Craig Bailey

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Perspective Taking

By Craig Bailey
In General
1 Min read
P

What is empathy? It’s a word often used to describe… something. In Australia, our federal Government has practically diluted the word of any meaning as a result of their ’empathy training’ deflection of responsibility. Lately, there’s talk of replacing the term with the phrase ‘perspective taking’. I like this. I think it’s helpful. Yes, it has its...

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Get Better Soon

By Craig Bailey
In Humour, HubSpot
1 Min read
G

I loved this tweet: Bought a ‘Get Better Soon’ card for a colleague. Not sick, just think they can do better.— Emergency&BushfireKits (@EmergencyBK) December 26, 2021 In case the embed code ever stops working, here’s the text of the tweet: “Bought a ‘Get Better Soon’ card for a colleague. Not sick, just think they can do better.” Made me laugh. Made me...

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Content Management System (CMS) Trends

By Craig Bailey
In Marketing
1 Min read
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Interesting to see the trends in CMS usage over the years: WordPress of course is the dominant player, but check out the growth from Shopify.  Also interesting to see Squarespace rising into 4th position alongside Wix. Looking at Squarespace’s recent S1 filing highlights they have 3.7M unique subscribers.  HubSpot (down at position 18) must be looking at this and seeing a whole world...

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Amazon execution

By Craig Bailey
In Marketing
2 Min read
A

Australia Post Parcel Lockers versus Amazon Hub Lockers In Australia our postal service provides lockers you can get parcels sent to. You get a text or email to let you know a parcel has arrived and they are accessible 24 x 7 to pick up. Very handy. However, they are limited by the logistics capabilities of Australia Post, which means they don’t do deliveries on weekends (seems crazy right, but...

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Do I Need to Show the Cookie Consent Popup?

By Craig Bailey
In Marketing
2 Min read
D

This is a question we are asked regularly – do I need to show those annoying Cookie Consent popups? The answer depends on:  where you are located, and where your target audience is located. Specifically for Australia, where we are based (and predominantly target), it turns out we don’t have to. Here’s the advice from Legal Vision – an Australian Legal advisory:...

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Opting out of NPS Surveys

By Craig Bailey
In Marketing
1 Min read
O

On another topic entirely… This one’s a bit of a pet peeve of mine… it seems every company I interact with these days sends me a survey of some type (usually NPS) after the most minor of contact (eg rate our service after a 30 second web chat bot interaction). I used to ignore most of them, but then they got annoying and I started marking some of them as spam. Which probably isn’t...

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Suggestibility and Twitter

By Craig Bailey
In Marketing
2 Min read
S

I realised a few years ago just how suggestible I was. Possibly quite gullible as well (at least that’s what people tell me lol). This is one of the reasons I’m not on social much – a simple ad or post in my timeline often drives behaviours that I don’t really want (eg buying things, eating things). For the last year I’ve been running an experiment on Twitter where I mute every...

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HubSpot Workflows versus Sequences

By Craig Bailey
In Marketing
2 Min read
H

This is a comparison that often confuses users – when to use Workflows versus using Sequences. We’ve discussed this in previous shows (listen to episode 110 for a good overview) but it’s worth revisiting. BTW shoutout to Sera at HubSpot who reminded me about this when we caught up recently. As she noted, we’re all busy, and thus automating (appropriately) where possible is a path to...

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Craig Bailey

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