Strategy versus Tactics


A handy analogy to use next time you’re trying to remind someone about tactics versus strategy.

  • Strategy is the recipe
  • Tactics are the ingredients/utensils

When you’re asked what your strategy is for the year ahead, tell them about the cake you’re baking, not the spoon and flour you’re using.

Hat tip to Chris Voss and Never Split the Difference for this reminder.

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By Craig Bailey