Email marketing to people who gave you their business card

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Just going to put this link from Legal Vision here for future reference.

I come up against this all the time with customers – they collect business cards at tradeshows and events and immediately add the contacts to their email newsletter list.

It can be a bit of an awkward discussion, but it should be clear:

The question is whether a person providing their business card is consent to receiving commercial electronic messages. Under Schedule 1 of the Act, consent is either express or reasonably inferred from the conduct and business relationship of the individual or organisation concerned.

Australian Communications and Media Authority v Clarity1 Pty Ltd (ABN 60 106 529 604) and Another (2006) 229 ALR 658

Summary: don’t send emails to people who haven’t given you their consent. And if you have to ask for clarification on whether they’ve given you their consent, assume they haven’t.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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