CategoryMarketing

It seems the 'B2B never use Facebook' myth just won't die.

Received this terrible outreach email from a major software company: I get lots of spam, but it’s usually from low quality companies I’ve never heard of. This is from a major software player – which is probably why it managed to avoid the spam filter make it into my inbox. Everything about this is bad, from the missing data (ie they didn’t even bother to search for my...

This parody doing the rounds is spot on: It seems as though the disdain we had for self-proclaimed social media experts (#SMEGs) is transferring to so-called thought leaders. And rightly so. Everyone wants to be a thought leader these days. And it’s just getting ridiculous. In the race to be seen as thought leaders it seems that actually having any critical thinking is considered a hurdle...

Fascinating insights (as always) from Pew Research with this piece covering how social network users get their news. If I were to ask you which social media platforms you thought most people got their news from what would you say? Facebook – yes, of course Twitter – you’d suspect so LinkedIn – absolutely That would be my three. Here’s what the Pew Research survey...

Fascinating insights from Pew Research about the reading habits of mobile users. In a study of 117M mobile interactions: The analysis finds that despite the small screen space and multitasking often associated with cellphones, consumers do spend more time on average with long-form news articles than with short-form. Indeed, the total engaged time with articles 1,000 words or longer averages about...

You might have seen posts like this one from Drift where companies discuss their amazing new idea about un-gating content ie no more forms to be filled out in order to access ebooks and the like. There’s a follow up here, and then an Inbound.org discussion where other marketers chime in. A few thoughts: if this works for Drift, that’s great, but don’t assume it will work for you...

Thanks to Elissa Hudson and HubSpot for the latest post on the XEN blog. An excellent overview for any marketing managers thinking through their Facebook strategy.