Pushing into Pinterest. Yes, for B2B

When I mention Pinterest, what’s your initial reaction in terms of marketing for B2B?  Not a fit? Our audience isn’t there. It doesn’t convert. etc? If so, then here’s a little prompt to ‘test and measure’. We started running small tests on Pinterest in November last year, with the aim of seeing whether we could use Pinterest to build awareness in the B2B...

Privacy: CCPA – it’s GDPR all over again

You remember the panic around GDPR right? Even if you weren’t targeting audiences in Europe, you were across the privacy changes this new regulation ushered in. What about CCPA? It’s going to be GDPR all over again, but this time in the US, slated for 01 January 2020. Technically it’s limited to California, but in practice this will be an important consideration for...

Attribution, AI and Data – The Marketer of the Future

As a marketer, you might think your role is just about planning campaigns – after all, that seems to be where our time gravitates to. Some days it seems like all we’re doing is chasing down assets, thinking about targeting, messaging and deadlines. But is that what we’ll be doing in our roles in 5 years time? I tend to think not. Instead I think we’ll be increasingly data...

Facebook Location Targeting gotcha

If you do a lot of location specific targeting with Facebook ads then you may have experienced an issue with leads coming from outside your targeted area (eg you target Sydney, but get leads in Canberra). Not only does it waste ad spend budget, it also wastes time following up the leads and qualifying them out. Turns out this is a known problem, and after discussing with Facebook Support...

Marketing = Building trust

To paraphrase Seth Godin’s latest book, marketing is, at its heart, about building trust. It’s something I’ve thinking about deeply lately. Is the work we’re doing for clients, for their clients, helping build trust? Suggestion: think about this next time you prepare an ad, an article, an email, a campaign, a strategy – perhaps even when you write your next blog post...

Grow with HubSpot Event in Sydney

HubSpot runs a bunch of events around the country each year (I’m specifically thinking of Australia, but it’s likely true in most countries).  If you’re in Sydney, you may be interested in their next event. It’s on Tuesday 06 August, and you can get a 50% discount on tickets using this link. Would I recommend attending? I’ve thought about this a bit, and...

Artificial Content Intelligence

A good example of what artificial intelligence can knock out theses days – consider this blog, which is almost* entirely ‘written’ by artificial intelligence. The content, the authors, even their photos, are all fake – generated by algorithms. Ian and I chat further about this in Shot 1 of episode 163 of HubShots. *Almost everything – the post titles are created by a...

Content repurposing

Episode 71 of HubShots is up – in it we chat about content repurposing, and in particular:

three HubSpot tips for identifying content on  your site that is working well
an overview of different formats to repurpose to
two key ideas for syndicating repurposed content on

Plus I have a rant about popups.


Potentially useful tool for analysing the types of questions people are asking about a topic:
BloomBerry is an ever expanding database containing millions of real questions from across the web.
Questions are then intelligently grouped into topics for easy analysis.
But heavily weighted with Quora posts it seems – for example.