Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
What else do you need, when you have a post like this about a rescue goat that has anxiety and only calms down when she wears her cute little duck suit. And she’s called Polly. There’s more cute pictures on The Dodo here. And there’s this: Cute video by @thedodo 😘 A video posted by Goats of Anarchy (@goatsofanarchy) on Dec 14, 2016 at 12:33pm PST See also: Goats of...
Fascinating article from Nir Eyal on new findings related to willpower. Over the past decades the theory of ego-depletion had gained traction: Psychological researchers have a name for this phenomenon: it’s called “ego depletion.†The theory is that willpower is connected to a limited reserve of mental energy, and once you run out of that energy, you’re more likely to lose self-control...
In a word: no. It’s hard to dispute the findings that Facebook’s measurement and reporting of ad stats (especially video impressions) is anything other than inflated. But that just means you need to focus more closely on ‘real’ goals. The days of reporting just on impressions are hopefully rare for you these days. Instead aim to think in conversions and (ideally) revenue...
A good read from Brian as he looks towards the opportunities in 2017 and marks it as the second act of inbound marketing. Worth reading in full, but summarised as: 1. Invest in video. Diversify your content playbook to include social + video in addition to text + search. 2. Live in social. We’re not B2B or B2C marketers — we’re business to human marketers. Humans live in Snapchat...
Thoughts on Troy's thoughts
Found these via John Gruber (here and here), discussing the growing problem of not being able to detect bullshit. For example, the following is complete bullshit: We live in the age of information, which means that we also live in the age of misinformation. Indeed, you have likely come across more bullshit so far this week than a normal person living 1,000 years ago would in their entire lifetime...
Ghostery currently has 10 trackers on their site.
As embarrassing as the Galaxy Note 7 debacle has been, and even with the initial slowness with which Samsung responded, I have to say I’m impressed with how high the recall rate has been – up to 93% in the US as of a few weeks ago. And with T-Mobile now rolling out the kill-switch for any remaining Note 7s, the rate will further increase. That’s a good result. An example of...
From Fortune’s article: The Ugly Unethical Underside of Silicon Valley A few quotes tell the story. For starters: “What if Theranos is the canary in the coal mine?†says Roger McNamee, a 40-year VC veteran and managing director at Elevation Partners. “Everyone is looking at Theranos as an outlier. We may discover it’s not an outlier at all.†Because: So inexperienced people are...
Fascinating articles from the NYT about Snopes – ‘the definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation.’ Snopes is now helping with general fact checking for Facebook, and as a result finds itself under attack, which may or may not be a good thing… It’s easy to laugh at people who get fooled by fake news and...