CategoryMarketing

BloomBerry

Potentially useful tool for analysing the types of questions people are asking about a topic:
BloomBerry is an ever expanding database containing millions of real questions from across the web.
Questions are then intelligently grouped into topics for easy analysis.
But heavily weighted with Quora posts it seems – for example.

Who the hell uses QR Codes?

I was reading through Belle magazine this morning – this is a higher end magazine covering interior design and beautiful apartments/homes. One of the early ads (ie expensive placement) was this double-page spread: My eye was caught by the QR code in the bottom right corner. I’m always amazed when companies promote a QR code – seems like a waste of good call-to-action real estate...

You’re on the waitlist

Kinda strange how some companies start promoting a new product, get you excited and then after you signup they tell you you’re on the waitlist. Worse, they then hit you with an email followup sequence that typically: congratulates you for being on the waitlist promises to advance you on the waitlist if you tweet about them tells you about the founders and what their hopes are for the...

Email marketing to people who gave you their business card

Just going to put this link from Legal Vision here for future reference. I come up against this all the time with customers – they collect business cards at tradeshows and events and immediately add the contacts to their email newsletter list. It can be a bit of an awkward discussion, but it should be clear: The question is whether a person providing their business card is consent to...

Facebook ad reporting is likely bogus, but does that mean we shouldn’t use them?

In a word: no. It’s hard to dispute the findings that Facebook’s measurement and reporting of ad stats (especially video impressions) is anything other than inflated. But that just means you need to focus more closely on ‘real’ goals. The days of reporting just on impressions are hopefully rare for you these days. Instead aim to think in conversions and (ideally) revenue...

Brian Halligan on Marketing in 2017

A good read from Brian as he looks towards the opportunities in 2017 and marks it as the second act of inbound marketing. Worth reading in full, but summarised as: 1. Invest in video. Diversify your content playbook to include social + video in addition to text + search. 2. Live in social. We’re not B2B or B2C marketers — we’re business to human marketers. Humans live in Snapchat...

Black Friday Buyer’s Remorse

Is it just me, or does it seem as though for every one amazing Black Friday and Cyber Monday offer you receive there’s two that give you buyer’s remorse: you purchased it previously and now you have an email slapping you in the face offering it for up to 80% less than you paid. Case in point: I purchased a HubSpot theme for $1200 earlier in the year. This morning I received an email...

Communication, not narcissim

This comment from Evan Spiegel (mentioned as part of the Snap, Inc Spectacles reveal in WSJ) is useful: “People wonder why their daughter is taking 10,000 photos a day. What they don’t realize is that she isn’t preserving images. She’s talking.” This is a key insight that most of the *older* generations don’t appreciate. Behaviours change, and whilst a snap-happy younger...

Cost of Acquisition versus Cost of Nurture

One question customers ask semi-regularly is: how do I reduce my contact database cost? That is, they feel that the cost of keeping their contacts database is too expensive – and they want to know how to reduce the cost – ie by removing contacts. This applies (obviously) to contact databases that are priced on a per contact basis (eg MailChimp, ActiveCampaign, HubSpot, etc)...

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