the trends in CMS usage over the years:

WordPress of course is the dominant player, but check out the growth from Shopify. 

Also interesting to see Squarespace rising into 4th position alongside Wix. Looking at Squarespace’s recent S1 filing highlights they have 3.7M unique subscribers. 

HubSpot (down at position 18) must be looking at this and seeing a whole world of opportunity – especially given how mature and easy to use HubSpot CMS is. More than a year ago when HubSpot announced CMS Hub Enterprise we mentioned (in episode 198) our surprise that there was no CMS Hub Starter version. We’re still scratching our heads…

Ian and I chat about this further in episode 242 of HubShots.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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