Craig Bailey

Use HubSpot Better

Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.

(If you are looking for the Content is King post by Bill Gates it is here)

I’m involved with three agencies in Sydney:

  • The first is XEN Systems. We help government departments and mid-large B2B technology companies with their sales and marketing strategy, including implementation and training in HubSpot 
  • The second is XEN Create. We provide premium graphic design services to companies, with a focus on using the latest AI tools, including Midjourney
  • The third is XEN Solar, where we help high quality solar companies (dealers, installers) with their sales and marketing processes.

I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.

Craig Bailey presenting

Latest stories

Artificial Intelligence stuff

By Craig Bailey
In Technology
2 Min read
A

I’ve been reading a bit around AI lately. It started with this piece in the New York Times which focusses initially on Google (in particular Google Translate) and then the extraordinary speed with which they’ve reorganised the entire company around AI. And then the ‘arms race’ to AI control in the industry: Google’s decision to reorganize itself around A.I. was the...

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Jobs and dignity

By Craig Bailey
In Personal
2 Min read
J

I love it when reading an article changes my view on things. This article on Bloomberg changed my view on ‘making up jobs’. The author (Noah Smith) writes: I recently wrote that the government should focus on getting people jobs instead of just mailing them money. Ideas for doing that range from government employment guarantees to public-works programs to tax incentives for...

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Black Friday Buyer’s Remorse

By Craig Bailey
In General Tech, Marketing
2 Min read
B

Is it just me, or does it seem as though for every one amazing Black Friday and Cyber Monday offer you receive there’s two that give you buyer’s remorse: you purchased it previously and now you have an email slapping you in the face offering it for up to 80% less than you paid. Case in point: I purchased a HubSpot theme for $1200 earlier in the year. This morning I received an email...

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Communication, not narcissim

By Craig Bailey
In Marketing
1 Min read
C

This comment from Evan Spiegel (mentioned as part of the Snap, Inc Spectacles reveal in WSJ) is useful: “People wonder why their daughter is taking 10,000 photos a day. What they don’t realize is that she isn’t preserving images. She’s talking.” This is a key insight that most of the *older* generations don’t appreciate. Behaviours change, and whilst a snap-happy younger...

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Amazon versus Book Depository

By Craig Bailey
In General
1 Min read
A

This is why I always use Book Depository these days. Book Depository is more expensive for the books themselves, but Amazon totally fucks you over with the shipping. And their shipping timeframes are ridiculous too (4 weeks to ship a book, seriously?) Book Depository total for 3 books: $72.20 Amazon total for 3 books: $127.18 Book Depository: Amazon: btw worth mentioning that buying through these...

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Cost of Acquisition versus Cost of Nurture

By Craig Bailey
In Marketing
3 Min read
C

One question customers ask semi-regularly is: how do I reduce my contact database cost? That is, they feel that the cost of keeping their contacts database is too expensive – and they want to know how to reduce the cost – ie by removing contacts. This applies (obviously) to contact databases that are priced on a per contact basis (eg MailChimp, ActiveCampaign, HubSpot, etc)...

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Craig Bailey

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