In episode 168 of HubShots, Ian and I chat through what attribution means in terms of marketing. Turns out it means different things to people.
Here’s a few different ways people think of attribution:
- the HubSpot timeline
- the HubSpot Sources Report
- the HubSpot Attribution report
- the Google Analytics channels report
These are all correct in their own context. For some enterprises though, attribution is about far more.
For example, recently a client asked if we could report on:
- what impact does the number of sales people working on an account have in terms of close rate, and close time
That’s a pretty sophisticated question, and very difficult to report on out of the box. But it’s become a more common request.