Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
One quick answer: can we see it? And does seeing it invoke an emotional response? Trying to get to the bottom of what clients perceive as valuable is challenging, but I’ve started to realise an important part is whether they can see it. Whether they can point at it. Whether they can easily show it to others. A few examples to highlight the differences: Improving the efficiency of a sales...
I’m guessing 1 in 5 of the posts I see on LI these days is ChatGPT generated. They have that slightly fake feel about them, that we’re all starting to become attuned to. The equivalent of seeing an airbrushed ‘candid’ photo in your feed. Not off-putting, but not completely authentic. Your mileage may vary. Not that there’s anything wrong with this, and frankly it...
Information is plentiful, insight is not. We all produce a lot of information. But to be valuable and actionable we need to convert it into insights. The transformation usually follows this path: Information => Knowledge => Insights Let’s start with some simple descriptions and then an example to understand the process. Information is essentially data. It can be observations...
Apple is discontinuing customer support via Twitter (X), YouTube and it’s own Apple Support Community forums, according to a MacRumours post. Timeframe for this to be completed is before end of year (likely by November). This means that if customers requests support (eg via the @AppleSupport account on X) they’ll receive automated replies at best, and likely no replies on other...
Who knew? Incredible finding! In a bizarre study that confirmed the obvious, researchers have confirmed that texting while walking increases your changes of falling. I’m not making this up. As I noted at the time, I’m looking forward to their next study investigating: ‘Whether falling asleep at the wheel increases the chances of a crash’ But jokes aside, there’s...
Remember when conversations with potential suppliers were… conversations. Where they were actually interested in your problem and confirming they were a fit for providing a solution. Ahhh yes, the good old days (of 0% interest). Perhaps it’s because nobody cares about the customer anymore, or perhaps it’s lack of training, but most calls these days aren’t conversations...
I was having dinner with a close friend recently, and confiding how down and unfulfilled I felt at times. It seems that this year has been a grind. He helped me take a step back and review what has changed in my daily routine that could be a contributor. After some probing an insight revealed itself: the move from working in the business, to working on the business, has unintended consequences on...
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Saw this quote while reading a book (from 2003) recently: The world is divided into people who think they are right I’ve been trying to find the original source, but no luck so far. Perhaps it’s just one of those timeless quips… Here’s the closest I could get: There Are Two Classes of People in the World; Those Who Divide People into Two Classes and Those Who Do Not Quote...
Interesting perspective from Casey Newton on Platformer regarding his lack of success with note taking apps and approaches. Here’s the quote that most are using: Initially, I threw myself into this kind of associative note-taking. I gathered links around concepts I wanted to explore (the internet enables information to travel too quickly, for example, or social networks and polarization)...