HubShots 168: HubSpot Attribution

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In episode 168 of HubShots, Ian and I chat through what attribution means in terms of marketing. Turns out it means different things to people.

Here’s a few different ways people think of attribution:

  • the HubSpot timeline
  • the HubSpot Sources Report
  • the HubSpot Attribution report
  • the Google Analytics channels report

These are all correct in their own context. For some enterprises though, attribution is about far more.

For example, recently a client asked if we could report on:

  • what impact does the number of sales people working on an account have in terms of close rate, and close time

That’s a pretty sophisticated question, and very difficult to report on out of the box. But it’s become a more common request.

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About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey

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