Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

I’m involved with two agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Latest stories

CLARITY: Flash versus Flex versus Silverlight

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Summary: Flex is to Adobe as Silverlight is to Microsoft Silverlight is often referred to as Microsoft's version of Flash, however it is more correct to say it is Microsoft's version of Flex. You could say the following… Silverlight 1.0 = Flash Silverlight 2.0 = Flex [UPDATE: Silverlight 1.1 has been re-branded as Silverlight 2.0] Here's a very basic comparison of Flex and...

CLARITY: SharePoint – WSS versus MOSS

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There's still plenty of confusion out there about SharePoint, particularly around what is included in WSS versus MOSS. Part of the problem is that there is soooo much information about SharePoint that the simple details get lost… So, let's go through the various options, comparing WSS with MOSS Standard and MOSS Enterprise as simply as possible. I'll exclude technicalities (eg...

Zoho now working offline

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A step in the right direction, and again Zoho leads the way. They've Google Gears enabled their Zoho Writer, so that it can be used offline. One day all 'online' apps will work offline seamlessly and we'll look back and wonder why this whole 'need to be connected' hurdle was ever designed in the first place. But then again, when that day arrives we'll all probably have...

Stephen King loves Britney Spears

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Well, not really. This wonderful interview with Stephen by Time magazine is a nice rebuke to what the media tells us is important news. IF the media is right about what is important to the public, then we should be making Britney Spears and Lindsay Lohan the Time Persons of the Year. Or so claims Stephen. He makes a good point. Technorati Tags: Stephen King, Time Magazine, Britney Spears, Lindsay...

SBTUG: This Wed with Social Networks, and Silverlight. Plus a great Prize

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Another (!) big night this Wed 28 November 2007 with Laurel Papworth and Michael Kordahi presenting. Both sessions will focus on the business value of their respective topics – eg is social networking of use to businesses? Is Silverlight really of interest to companies at this stage? The answer to both is Yes. Come along and find out why. A bit about the speakers: Laurel is a Social Media...

CLARITY: Microsoft is a marketing company

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Not wanting to be too much of 'well duh' post, but I thought it was worth reminding ourselves that in software we need to be focusing extensively on marketing and sales. It all too easy to get caught up in the development, to the detriment of the marketing. I've (finally) finished 'Partnering with Microsoft' by Ted Dinsmore and Edward O'Connor. It's a little dry, and...

CLARITY: SaaS versus S+S

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If, like me, you'd just assumed that Software + Services (S+S) was Microsoft's way of trying to take over and re-brand an existing concept – namely Software as a Service (SaaS) – then the following diagram is a helpful corrective. It's taken from page 18 of Issue 13 of the Architecture Journal (download here), and is a nice overview of how S+S and SaaS relate to each other...

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