HubSpot Serverless Functions

Ian and I chat about this in Shot 2 of HubShots 200. HubSpot Serverless functions are a way to write Javascript functions in HubSpot to interact with both HubSpot objects (eg HubDb table or contact object) as well as other systems (eg writing out to an external platform. Simple example – you can’t write to HubDb from HubL or via a Workflow. Instead you would use serverless...

We made it to 200

We made it to episode 200 of HubShots – the HubSpot focussed podcast I co-host with Ian Jacob.

In this episode we reflect on the last 4+ years of HubSpot as well as marketing and sales in general.

I hope you enjoy it – thanks for your support, and here’s to another 200.

And I’m especially thankful to Ian for suggesting it back in 2015, and forcing me to give it a go.

HubSpot Deal Workflows: Quick Tip

The Sydney HubSpot User Group (HUG) is on tomorrow night (details here).

I’ll be giving the HubSpot Tip of the Night – a quick 5 minute tip for using HubSpot.

The tip covers how to use HubSpot Deal Workflows to send internal notification emails, SMS, tasks and Slack updates.

Here’s a video of the tip (starts around 01:20):

Initial thoughts on HubSpot Landing Pages in HubSpot Marketing Starter

HubSpot has added a cut-down version of Landing Pages in their HubSpot Marketing Starter version. This went live on 01 November. I’ve started playing with it, and have collected a few initial thoughts here. I’ll update it as I learn more (or am corrected on any points). The Good The things I really like are: very simple to use (similar user experience to their Drag and Drop email...

HubShots 175: Contact Cleanliness

In episode 175, Ian and I chat about keeping your contact database clean.

Includes the new HubSpot feature for finding all hard bounced contacts, plus chatting through using Neverbounce to cleanse your contacts.

HubSpot post on chatbot strategy

Sometimes I worry about posts like this from HubSpot. The opening sentence references Gartner predicting that by 2020 customers will manage 85% of their enterprise relationships without interacting with a human… Interesting stat. Turns out it is from a brochure for a Gartner event in 2011: Which is not to say it isn’t true and accurate… perhaps it still is. But I’d love to...

HubShots 172: Sales workflows, clean lists, persona challenges, billboards

HubShots episode 172 is now available – originally posted here. This episode we chat through sales workflows, keeping contact lists clean, challenges with personas, plus advertising on billboards. Listen to the episode here: HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems...

HubShots 168: HubSpot Attribution

In episode 168 of HubShots, Ian and I chat through what attribution means in terms of marketing. Turns out it means different things to people. Here’s a few different ways people think of attribution: the HubSpot timelinethe HubSpot Sources Reportthe HubSpot Attribution reportthe Google Analytics channels report These are all correct in their own context. For some enterprises though...

About Craig

I'm the co-host of HubShots and the CEO of XEN - helping mid-large B2B companies with their digital marketing and lead generation.

Craig Bailey