Hi, I’m Craig Bailey and this is my personal blog where I write about technology, business systems, HubSpot, marketing strategy and general life experiences. You can read my posts here.
(If you are looking for the Content is King post by Bill Gates it is here)
I’m involved with three agencies in Sydney:
I also co-host HubShots, the podcast and YouTube show focussed on getting the most out of HubSpot. We are the creators of the HubShots Framework.
A useful read for marketing managers structuring their teams. Kipp Bodnar, CMO of HubSpot, notes how he’s re-structuring their teams based on changing needs: The goal isn’t to find a perfect org structure. Instead, find a structure that is right for right now, one that reflects what you are currently prioritizing — and deprioritizing — and sets you up to leverage your current...
Good rebuttal to The Guardian’s report on insecurities with WhatsApp. If true (ie that The Guardian is wrong), then this is a very dangerous issue they’ve potentially created for people in some countries. Zeynep Tufekci writes: The behavior described in your article is not a backdoor in WhatsApp. This is the overwhelming consensus of the cryptography and security community. It is also...
I’ve been harsh on the HubSpot add-ons in the past. But the Ads add-on is *finally* worth investing in. It now supports Facebook Lead Ads, as well as Instagram. Which means that Google AdWords, Facebook Ads and LinkedIn Advertising are now all pulled in and part of the reporting. And the kicker – ROI is now (optionally) calculated based on Deal values. ie this is real ROI being...
Problem: How to avoid the Facebook timesuck Solution: Get other people to do it for you The Bloomberg article on Mark Zuckerberg having others manage his FB communications shouldn’t really be surprising: Zuckerberg has help, lots of it. Typically, a handful of Facebook employees manage communications just for him, helping write his posts and speeches, while an additional dozen or so delete...
For all the good that self-driving cars will bring, there’s always a way to look on the bad side: As technology takes the wheel, road deaths due to driver error will begin to diminish. It’s a transformative advancement, but one that comes with consequences in an unexpected place: organ donation. Here’s why: It’s morbid, but the truth is that due to limitations on who can...
I wish there was an extension or app tweak that would replace emojis with words. Yes, actual words.
Emojis used to be a way to enhance a tweet or message, or add some humour to it. Perhaps even spice it up 🍆.
Now though it seems people often use them to replace writing. The result is that most tweets with emojis now take twice as long to read, due to having to decipher them first.
Interesting attack on JIRA (and any ticket based project planning approach for that matter) from Jon Evans writing at TechCrunch. He’s all for managing bugs and support tickets with JIRA, but against the idea of breaking projects into a series of tickets: …But an increasing number seem to be using it to define requirements; just deconstruct the project into a flock of JIRA tickets...
Kinda strange how some companies start promoting a new product, get you excited and then after you signup they tell you you’re on the waitlist. Worse, they then hit you with an email followup sequence that typically: congratulates you for being on the waitlist promises to advance you on the waitlist if you tweet about them tells you about the founders and what their hopes are for the...
Just going to put this link from Legal Vision here for future reference. I come up against this all the time with customers – they collect business cards at tradeshows and events and immediately add the contacts to their email newsletter list. It can be a bit of an awkward discussion, but it should be clear: The question is whether a person providing their business card is consent to...
For private messages (like really private) I use Telegram.
But I’m thinking of switching to Signal. Here’s why.
BTW here’s their privacy FAQ.