Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Unity and Communication

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I don’t use Unity and don’t really understand what it does, but boy do I know all about the outrage their new pricing model has generated.

A classic example of poor communication causing havoc. The reputation hit is significant.

Another case of perception being more important than reality.

Fear of Becoming Obsolete (FOBO)

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Didn’t realise that FOBO (Fear Of Becoming Obsolete) , but thanks to this Gallop News poll I do now. The article confidently highlights the fears of U.S. workers of becoming obsolete due to AI are increasing (up from 15% to 22%). The ‘findings’ go on to break down the fears amongst age groups (younger people are more worried) and household income (lower salary earners are more...

ChatGPT Water Usage

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Good article covering the water usage in data centres, with a focus on those used for training AI. [Aside: Interestingly, the Techmeme summary title is a little click-baity (which is unusual because techmeme usually takes the hype out of articles).] The summary seems to be that data centres can take up to 1 litre of water for every 100 ChatGPT prompts from users. The calculation comes from a...

The Four Voices of the Yes Campaign

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This is a follow up post to my The Four Voices of the No Campaign article last week. As per that previous post, a few introductory notes: This is based on my personal sphere, I’m not pretending it is representative of the wider community This won’t discuss any of the issues, it is purely about the groups that are voting Yes With that said, here’s my current observation of the...

The IRS and AI

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From The New York Times: The Internal Revenue Service has started using artificial intelligence to investigate tax evasion at multibillion-dollar partnerships as it looks for ways to better police hedge funds, private equity groups, real estate investors and large law firms. NYT Assuming this does focus on the bigger players (often the smallest tax payers) and has safeguards in place , I’d...

ChatGPT Usage

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SimilarWeb reckons ChatGPT usage is dropping (according to this Reuters article). See also this report from back in July 2023 reporting on a 10% drop in web traffic to the ChatGPT site. Note: this is only looking at web traffic trends, ie it excludes apps and API traffic (which one would assume is growing). Difficult to say what this means for ChatGPT (versus AI interest in general), but given...

Amazon Kindle books and AI

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Amazon has updated it’s Content Guidelines for Kindle books to require indication of AI generated content – here’s the full section that’s relevant: Start quote: “Artificial intelligence (AI) content (text, images, or translations) We require you to inform us of AI-generated content (text, images, or translations) when you publish a new book or make edits to and...

LastPass Unravel

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The LastPass security issue continues.

Summary:

A bunch of seasoned, security minded crypto investors are finding their wallets drained

So far, $35M has been confirmed

A common trait is they had their seed phrases stored in LastPass prior to the security incidents last year

If this ends up being confirmed as a LastPass hack outcome, then it’s only the start of a bunch of knock-on effects.

The Four Voices of the NO Campaign

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A few introductory remarks (since this is such a passionate topic): This is based on my personal sphere, I’m not pretending it is representative of the wider community This won’t discuss any of the issues, it is purely about the groups that are voting No It will likely be updated based on feedback from smart people than me As I see it there are four main groups (‘voices’)...

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