Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
Saw a post on Threads lamenting how non-marketers often underestimate just how hard marketing is – in the post the activity in focus was social media management. Here’s the post: Every so often, one of my posts about the struggles social media managers face will make its way outside of marketing circles and I’ll get replies like “How is posting on social media a real job...
I used the YouTube Digest extension (thanks to Allen for the recommendation) to summarise the latest episode of HubShots on YouTube, and here’s what it prepared (I was impressed): Customer Perspective 00:00 Customers may not be aware of or interested in company events like inbound conferences. Focus on providing value to customers and helping them provide value to their own customers...
Seeing a number of small to mid-size companies rolling out ‘initiatives’ purely for show. Usually driven by people within the company feeling the need to be seen ‘doing something new’… Digital transformation projects are a good way to disguise this. As are branding projects. Why? Because the easiest way to be seen to be doing something is for it to be easy to point to eg new website, new...
A reminder to myself to continue to focus on profit growth (as opposed to revenue, headcount, toys, etc).
So many companies doing it tough this year.
Small and large.
For example, I wonder if Atlassian will ever make a profit…
A reasonably useful rule of thumb when starting new consulting projects with clients:
Understand big outcomes, solve micro problems
You must understand the overall context and expected outcomes – broad and wide ranging as they are.
But focus intensely on solving small pieces, bit by bit.
At some point – pretty soon I suspect – we won’t even find AI related lawsuits (like this recent one) newsworthy.
They’ll just be common place.
Like most other legal matters involving copyright.
A note to myself really… So many books, videos and social post threads focus on the rare exceptions (in business, wealth, fitness, etc) and pull out takeaways to apply in general. Seems a sure path to failure – since if it were really just a few principles that made the difference, then they wouldn’t be the exceptions. So, don’t study the edge cases as your playbook for...
There’s always outrage over Elon’s latest ‘idea’ for Twitter/X, and his recent $1 charge for users to post is no exception. Not that I think it’s a particularly good idea, but I’m surprised at how much pushback paying for something gets, usually along the lines of: “I will never pay a subscription just to use a social platform – it’s outrageous they...
Sometimes I ask myself:
What should I be doing in this moment?
Why am I resisting it?
What is the discomfort I’m trying to avoid?
Can you relate?
Episode 304 of HubShots is out – in this monster episode (over an hour long) Ian and I chat through: HubSpot’s recent product announcements and what we can learn from them Is HubSpot a CRM or a Customer Platform? Campaign Assistant, now with added AI Prospecting tool benefits The Workflow cleanup feature is pretty handy Using WordPress and HubSpot CMS together HubSpot Guide Creator What...