Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
Look around. So many people just wanting to live their best lives. People from all walks of life. Young, old, ugly, beautiful, smart, dumb, rich, poor, short, tall… Should it be a crime if you deliberately get in the way of someone trying to live their best life? Perhaps. Should we incentivise helping people lead their best lives? If so, how? How can I live my best life? How can I help...
The Inverse Mission Law states: In a conversation, the time taken to state your company mission is inversely proportional to the dishonesty of that mission. Put another way: the quicker a company executive rushes to tell you their company mission, the more likely it is bullshit. I was at an AI conference a few weeks back, and within the first minute the executive proudly informed us their mission...
When I read this note from Dare, it really hit home: Being an AI-enabled worker is essentially about letting AI do all of your work and being competent enough to review & catch its errors.This leads to two outcomes:1. The output gap between the best workers and the average will explode.2. Entry-level workers are at a massive disadvantage.— Dare Obasanjo (@carnage4life.bsky.social) 2025...
Interesting to consider how low our standards of ‘quality’ have dropped in light of the inconsistent experiences we have with AI tools. The race between vendors driving constant, often buggy, sometimes dangerous, releases. Think back to when Dropbox was launched – there was a product that was as close to perfect on release as anything I can remember. The stakes were high (ie...
HubSpot launched their new marketing playbook – Loop Marketing – a few weeks back at their INBOUND conference. It’s worth chatting about: to get a sense of what is useful, versus what’s noise. I’ll cover a few cynical notes first, then highlight the good stuff. For a more detailed discussion about the topic, see also my video here: The Cynical View I’ve seen a bunch...
Steve Wozniak recently commented about wealth and success. His point was simple: “I gave all my Apple wealth away because wealth and power are not what I live for. I have a lot of fun and happiness… Life to me was never about accomplishment, but about Happiness, which is Smiles minus Frowns.” It’s an attitude that’s neither right nor wrong — but it’s right for him. Woz is very wealthy by many...
Drowning in HubSpot Updates? You’re Not Alone. If you’ve been inside HubSpot lately, you’ve probably noticed the flood of new updates, betas, and product changes rolling in. It can feel like every time you check the Product Updates page, there are dozens of new features — many of them marked ‘New to you’ — and it’s not always clear which ones are worth your attention. That’s a lot of...
When we first chat with new clients about their HubSpot portals, an early topic is about connecting their advertising platforms into HubSpot. I don’t have hard data, but I’d estimate that only 50% of clients portals we review have any of their ad platforms (Meta, LinkedIn, Google) connected. [1] HubSpot Ads Tool benefits For those clients who don’t have ads connected, we usually hear three main...
(Disclaimer: AI wrote this blog post based on my YouTube video here.) Using AI to Test Product Ideas We’re seeing more clients using AI to test product ideas. It’s fast, cheap, and offers instant feedback. But just like with most things AI-related, there’s a catch. Below is a real example of a simple service idea we ran through several AI tools – not to sell you on the idea, but to show you...
The topic of communities, a concept that has existed for decades, is currently undergoing a significant transformation. While many individuals are already part of numerous groups and communities, there is a clear indication that a strong move back to very specific, niche communities is occurring. This shift is primarily driven by emerging pain points within traditional social media platforms. The...