HubShots 168: HubSpot Attribution

In episode 168 of HubShots, Ian and I chat through what attribution means in terms of marketing. Turns out it means different things to people. Here’s a few different ways people think of attribution: the HubSpot timelinethe HubSpot Sources Reportthe HubSpot Attribution reportthe Google Analytics channels report These are all correct in their own context. For some enterprises though...

HubSpot versus MailChimp

In episode 166 of HubShots – the HubSpot focussed podcast for marketing managers – Ian and I chat about HubSpot’s announcement about adding even more features to their free version. This time it’s email sending capabilities. For free.

Yes, great news right? In the show we think through how this compares to MailChimp’s revamped approach.

Podcast thinking

Seth encourages you to start a podcast. Now is the time. Of his reasons, the third is the compelling one for me: A podcast helps you think more clearly. When you know you need to talk about something you care about, you’ll work to make your thinking more accessible and cogent–and because it’s spoken, not written, you may very well get past that block we were taught in third grade. When Ian...

The Ultimate List of Ultimate Guides

We all know HubSpot is a content machine – so impressive on so many levels.

Here’s an example of how they’re completely dominating the ‘ultimate guide’ space:

They are #crushingit (that one’s for you Daniel).

HubSpot and Privacy

Interesting to see that HubSpot is removing location tracking in its Activity feed. Here’s their reasoning: “While email tracking can prevent over-emailing and help you time your follow-up in a relevant way, the location data attached to that tracking did not add enough value to either the user or the end-customer-experience.” Although their post mentions ‘not enough...

HubShots 165: Diving into HubSpot’s Drag and Drop email editor

Episode 165 of HubShots, the Unofficial Down Under HubSpot Podcast :-), is out. Ian and I chat about the pros and cons of the new drag and drop email editor. The summary is: it’s very simple and enjoyable to usebut with simplicity comes limitationincluding not being able to add CTAs (but we go through a workaround to enable this)and not being able to change things like line height Overall...

HubSpot’s Free Email with CRM play

“Thank you MailChimp, we’ll take your wonderful freemium model with email – that has worked so well for you for the last decade and you recently decided to discontinue – and slot it nicely into our CRM.” That, I imagine is what went through a number of people’s minds when HubSpot announced their (also wonderful) freemium email model now available* in HubSpot...

Grow with HubSpot Event in Sydney

HubSpot runs a bunch of events around the country each year (I’m specifically thinking of Australia, but it’s likely true in most countries).  If you’re in Sydney, you may be interested in their next event. It’s on Tuesday 06 August, and you can get a 50% discount on tickets using this link. Would I recommend attending? I’ve thought about this a bit, and...

[Episode 73] Infuriating Signup Offers

Ever responded to a promotion of a free trial only to find out they then ask for your credit card? Infuriating right?
In episode 73 of HubShots I highlight a recent experience, plus review some of the new HubSpot features including the new ShutterStock integration – sweet!

HubShots Chat Bot

We released a very simple Facebook chat bot for the HubShots podcast.
You can chat with HubShots Bot here.
The bot is built in Chatfuel, and thanks to Matt Barby for his post here giving an introduction.