In a bizarre study that confirmed the obvious, researchers have confirmed that texting while walking increases your changes of falling. I’m not making this up.
As I noted at the time, I’m looking forward to their next study investigating: ‘Whether falling asleep at the wheel increases the chances of a crash’
But jokes aside, there’s actually some useful lessons from this:
- Yes, you can still get funding to research the bleeding obvious
- Yes, you can still get news coverage when confirming the obvious
Use this as you will.