Back in 1971 Herbert A Simon noted the rising abundance of information and, in turn, the scarcity of attention:
…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
His views are likely the foundation of what we refer to now as the attention economy.
If we agree with the notion (and I do) that attention is one of our scarcest resources, then it […]